DrumUp
{{Orphan|date=January 2018}}
{{Infobox software
| name = DrumUp
| released = {{start date|2015|01|04}}
| ver layout = stacked
| latest release version = {{multiple releases
| branch1 = Android
| version1 = 1.9
| date1 = {{Start date and age|2020|06|11}}{{cite web
| url = https://play.google.com/store/apps/details?id=com.drumup.drumup
| title = DrumUp - Social Media Manager - Apps on Google Play
| website = play.google.com
| access-date = 2021-04-04
}}
| branch2 = iOS
| version2 = 1.2
| date2 = {{Start date and age|2020|05|20}}{{cite web
| url = https://apps.apple.com/us/app/drumup/id1085987272
| title = DrumUp-Social Media Management on the App Store
| website = apps.apple.com
| access-date = 2021-04-04
}}
| branch3 = Web (Chrome extension)
| version3 = 0.0.0.31
| date3 = {{Start date and age|2017|12|18}}{{cite web
| url = https://chrome.google.com/webstore/detail/drumup/hdbkcjlhppelfoljjhfkgaeffmamkmcb
| title = DrumUp - Chrome Web Store
| website = chrome.google.com
| access-date = 2021-04-04
}}
}}
| operating system = Android 5.1 or later, iOS 9.0 or later
| platform = Android, iPhone, iPod Touch, Web
| language = English
| website = {{url|https://drumup.io/}}
}}
DrumUp is a mobile and web application developed for professionals and businesses for content discovery, curation and social media management.{{cite news|last1=King|first1=Cindy|title=Facebook Place Tips: This Week in Social Media|url=http://www.socialmediaexaminer.com/facebook-place-tips-news/|accessdate=1 July 2015|work=Social Media Examiner|date=June 13, 2015}} The application can be signed into using Twitter, Facebook or LinkedIn.{{cite web|title=About DrumUp|url=http://drumup.io/|website=DrumUp|accessdate=1 July 2015}}
History
DrumUp was launched in January 2015.{{cn|date=December 2021}} The self-funded company was co-founded{{cite news|last1=Mukherjee|first1=Riddhi|title=Godot Media founders launch content discovery & social media scheduling platform DrumUp|url=http://www.medianama.com/2015/04/223-godot-media-founders-launch-content-discovery-social-media-scheduling-platform-drumup/|accessdate=1 July 2015|work=MediaNama|date=April 20, 2015}} by Vishal Dutta, an IIT Delhi and IIM Lucknow alumnus,{{cite news|last1=Mascarenhas|first1=Anil|title=Huge amount of content, difficult to find relevant stuff: Vishal Dutta, co-founder DrumUp|url=http://www.indiainfoline.com/article/news-top-story/huge-amount-of-content-difficult-to-find-relevant-stuff-vishal-dutta-co-founder-drumup-115061700462_1.html|accessdate=1 July 2015|work=India Infoline (IIFL)|date=June 16, 2015}} who leads product development, and Sophia Solanki, an IIT Delhi alumnus,{{cite web|last1=Coffee|first1=Patrick|title=DrumUp Talks Wading Through a Sea of Content|url=http://www.adweek.com/prnewser/drumup-talks-wading-through-a-sea-of-content/114293|website=Adweek|publisher=www.adweek.com/prnewser/|accessdate=29 June 2015}}{{cite web|title=LinkedIn - Sophia Solanki|url=https://www.linkedin.com/in/sophiasolanki|website=LinkedIn|accessdate=1 July 2015}} who leads marketing. Both of them have several years of experience in the content industry, having run a content services company called Godot Media. Although the development team is based out of Bangalore, the application was first built and launched for the US market.
Features
DrumUp is a content discovery, curation and social sharing platform.{{cite news|last1=Schmidt|first1=Will|title=DrumUp Takes a Shot at Fixing Content Discovery|url=http://tech.co/drumup-content-discovery-platform-2015-05|accessdate=1 July 2015|work=Tech.co|date=May 15, 2015}} It creates personalized content streams for a user based on a set of keywords. The content streams are refreshed daily to help users discover fresh content early.{{cite web|last1=Lohana|first1=Pooja|title=8 Essential Time-Saving Tools Every Online Entrepreneur Needs|url=http://www.entrepreneur.com/article/244455|website=Entrepreneur|accessdate=1 July 2015}}{{cite web|last1=Sunley|first1=Richard|title=5 Best Tools for Content Curation – The Experts’ View|url=http://blog.talkwalker.com/en/5-best-tools-content-curation-experts-view/|website=Talkwalker|accessdate=1 July 2015}} The content suggested by the application is based on its relevance to the keywords and the authority of the source. The application uses advanced natural language processing (NLP) and machine learning algorithms to find relevant content for the users.
The application has several social media content management features. It allows the user to schedule content{{cite news|last1=Dellinger|first1=AJ|title=Here Are the 5 Apps You Should Download this Week|url=http://www.digitaltrends.com/mobile/here-are-the-5-apps-you-should-download-this-week/#ixzz3eRw8sZH4|accessdate=1 July 2015|work=Digital Trends|date=June 14, 2015}}{{cite news|last1=Pillon|first1=Annie|title=Spotlight: Win Social Media Marketing Freedom with DrumUp|url=http://smallbiztrends.com/2015/07/spotlight-drumup-aims-save-businesses-time-social-media.html|accessdate=10 July 2015|publisher=SmallBizTrends|date=July 1, 2015}} to post on Twitter, Facebook and LinkedIn. The user can queue custom content and also edit or delete suggested content for sharing.{{cite web|last1=McGowan|first1=Emma|title=Today’s Killer Startup: DrumUp|url=http://killerstartups.com/startup-reviews/your-startup-needs-this-virtual-media-assistant|website=Killer StartUps|publisher=killerstartups.com/|accessdate=29 June 2015}} DrumUp users can also connect their blog's RSS feed to their social accounts to post updates from the blog{{cite web|title=DrumUp Features|url=http://drumup.io/schedule-posts-add-blog-feed-social-media-tool|accessdate=1 July 2015}}
Android App
The company announced the release of its Android app on May 15, 2015. The app is aimed at professionals who want to track trends and developments in their industry, and manage their social media accounts on-the-go.{{cite news|title=DrumUp Mobile App Makes Social Media Content Management a Piece of Cake|url=https://www.prweb.com/releases/drumup_mobile_app_makes_social_media_content_management_a_piece_of_cake/prweb12773321.htm|access-date=1 July 2015|work=PR Web|date=June 10, 2015}}
Growth and User Metrics
As of June 2015, DrumUp is reported to be used for sharing close to 100,000 micro-content pieces a month on social media.
References
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