Drunk Elephant

{{Short description|Houston-based makeup brand}}

Drunk Elephant is a Houston-based skincare brand that was acquired by Shiseido in 2019 for $845 million.{{Cite news |last=Du |first=Lisa |date=2019-10-08 |title=Shiseido Inks $845 Million Deal for Skincare Firm Drunk Elephant |url=https://www.bloomberg.com/news/articles/2019-10-08/shiseido-inks-845-million-deal-for-skincare-firm-drunk-elephant |access-date=2024-02-01 |work=Bloomberg.com |language=en}}{{Cite web |last=Alcántara |first=Ann-Marie |date=2019-10-08 |title=Shiseido Acquires Clean Beauty Brand Drunk Elephant for $845 Million |url=https://www.adweek.com/commerce/shiseido-acquires-clean-beauty-brand-drunk-elephant/ |access-date=2024-02-01 |website=AdWeek |language=en-US}}{{Cite web |last=Wetherille |first=Kelly |date=2019-10-08 |title=Shiseido Acquires Drunk Elephant for $845 Million |url=https://wwd.com/feature/shiseido-acquires-drunk-elephant-845-million-1203338755-1203338755/ |access-date=2024-02-01 |website=WWD |language=en-US}} The brand was originally founded in 2012 by "stay-at-home mom" Tiffany Masterson{{Cite web |last=Yaptangco |first=Ariana |date=2024-01-10 |title=Inside the Tween Obsession With Drunk Elephant Skin Care |url=https://www.glamour.com/story/kids-obsession-drunk-elephant-skin-care |access-date=2024-02-01 |website=Glamour |language=en-US}} as part of the clean beauty movement and had its public launch in August 2013.

After its launch, Drunk Elephant became one of the fastest growing brands in the history of the cosmetics retailer Sephora,{{Cite web |last=Strugatz |first=Rachel |date=2016-10-17 |title=Drunk Elephant: Beauty’s Next Acquisition? |url=https://wwd.com/beauty-industry-news/skin-care/drunk-elephant-estee-lauder-acquisition-10676005/ |access-date=2024-02-01 |website=WWD |language=en-US}} fueled in part by its popularity among younger consumers, including pre-teens. Drunk Elephant gained popularity on TikTok from "skincare smoothies" and is the 4th rated skincare brand in the US.