Dreamscape Immersive
{{Short description|American entertainment and technology company}}
{{Infobox company
| name = Dreamscape Immersive
| logo = Dreamscape Wikilogo.jpg
| logo_size = 151px
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| industry = Virtual reality
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| founded = 2016
| founders = Kevin Wall (co-founder and co-chairman)
Walter Parkes (co-founder and co-chairman)
Caecilia Charbonnier (co-founder and CIO)
Sylvain Chagué (co-founder and CTO)
Ronald Menzel (co-founder and CSO)
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| hq_location = California
| hq_location_city = Culver City
| hq_location_country = United States
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| key_people = {{hlist|Bruce Vaughn (CEO)|Aaron Grosky (COO)}}
| products = Free roam multi user virtual reality installations
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| members = 100
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| website = {{URL|http://www.dreamscapeimmersive.com/}}
}}
Dreamscape Immersive is an American entertainment and technology company. It creates story-based full-roam virtual reality (VR) experiences which allow up to six people to simultaneously explore a virtual 3D environment, seeing fully rendered avatars of one another. Using real-time motion capture technology, full body mapping, virtual reality headsets, and real-life room-scale stage sets, it enables users to move untethered in a virtual environment and interact with physical objects. The technology was created by Caecilia Charbonnier and Sylvain Chagué, and developed by engineers at Artanim, a Swiss research center specialized in motion-capture technologies.{{Cite news|url=https://www.latimes.com/entertainment/movies/la-fi-ct-dreamscape-amc-vr-20170926-story.html|title=Hoping to bring VR to the multiplex, AMC joins Spielberg in backing Culver City startup|last=Zeitchik|first=Steven|date=2017-09-26|work=Los Angeles Times|access-date=2018-01-11|language=en-US|issn=0458-3035}}{{Cite news|url=https://www.wsj.com/articles/virtual-reality-installations-to-start-arriving-at-amc-movie-theaters-next-year-1506430801|title=Virtual Reality Installations to Start Arriving at AMC Movie Theaters Next Year|last=Fritz|first=Ben|date=2017-09-26|work=Wall Street Journal|access-date=2018-01-12|language=en-US|issn=0099-9660}}
History
Dreamscape Immersive was co-founded by Walter Parkes, a film producer; Kevin Wall, a global live events producer, investor, and entrepreneur; Caecilia Charbonnier and Sylvain Chagué, co-founders of Artanim; and Ronald Menzel, an entrepreneur.{{Cite news|url=https://variety.com/2017/digital/news/dreamscape-immersive-vr-multiplex-1201986722/|title=Dreamscape Immersive Wants to Bring Virtual Reality Multiplex to Los Angeles|last=Roettgers|first=Janko|date=2017-02-13|work=Variety|access-date=2018-01-16|language=en-US}}{{Cite news|url=https://www.forbes.com/sites/charliefink/2017/03/28/dreamscapes-big-dreams-for-immersive-vr/#6eb61e4519a2|title=Dreamscape's Big Dreams for Immersive VR|last=Fink|first=Charlie|work=Forbes|access-date=2018-01-16|language=en}}
The company was launched in mid-2016, whereupon Bruce Vaughn, the former head of Disney's Imagineering, was appointed CEO and Aaron Grosky, former president of Control Room, was appointed COO. It operated in stealth mode until February of the following year. Based in Culver City, California, its first investors included IMAX, Westfield Malls, three film studios, and Steven Spielberg.{{Cite news|url=https://www.wsj.com/articles/startup-backed-by-spielberg-and-studios-seeks-to-create-vr-experiences-for-malls-1486990802|title=Startup Backed by Spielberg and Studios Seeks to Create VR Experiences for Malls|last=Fritz|first=Ben|date=2017-02-13|work=Wall Street Journal|access-date=2018-01-29|language=en-US|issn=0099-9660}}{{Cite news|url=https://www.nytimes.com/2017/09/26/business/media/amc-theaters-virtual-reality.html|title=Coming Soon to AMC Theaters: Virtual Reality Experiences|last=Barnes|first=Brooks|date=2017-09-26|work=The New York Times|access-date=2018-01-11|language=en-US|issn=0362-4331}}
AMC Theatres, Nickelodeon, and Majid Al Futtaim later invested in the company.{{Cite news|url=https://deadline.com/2017/12/dreamscape-financial-commitments-from-nickelodeon-middle-eastern-investors-1202225143/|title=Dreamscape Gets New Financial Commitments From Nickelodeon, Middle Eastern Investors|last=Busch|first=Anita|date=2017-12-13|work=Deadline|access-date=2018-01-16|language=en-US}}
Dreamscape Immersive's first VR installation, Alien Zoo, opened at the Atrium in the Westfield Century City Mall in Los Angeles in February 2018.{{Cite web|url=https://www.theverge.com/2018/2/23/17042666/dreamscape-immersive-alien-zoo-virtual-reality|title=Dreamscape Immersive’s Alien Zoo takes guests to an interstellar Jurassic Park|last=Bishop|first=Bryan|date=2018-02-23|website=The Verge|access-date=2019-09-13}} It was followed by The Blu: Deep Rescue, developed in partnership with TheBlu, and Curse of the Lost Pearl: A Magic Projector Adventure.{{Cite web|url=https://www.thegamer.com/dreamscape-destination-virtual-reality-experience/|title=Dreamscape Offers A Destination Virtual Reality Experience You'll Want To See Again And Again|date=2019-09-09|website=TheGamer|language=en-US|access-date=2019-09-13}} DreamWorks' Dragons Flight Academy VR was released in December 2019. A Men in Black VR experience was announced in June 2019 and released in 2021.{{Cite web|url=https://variety.com/2019/digital/news/men-in-black-vr-experience-dreamscape-1203236459/|title=‘Men in Black’ VR Experience Coming to Dreamscape (EXCLUSIVE)|last=Roettgers|first=Janko|date=2019-06-10|website=Variety|language=en|access-date=2019-09-13}}
After opening its flagship store in Los Angeles, Dreamscape Immersive opened its second permanent location August 2019 in Dallas's Northpark Mall. This location closed January 2023.{{Cite web|url=https://www.dmagazine.com/arts-entertainment/2019/08/dreamscape-brings-vr-experiences-to-northpark-center/|title=Dreamscape Brings VR Experiences to NorthPark Center|date=2019-08-15|website=D Magazine|language=en|access-date=2019-09-13}} Dreamscape Immersive then partnered with Majid Al Futtaim, opening its first international location January 2020 at Mall of the Emirates in Dubai. It quietly closed June 2023. {{Cite web|url=https://www.digitalstudiome.com/events/34054-dreamscape-opens-outside-us-in-dubais-mall-of-the-emirates/|title=Dreamscape opens outside US in Dubai’s Mall of the Emirates|date=2020-01-06|website=Digital Studio|language=en|access-date=2023-07-02}} Its third US location, in Columbus, Ohio, opened in February 2020 and closed in May 2023.{{Cite web|url=https://www.columbusnavigator.com/dreamscape-vr-easton-amc/|title=The Virtual Reality Experience At Dreamscape Is The Coolest Thing You Can Do In Columbus Right Now|date=2020-02-28|website=Columbus Navigator|language=en|access-date=2023-07-02}} In July 2021, Dreamscape Immersive partnered with Warner Media to open two experiences within the Harry Potter New York Storefront in New York City’s Flatiron District. After 18 months, both attractions had closed. A fourth US location was opened in Garden State Plaza in Paramus, NJ. That location opened in December 2021 and closed in May 2023. {{Cite web|url=https://www.cnet.com/tech/computing/dreamscape-and-amc-are-teaming-up-once-again-to-bring-back-location-based-vr/|title=Dreamscape and AMC are teaming up once again to bring back location-based VR|date=2021-11-19|website=CNET|language=en|access-date=2023-07-02}} Dreamscape Immersive opens its first European location in Confédération Centre in Geneva, Switzerland, in July 2022.{{Cite web|url=https://www.letemps.ch/culture/ecrans/un-temple-realite-virtuelle-ouvre-geneve//|title=Un temple de la réalité virtuelle ouvre à Genève|date=2022-06-23|website=Le Temps|language=fr|access-date=2023-07-08}} September 2022 they once again partnered with Majid Al Futtaim to open a location in Riyadh Park Mall, Saudi Arabia.{{Cite web|url=https://blooloop.com/retailtainment/news/majid-al-futtaim-dreamscape-saudi-arabia//|title=Majid Al Futtaim opens first Dreamscape VR experience in Saudi Arabia
|date=2022-09-22|website=BoopLoop|language=en|access-date=2023-07-02}} On March 11, 2024, the Los Angeles location closed and was replaced with [https://playeronevrworld.com Player One VR World]. Dreamscape Immersive currently operates one location in Saudi Arabia and one in Switzerland each.{{Cite web|url=https://www.dreamscapeimmersive.com/find-us|title=Find us|access-date=2021-12-27}}
References
{{reflist|30em}}
External links
- {{Official website | http://www.dreamscapeimmersive.com/}}
Category:Virtual reality companies
Category:Technology companies based in Greater Los Angeles
Category:Entertainment companies based in California
Category:Entertainment companies established in 2016
Category:Technology companies established in 2016
Category:American companies established in 2016