Eastroc Super Drink
{{Short description|Chinese energy drink}}
{{infobox beverage|image=|type=Energy drink|proof=|distributor=|origin=China|introduced={{start date and age|1987}}|color=|ingredients=Caffeine, taurine, sucrose and glucose, B-group vitamins, and alpine spring water|related=|website=|Native Name=东鹏特饮维生素功能饮料|Area Served=China|Spokesperson=Nicholas Tse|Company=Dongpeng Holdings Co Ltd}}Eastroc Super Drink ({{zh|s=|t=|c=东鹏特饮/东鹏特饮维生素功能饮料}}) is an energy drink originating and conceived from China in 1987 respectively.{{Cite news|url=http://news.163.com/17/0626/10/CNRN7BIH00018AOP.html|title=东鹏特饮成就功能饮料品牌典范|date=2017-06-26|work=WangYi Net|language=zh}} Eastroc Super Drink is one of China's best selling local energy drink brands after Hi-Tiger and has the third largest market share in China after Red Bull and Hi-Tiger.{{Cite book|title=China Foods：Pivot to beverages should unleash growth potential over the long-term|last=YUAN|first=Paul Feiyang|date=October 19, 2017|pages=5}} Of the top three brands, Eastroc Super Drink experienced the most growth in retail sales from 2011 to 2015 with a 255.5% increase.{{Cite web|url=http://www.agr.gc.ca/resources/prod/Internet-Internet/MISB-DGSIM/ATS-SEA/PDF/6842-eng.pdf|title=MARKET ACCESS SECRETARIAT Global Analysis Report: Health and Wellness Series Functional Foods and Beverages in China|date=January 2017|website=Agriculture and Agri-Food Canada}} The brand is the first Chinese brand to introduce functional beverages into its line of products. Eastroc Super Drink has been approved by the National Health and Family Planning Commission of the People's Republic of China.{{Cite news|url=http://district.ce.cn/newarea/hyzx/201708/01/t20170801_24724806.shtml|title=东鹏特饮燃情赞助国际足球冠军杯|date=2017-08-01|work=Economic News China|language=zh}}
{{Infobox company
| traded_as = CSI Midcap 200
}}
Ingredients
Ingredients for the Eastroc Super Drink includes the following but not limited to aqua, sugar, food additives for example, citric acid, sodium citrate, flavors, taurine, caffeine, lysine, inositol, malic acid, vitamin PP, vitamin B6, vitamin B12 and yellow lemon. The Eastroc Super Drink also includes 125mg of taurine, 50mg of lysine, 50mg of inositol, 50mg of caffeine, 10mg of vitamin PP, 1mg of vitamin B6 and 3ug of vitamin B12.{{Cite news|url=http://finance.sina.cn/?sa=t74d10351770v39&from=wap&vt=4|title=东鹏特饮身陷违规添加门|date=2013-02-22|work=Sina Finance News|language=zh}}
Health effects
{{further information|Energy drinks#Effects}}Energy drinks have been associated with numerous health risks, for instance masking the effects of intoxication when consumed with alcohol{{Cite web|url=http://www.racgp.org.au/download/documents/AFP/2011/March/201103pennay.pdf|title=Combining energy drinks and alcohol|date=2011|access-date=2015-08-12|vauthors=Pennay A, Lubman DI, Miller P}} and excessive or repeated consumption can lead to psychiatric and cardiac conditions.{{cite journal|year=2015|title=Energy drink overconsumption in adolescents: implications for arrhythmias and other cardiovascular events.|journal=Can J Cardiol|volume=31|issue=5|pages=572–5|doi=10.1016/j.cjca.2014.12.019|pmid=25818530|vauthors=Sanchis-Gomar F, Pareja-Galeano H, Cervellin G, Lippi G, Earnest CP}}{{cite journal|year=2015|title=[Abuse of energy drinks: does it pose a risk?].|journal=Presse Med|volume=44|issue=3|pages=261–70|doi=10.1016/j.lpm.2014.07.029|pmid=25622514|vauthors=Petit A, Karila L, Lejoyeux M}} Eastroc Super Drink is still considered safe for consumption by the National Health and Family Planning Commission of the People's Republic of China.
Promotion
Eastroc Super Drink is a strong advocate on sports as seen through advertisements.{{Cite news|url=http://xiaofei.china.com.cn/news/info-5-69359.html|title=东鹏特饮呼吁 生命在于运动|date=2017-07-14|work=Xiao Fei China|language=zh}} The brand is the sponsor for the 2017 International Champions Cup (ICC) China in Guangzhou.{{Cite news|url=http://en.ytsports.cn/news-3492.html|title=Borussia Dortmund partners with Ofo, China's Uber for bike sharing|date=2017-07-18|work=ytsports china|language=zh}} The brand also sponsored the Portugal national football team during the 2018 FIFA World Cup.{{Cite news|url=http://en.ytsports.cn/news-4307.html?cid=len=19style=searchaction=newindex_newslistpage=1eid=newsListstr=portugalorder=1|title=Eastroc Super Drink partners with Portugal National Men's Football Team|date=2018-03-23|work=ytsports china}} In September 2012, Eastroc Super Drink contracted with Nicholes Tze who is the brand's spokesman.{{Cite news|url=http://ad.chnart.com/index.php?m=content&c=index&a=show&catid=11&id=2174|title=谢霆锋代言东鹏特饮 最新广告即将震撼首播|date=2013-02-22|language=zh}} The brand has also sponsored multiple Chinese variety shows. Among those are Amazing Race China and top variety show, Go Fighting!.{{Cite news|url=http://ent.ifeng.com/a/20141017/40331728_0.shtml|title=东鹏特饮强势赞助 《极速前进》|date=2014-10-17|work=iFeng Entertainment News|language=zh}} Eastroc Super Drink sponsored the third season of Go Fighting!.{{Cite news|url=http://www.yule.com.cn/html/201707/33745.html|title=《极限挑战》第三季觉醒开播 致敬唤醒城市的那群人|date=2017-07-12|work=Yule China|language=zh}}