ESOMAR
{{short description|Professional association in market research and insights}}
{{Primary sources|date=November 2019}}
{{Use dmy dates|date=December 2019}}
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| formation = {{start date and age|1947}}{{efn|name=When1947}}
| founder = Data analytics professionals and researchers in 1947
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| headquarters = Amsterdam, Netherlands
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ESOMAR is a global professional association for market research and insights that was founded in 1947.{{Sfnp|ESOMAR|Raben|2019}}{{efn|name=When1947}} The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation.{{Sfnp|Corbin|Bleibaum|Jirgal|Mallen|2018|pp=171–172}} ESOMAR has published an ethics and guidance code for its members since 1948, with a joint code being published with the International Chamber of Commerce (ICC) since 1977.{{Sfnp|ICC|2019a}}
History
ESOMAR was founded in 1947.{{sfnp|ESOMAR|Raben|2019}}{{efn|name=When1947|ESOMAR itself claims a date of 1947 while there is an alternate claim the date is 1948, the date the ESOMAR guidance code was first published.{{sfnp|ESOMAR|Raben|2019}}}} In 1948 the first version of its code of practice for members was published.{{Sfnp|Polonsky|Waller|2004|p=72}} In 1976 ESOMAR and the ICC determined a single code of practice would be preferable and the first joint code of practice was published in 1977, with revisions in 1986, 1994 and 2007.{{Sfnp|ICC|2019a}} From the revision in 2016 the title and content was changed to include data analytics.{{Sfnp|ICC|2019b}}
Activities
ESOMAR produces information about market, opinion, and social research as well as data analytics.{{Sfnp|Nilsson|2018|pp=iv, 49–51}}{{Cite web |title=The ICC/ESOMAR International Code |url=https://esomar.org/code-and-guidelines/icc-esomar-code |access-date=September 9, 2023}} An annual multi-day congress is held in-person,{{Cite web |title=ESOMAR Congress |url=https://www.esomar-congress.com/ |access-date=September 11, 2023}}{{Cite web |title=ESOMAR Congress 2022 |url=https://esomar.org/initiatives/congress-2022 |access-date=September 11, 2023}} except in 2020 and 2021 when it was held as a virtual "Insights Festival".{{Cite web |title=ESOMAR Insights Festival 2021 | website=YouTube |url=https://www.youtube.com/live/Zw3RgH1MPy4?si=yTzXDMRIUwKX41op |access-date=September 11, 2023}}{{Cite web |title=ESOMAR Insights Festival 2020 |url=https://shop.esomar.org/events/2020/insights-festival-2020/insights-festival-2020-overview |access-date=September 11, 2023}}
Research World is an online platform that publishes non-commercial, original content submissions about research and practical issues relevant to marketing and business.{{Cite web |title=Research World |url=https://researchworld.com/ |access-date=September 10, 2023}}
Until 2019, ESOMAR produced the Research World magazine bi-monthly, with publisher Wiley Online Library claiming a worldwide circulation of close to 20,000 with the majority of the readers in Europe.{{Sfnp|Wiley|2019}}
As the charity arm of ESOMAR, the ESOMAR Foundation helps non-profit organisations through research, supports market research education in developing countries and students from disadvantaged socio-economic backgrounds, and provides financial help to researchers in need.{{Cite web |title=ESOMAR Foundation |url=https://esomarfoundation.org/ |access-date=September 12, 2023}}
As a professional association, ESOMAR has several awards for market research and insights professionals. Since 2021, ESOMAR has published Insight250, a yearly award recognising 250 leaders in the industry worldwide.{{Cite web |date=2024-09-30 |title=2024 Insight250 Official Announcement of Winners |url=https://esomar.org/events/2024-insight250-official-announcement-of-winners |website=ESOMAR}} In addition, every year ESOMAR presents several awards,{{Cite web |title=Awards |url=https://esomar.org/awards |website=esomar.org}} including the Young ESOMAR Society (YES!) Award, the Research Effectiveness Award,{{Cite web |title=Research Effectiveness Awards |url=https://esomar.org/initiatives/research-effectiveness-awards |website=esomar.org}} and the ESOMAR Partner Awards.
See also
Notes
{{Notelist}}
References
{{Reflist}}
Further reading
{{refbegin}}
- {{cite web|last1=ESOMAR|last2=ICC|date=December 2007|title=ICC/ESOMAR International Code on Market and Social Research
|publisher=ESOMAR & ICC|access-date=13 December 2019|url=https://www.esomar.org/uploads/public/knowledge-and-standards/codes-and-guidelines/ESOMAR_ICC-ESOMAR_Code_English.pdf
|archive-url=https://web.archive.org/web/20180903185324/https://www.esomar.org/uploads/public/knowledge-and-standards/codes-and-guidelines/ESOMAR_ICC-ESOMAR_Code_English.pdf
|archive-date=3 September 2018|url-status=live|edition=4}}
- {{cite web|last1=Danilovich|first1=John|last2=Raben|first2=Finn|date=2016|title=ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics
|publisher=ESOMAR & ICC|access-date=13 December 2019|url=https://www.esomar.org/uploads/pdf/professional-standards/ICCESOMAR_Code_English_.pdf|url-status=live
|archive-url=https://web.archive.org/web/20190327101315/https://www.esomar.org/uploads/pdf/professional-standards/ICCESOMAR_Code_English_.pdf|archive-date=27 March 2019
}}
- {{cite book |last1=Corbin |first1=Ruth M. |last2=Bleibaum |first2=Rebecca N. |last3=Jirgal |first3=Tom |last4=Mallen |first4=David |last5=Van Dongen |first5=Christine A. |date=26 November 2018 |isbn=978-0128054710 |oclc=1078666387 |publisher=Academic Press |title=Practical Guide to Comparative Advertising: Dare to Compare |display-authors=1}}
- {{cite web |last1=ESOMAR |last2=Raben |first2=Finn |date=2019 |access-date=13 December 2019 |url=https://www.esomar.org/what-we-do/about-us |website=esomar.org |title=About us |url-status=live |archive-url=https://web.archive.org/web/20191213102323/https://www.esomar.org/what-we-do/about-us |archive-date=13 December 2019}}
- {{Cite web |last=ICC |date=2019a |website=ICC |title=ICC/ESOMAR International Code on Market and Social Research |url=https://iccwbo.org/publication/iccesomar-international-code-on-market-and-social-research/ |access-date=13 December 2019 |url-status=live |archive-url=https://web.archive.org/web/20191213182308/https://iccwbo.org/publication/iccesomar-international-code-on-market-and-social-research/ |archive-date=13 December 2019}}
- {{Cite web |last=ICC |date=2019b |website=ICC |title=ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics |url=https://iccwbo.org/publication/iccesomar-international-code-market-opinion-social-research-data-analytics/ |access-date=13 December 2019 |url-status=live |archive-url=https://web.archive.org/web/20191213183558/https://iccwbo.org/publication/iccesomar-international-code-market-opinion-social-research-data-analytics/ |archive-date=13 December 2019}}
- {{cite thesis |last=Nilsson |first=Johan |date=2018 |title=Constructing Consumer Knowledge in Market Research : An Ethnography of Epistemics |series=Linköping Studies in Arts and Sciences |volume=735 |doi=10.3384/diss.diva-144816 |type=PhD |publisher=Linköping University |doi-access=free |isbn=978-91-7685-360-3}}
- {{cite book |last1=Polonsky |first1=Michael J. |last2=Waller |first2=David S. |date=31 Aug 2004 |isbn=978-0761922490 |oclc=982525073 |publisher=SAGE Publications, Inc |edition=1 |title=Designing and Managing a Research Project: A Business Student's Guide |url-access=registration |url=https://archive.org/details/designingmanagin0000polo}}
- {{cite web |last=Wiley |date=2019 |title=Research World |website=Wiley |doi=10.1002/(ISSN)2330-4448 |url=https://onlinelibrary.wiley.com/page/journal/23304448/homepage/productinformation.html |archive-url=https://web.archive.org/web/20191213221654/https://onlinelibrary.wiley.com/page/journal/23304448/homepage/productinformation.html |access-date=13 December 2019 |url-status=live |archive-date=13 December 2019}}
{{Refend}}
External links
- {{official website|http://www.esomar.org/}}
{{Social surveys}}
{{Authority control}}
Category:Professional associations based in the Netherlands