ETV+

{{Short description|Estonian television channel}}{{Infobox television channel

| name = ETV+

| logo = ETV+ logo.png

| logo_size =

| logo_caption =

| launch_date = {{Start date and age|2015|09|28}}

| closed_date =

| picture_format = Standard definition/1080i

| network =

| owner = ERR

| language = Russian
Estonian

| country = Estonia

| area = Estonia

| headquarters = Tallinn, Estonia

| sister_channels = ETV
ETV2

| website = {{URL|https://jupiterpluss.err.ee/etvpluss}}

}}

ETV+ is a Russian language free-to-air television channel operated by the Estonian Public Broadcasting. It was launched on 28 September 2015. The channel is aimed at Estonia's Russian-speaking minority airing both news and entertainment shows.{{cite web|url=https://www.dw.com/en/estonia-launches-own-russian-language-tv-channel/a-18747088|title=Estonia launches own Russian-language TV channel - DW - 28.09.2015|website=DW.COM}} The channel's budget in 2015 was 2.53 million euros.{{Cite web |last=ERR |date=2015-04-20 |title=ERR's new Russian-language TV channel will be called ETV+ |url=https://news.err.ee/115668/err-s-new-russian-language-tv-channel-will-be-called-etv |access-date=2022-08-22 |website=ERR |language=en}}

History

The ETV+ name was chosen out of 360 submissions in a competition to find a name for the new channel. According to ETV+ chief Darja Saar, the plus part of the name stems from the Russian words: 'п - популярное', 'лю - любимое' and 'с - своё' meaning 'popular', 'beloved' and 'ours' which together spell plus".{{cite web |url=http://news.err.ee/v/society/1a77dc4b-6405-4c29-b41d-7566fc4e9e70 |publisher=ERR |title=ERR's new Russian-language TV channel will be called ETV+ |date=20 April 2015 |accessdate=20 April 2015}}

From 2015 to 2018, Darja Saar was the chief editor of the channel.{{Cite web |date=2015-07-22 |title=Venekeelne telekanal ETV+ {{!}} Info {{!}} ERR |url=http://info.err.ee/v/avalikteave/venekeelne_telekanal/36b3706a-9707-48a7-bcf4-666b68ce189c |access-date=2022-08-22 |archive-url=https://web.archive.org/web/20150722204831/http://info.err.ee/v/avalikteave/venekeelne_telekanal/36b3706a-9707-48a7-bcf4-666b68ce189c |archive-date=2015-07-22 }} From 2019, the editor-in-chief is Ekaterina Taklaja.{{Cite web |date=2018-10-30 |title=ETV+ sai uue peatoimetaja |url=https://kultuur.postimees.ee/6441418/etv-sai-uue-peatoimetaja |access-date=2022-08-22 |website=Uudised |language=et}}

Ratings

In 2018, the channel was in penultimate place among the Russian-language networks available in Estonia, above STS, with an estimated ratings share of 1%.{{cite web |title=GRAAFIK ETV+ võitleb venekeelsete kanalite vaadatavuses eelviimase koha eest, ERR-i juht tõdeb nigelat olukorda |url=http://www.delfi.ee/news/paevauudised/eesti/graafik-etv-voitleb-venekeelsete-kanalite-vaadatavuses-eelviimase-koha-eest-err-i-juht-todeb-nigelat-olukorda?id=79155014 |publisher=Delfi |accessdate=2018-12-06 |archive-date=2019-10-23 |archive-url=https://web.archive.org/web/20191023224854/https://www.delfi.ee/news/paevauudised/eesti/graafik-etv-voitleb-venekeelsete-kanalite-vaadatavuses-eelviimase-koha-eest-err-i-juht-todeb-nigelat-olukorda?id=79155014 |url-status=live }} By May 2022 the channel's total audience share in Estonia had risen to 3.1 percent, following Russia's invasion of Ukraine.[https://news.err.ee/1608632806/err-s-russian-channel-etv-breaks-ratings-record#:~:text=Estonian%20Public%20Broadcasting's%20Russian%2Dlanguage,the%20same%20period%20this%20year. ERR's Russian channel ETV+ breaks ratings record.] Retrieved 14 March 2025.

References

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