Dynamic Signal
{{Short description|Technology company}}
{{Cleanup bare URLs|date=September 2022}}
{{Infobox company
| name = Dynamic Signal
| image = Dynamic-Signal.png
| type = Private
| industry = Employee Communication and Engagement Platform
| key_people = Eric Brown, CEO
| products = Dynamic Signal
| services = employee communication, employee engagement
| num_employees = 170{{fact|date=July 2024}}
| website = {{URL|http://dynamicsignal.com/}}
| foundation = November 2010
| founders = Russ Fradin, Jim Larrison, Steve Heyman
| location_city = San Bruno, California
}}
Dynamic Signal was a technology company, offering a mobile-first company communications platform, based in San Bruno, California.{{cite web|url=https://techcrunch.com/2013/03/08/dynamic-signal-launches-voicestorm/|title=Dynamic Signal Launches VoiceStorm To Manage Employees' Social Media Promotion Efforts|date=March 8, 2013|author= Anthony Ha|access-date=November 19, 2014|publisher=TechCrunch}}{{cite web|url=http://www.bizjournals.com/sanjose/news/2014/08/25/social-marketing-startup-dynamic-signal-raises-12m.html|title=Social marketing startup Dynamic Signal raises $12M, buys PaperShare|date=August 25, 2014|author=Sarah Drake|access-date=November 19, 2014|publisher=San Jose Business Journal}} Russ Fradin, Steve Heyman and Jim Larrison founded the company in 2010.{{cite web|url=https://venturebeat.com/2011/02/18/dynamic-signal-adify-russ-fradin/|title=Adify founder raises $8M for new startup Dynamic Signal|date=February 18, 2011|author=Anthony Ha|access-date=November 19, 2014|publisher=VentureBeat}} Fradin is the Chairman of the Board of Dynamic Signal. while Eric Brown is CEO. Dynamic Signal merged with SocialChorus in 2021 to form Firstup.{{Cite web |date=September 15, 2021 |title=SocialChorus and Dynamic Signal combine to form Firstup |url=https://www.privateequitywire.co.uk/socialchorus-and-dynamic-signal-combine-form-firstup/#:~:text=SocialChorus%20and%20Dynamic%20Signal%2C%20two,connection%20through%20transformative%20workforce%20communications'. |access-date=July 24, 2024 |website=Private Equity Wire}}
History
In November 2010, Russ Fradin, Steve Heyman and Jim Larrison founded Dynamic Signal.{{cite web|url=http://www.businessinsider.com/20-silicon-valley-startups-to-watch?op=1|title=The 20 Hot Silicon Valley Startups You Need To Watch|date=July 26, 2011|author=Alyson Shontell|access-date=November 19, 2014|publisher=Business Insider}}{{cite web|url=http://www.adexchanger.com/platforms/ceo-fradin-dynamic-signal/|title=CEO Fradin Says Dynamic Signal Aiming At Engagement Platform For CMO|date=July 23, 2012|author=John Ebbert|access-date=November 19, 2014|publisher=Ad Exchanger}} They previously worked for Adify, an advertising infrastructure company. In February 2011, Dynamic Signal raised $8 million in equity-based financing from a group of 30 investors.{{cite web|url=http://www.xconomy.com/san-francisco/2011/02/17/dynamic-signal-picks-up-8m/|title=Dynamic Signal Picks Up $8M|author=Wade Rousch|date=February 17, 2011|access-date=November 19, 2014|publisher=Xconomy}} That July, Business Insider included Dynamic Signal on its list of "The 20 Hot Silicon Valley Startups You Need To Watch." The company closed a $13.3 million funding round led by Venrock in July 2012.{{cite web|url=http://allthingsd.com/20120716/word-of-mouth-ads-for-a-fee-dynamic-signal-raises-13-million-from-venrock-time-warner/|title=Word-of-Mouth Ads, for a Fee: Dynamic Signal Raises $13 Million From Venrock, Time Warner|date=July 16, 2012|author=Peter Kafka|access-date=November 19, 2014|publisher=All Things D}}{{cite web|url=http://adage.com/article/btob/dynamic-signal-gains-13-3-million-venture-funding/286613|title=Dynamic Signal gains $13.3 million in venture funding|date=July 24, 2014|access-date=November 19, 2014|publisher=Adage}} Time Warner, Trinity Ventures and Cox Enterprises also participated. In March 2013, the company announced VoiceStorm, a product that manages and measures employees' efforts to promote a company on social networks. That November, Intel partnered with Dynamic Signal.{{cite web|url=http://pivotcon.com/intel-and-dynamic-signal-partners-for-employee-marketing-power/|title=Intel and Dynamic Signal: Partners for Employee Power|access-date=November 19, 2014|publisher=Pivotcon|url-status=dead|archive-url=https://web.archive.org/web/20141129061627/http://pivotcon.com/intel-and-dynamic-signal-partners-for-employee-marketing-power/|archive-date=November 29, 2014}}
Dynamic Signal released an iOS application for VoiceStorm in February 2014.{{cite web|url=http://allfacebook.com/brand-advocacy-facebook-goes-mobile-dynamic-signals-voicestorm-ios-app_b128999|title=Brand Advocacy On Facebook Goes Mobile With Dynamic Signal's VoiceStorm IOS App|date=February 5, 2014|author=David Cohen|access-date=November 19, 2014|publisher=All Facebook}} In August 2014, the company closed a $12 million funding round led by Rembrandt Venture and participation from Venrock, Trinity Ventures, Time Warner Ventures and Cox Enterprises.{{cite web|url=http://www.thehubcomms.com/employee-advocacy-meets-content-marketing-as-dynamic-signal-acquires-papershare/article/367970/|title=Employee advocacy meets content marketing as Dynamic Signal acquires PaperShare|date=August 25, 2014|author=Omar Akhtar|access-date=November 19, 2014|publisher=The Hub Comms|archive-date=November 29, 2014|archive-url=https://web.archive.org/web/20141129024915/http://www.thehubcomms.com/employee-advocacy-meets-content-marketing-as-dynamic-signal-acquires-papershare/article/367970/|url-status=dead}}{{cite web|url=http://vator.tv/news/2014-08-25-dynamic-signal-raises-12-buys-papershare|title=Dynamic Signal raises $12M, buys PaperShare|date=August 25, 2014|author=Steven Loeb|access-date=November 19, 2014|publisher=Vator}} Some of the funds were used to acquire PaperShare, a content marketing start-up based in Washington.
In December 2016, Dynamic Signal raised $25 million in growth financing.{{cite web|url=http://www.businesswire.com/news/home/20161212005299/en/Dynamic-Signal-Raises-25-Million-Organizations-Increase|title=Dynamic Signal Raises $25 Million to Help Organizations Increase Employee Productivity, Engagement, and Advocacy Across the Globe|date=December 12, 2016|access-date=July 7, 2017|publisher=Business Wire}} Participants in this round included new investors, Akkadian Ventures, Microsoft Ventures and Focus Opportunity Fund in addition to participation by existing investors, Trinity Ventures, Venrock, Rembrandt, and Time Warner. Dynamic Signal used the newly acquired funds to expand its international operations.
Operations
Dynamic Signal was headquartered in San Bruno, California.{{cite web|url=http://pevc.dowjones.com/Article?an=DJFVW00120140825ea8pasfs8&cid=32135017&ctype=ts&ReturnUrl=http%3a%2f%2fpevc.dowjones.com%2fArticle%3fan%3dDJFVW00120140825ea8pasfs8%26cid%3d32135017%26ctype%3dts|title=Social Marketing Co. Dynamic Signal Raises $12M, Acquires PaperShare|date=August 25, 2014|author=Lizette Chapman|access-date=November 19, 2014|publisher=Dow Jones|archive-date=November 29, 2014|archive-url=https://web.archive.org/web/20141129193336/http://pevc.dowjones.com/Article?an=DJFVW00120140825ea8pasfs8&cid=32135017&ctype=ts&ReturnUrl=http%3A%2F%2Fpevc.dowjones.com%2FArticle%3Fan%3DDJFVW00120140825ea8pasfs8%26cid%3D32135017%26ctype%3Dts|url-status=dead}} The company had delivered impressions for brands such as Hitachi Data Systems, Salesforce, Deloitte and GameStop. According to a company press release in May 2017, Dynamic Signal was then servicing "nearly 20 percent of the Fortune 500, and 20 percent of the Fortune 50".{{Cite news|url=http://www.pr.com/press-release/715847|title=Dynamic Signal Reaches Customer Milestone: Servicing Nearly 20 Percent of Fortune 500 Companies, Allowing Customers to Reach 10 Million Disconnected Employees World Wide|date=May 10, 2017|work=PR.com|access-date=July 7, 2017}}
Product
Dynamic Signal marketed what it describes as an "Employee Communication and Engagement Platform" to communications, HR, and marketing professionals.https://dynamicsignal.com/ The platform is intended to enable communications for both internal company news and information, as well as industry content that can be "distributed and tracked through employees' own social channels". Since the merger in 2021, it now continues as a workforce communication platform known as "Firstup".https://firstup.io/