Draft:Vloggi

Vloggi was founded in late 2018 by Justin Wastnage, a media and technology entrepreneur.{{cite web |title=I don't like the unicorn label for some startups – $1 billion is not as cool as it once was |url=https://www.smh.com.au/technology/i-don-t-like-the-unicorn-label-for-some-startups-1-billion-is-not-as-cool-as-it-once-was-20220114-p59od0.html |website=The Sydney Morning Herald |date=21 January 2022 |access-date=21 May 2025}}

The company initially developed a short-form mobile app that used in-app video concatenation to compile clips into 10-second social media-style videos, similar in format to Instagram Reels. Launched in 2019, this iPhone app was designed as a two-sided marketplace for travelers to monetize their video content by micro-licensing content to destination marketing agencies.

In December 2019, Vloggi was a finalist in the Australian regional heat of the StartCon Pitch for $1M contest, backed by venture firm Edge196.{{cite web |title=Vloggi to receive $1.5m in capital investment from venture capital firm EDGE196 |url=https://mumbrella.com.au/vloggi-to-receive-1-5m-in-capital-investment-from-venture-capital-firm-edge196-608229 |website=Mumbrella |access-date=21 May 2025}} The global final was scheduled for March 2020 in Kuala Lumpur but was ultimately cancelled due to the COVID-19 pandemic. During the early months of 2020, the company briefly considered rebranding as "CoVid," short for "collaborative video," a concept it had developed at the time.{{cite web |title=How we almost rebranded as CoVid in January |url=https://www.linkedin.com/pulse/how-we-almost-rebranded-covid-january-justin-wastnage |website=LinkedIn |access-date=21 May 2025}}

Following the onset of the pandemic, Vloggi abandoned its mobile app and pivoted away from travel and tourism. In 2021, the company launched Vloggi Studio as its primary platform. One of its cornerstone clients was Australian tire retailer JAX Tyres & Auto, which co-developed the concept of branded video contests in which copyright is transferred to the commissioning company. This collaboration led to the development of Vloggi's integrated consent management system, which has since become a core feature of the platform.{{cite web |title=Sydney tech startup Vloggi raises $750,000 in pre-seed round |url=https://www.adnews.com.au/news/sydney-tech-startup-vloggi-raises-750-000-in-pre-seed-round |website=AdNews |access-date=21 May 2025}}

The company was also forced to abandon a US$3 million seed round in 2021 that had targeted US investors, due to the travel restrictions {{cite web |title=Video scale-up Vloggi looks offshore for $3 million seed round |url=https://www.startupdaily.net/topic/funding/video-scale-up-vloggi-looks-offshore-for-3-million-seed-round/ |website=Startup Daily |date=29 November 2021 |access-date=21 May 2025}}

Vloggi's core product, Vloggi Studio, is a cloud-based software-as-a-service (SaaS) B2B platform that allows users to collect video submissions via surveys, contests or video upload forms. Contributors upload video clips via branded forms and submissions are tagged and labeled. The platform includes features for consent management, allowing contributors to provide appropriate usage rights and permissions during upload.

The company also white labels its core video submission management technology through app stores, including the SEMRush marketplace.{{cite web |title=User-generated video startup Vloggi announces six new clients on the corporate tier of its crowdsourcing platform as it embarks on vertical distribution via app stores |url=https://www.wholesaleinvestor.com/media-release-video-disruptor-vloggi-signs-myob-inks-first-app-store-integration/ |website=Wholesale Investor |date=30 September 2021 |access-date=21 May 2025}}

In 2024, the company announced plans to add video analytics as a service under a product line called VloggIQ, developed in conjunction with [https://www.swinburne.edu.au/research/platforms-initiatives/digital-innovation-lab Swinburne University's Digital Innovation Lab], with public release expected in late 2025.

The Vloggi platform has been used in a range of sectors, including government, education, and corporate communications. Since 2020, the New South Wales Education Standards Authority has used Vloggi to streamline video audition submissions for HSC student showcases.{{cite web |title='It feels a bit surreal right now': The students who came first in every HSC subject |url=https://www.smh.com.au/national/nsw/i-love-how-it-challenges-me-the-students-who-came-first-in-every-hsc-subject-20201217-p56o8p.html |website=Sydney Morning Herald |date=17 December 2020 |access-date=21 May 2025}}

Vloggi has been profiled in media outlets including:

The Sydney Morning Herald{{cite web |title=I don't like the unicorn label for some startups – $1 billion is not as cool as it once was |url=https://www.smh.com.au/technology/i-don-t-like-the-unicorn-label-for-some-startups-1-billion-is-not-as-cool-as-it-once-was-20220114-p59od0.html |website=The Sydney Morning Herald |date=14 January 2022 |access-date=21 May 2025}}

Pinstripe Media's Startup Daily{{cite web |title=Video testimonial platform Vloggi launched $750,000 crowdfunding campaign |url=https://www.startupdaily.net/topic/funding/video-testimonial-platform-vloggi-launched-750000-crowdfunding-campaign |website=Startup Daily |date=11 December 2023 |access-date=21 May 2025}}

Vloggi is a registered supplier on the New South Wales Government's buy.nsw Supplier Hub, under the Information and Communications Technology procurement category.{{cite web |title=Supplier profile: Vloggi Pty Ltd |url=https://buy.nsw.gov.au/supplier/profile/119886 |website=buy.nsw.gov.au |access-date=21 May 2025}}

In 2023, Vloggi was named a runner-up in the International Government Communication Centre’s award for innovation in government communication technology at the International Government Communication Forum held in Sharjah, United Arab Emirates.{{cite web |title=IGCF 2023: Awards recognize innovations in government communication |url=https://www.wam.ae/en/details/1395303187477 |website=Emirates News Agency (WAM) |access-date=21 May 2025}}

• User-generated content
• Video analytics
• Software as a service

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{{Draft categories|

:Category:Software companies of Australia

:Category:Companies established in 2018

:Category:Video software}}