Edcon

{{short description|South African retail company}}

{{Infobox company

| name = Edcon Limited

| logo = Edcon_Logo.png

| type = Public

| traded_as = {{Zimbabwe Stock Exchange|EDGR}}

| foundation ={{Start date and age|6 September 1929}}

| founder = Sydney Press

| location_city = Johannesburg

| location_country = South Africa

| location = Johannesburg, CBD Bree street

| locations =

| industry = Retail

| products = Clothing, footwear, accessories, sporting goods

| services = clothing retail, homeware retail, stationery retail

| revenue = R28.7 billion

| operating_income =

| net_income =

| assets =

| equity =

| owner =

| num_employees = 44,000{{Cite web |url=http://www.edcon.co.za/pdf/transformation/edcon-transformation-information.pdf |title=Edcon Transformation Information |website=www.edcon.co.za |access-date=2018-12-17 |archive-date=2019-10-29 |archive-url=https://web.archive.org/web/20191029120443/http://www.edcon.co.za/pdf/transformation/edcon-transformation-information.pdf |url-status=dead }}

| parent = Bain Capital

| divisions =

| subsid = Edgars Consolidated Department Stores

| slogan =

| homepage = [http://www.edcon.co.za edcon.co.za]

| footnotes =

| intl =

}}

{{multiple image

| header =

| direction = vertical

| width = 220

| align = right

| image1 = Edgars Cape Town.jpg

| caption1 = Edgars is the primary and original brand of Edcon.

| image2 = Jet in Cape Town.jpg

| caption2 = A Jet clothing store in Cape Town.

| image3 = CNA Cape Town.jpg

| caption3 = A CNA book and stationery store.

| image4 = Boardmans storefront.jpg

| caption4 = A Boardmans storefront in Canal Walk mall in 2016, two years before the brand was discontinued.

}}

Edcon Limited was a retail company based in Johannesburg, South Africa. Its subsidiaries included Edgars, a department store with 203{{Cite web|url=http://www.edcon.co.za/about-retail.php|title=Edcon - Retail Divisions|website=www.edcon.co.za|access-date=2018-12-17}} branches.{{Cite web|url=http://finance.google.com/finance?q=ZIM:EDGARS|title=ZIM:EDGARS - Google Finance Search|website=finance.google.com|access-date=2017-08-31}}{{dead link|date=June 2024|bot=medic}}{{cbignore|bot=medic}}{{Cite web|url=http://www.edgars.co.za/Edgars/|title=Edgars - Online Shop For Clothing, Shoes, Homeware & Beauty Products.|website=www.edgars.co.za|language=en|access-date=2017-08-31|archive-url=https://web.archive.org/web/20080424042224/http://www.edgars.co.za/Edgars/|archive-date=2008-04-24|url-status=dead}} In 2020, the Competition Tribunal approved the sale of the Edgars division to Retailability (pty) Ltd,{{Cite web|title=Competition Commission approves sale of parts of Edgars to Retailability|url=https://www.businesslive.co.za/bd/companies/retail-and-consumer/2020-09-07-competition-commission-approves-sale-of-parts-of-edgars-to-retailability/|access-date=2021-08-13|website=BusinessLIVE|language=en-ZA}} and Jet to The Foschini Group.

History

Edcon Ltd was the leading clothing, footwear and textiles (CFT) retailing group in South Africa trading through a range of retail formats. The first Edgars store was opened on 6 September 1929 in Joubert Street, Johannesburg by Sydney Press.{{Cite book|title=A Concise Historical Dictionary of Greater Johannesburg|last1=Musiker|first1=Naomi|last2=Musiker|first2=Reuben|publisher=Francolin|year=2000|isbn=1868590712|location=Cape Town}}{{rp|106}} It was listed on the Johannesburg Stock Exchange in 1949 and opened its first stores outside of South Africa in Botswana, Lesotho and Swaziland (now Eswatini) in 1966-69.{{Cite web|url=http://www.edcon.co.za/about-history.php|title=Edcon - History|website=www.edcon.co.za|access-date=2018-12-17}} Since then, the Company had grown to ten retail brands trading in (as of 2014) over 1400 stores in South Africa, Botswana, Namibia, Eswatini, Lesotho, Ghana, Zimbabwe and Zambia.

In 1982 the company, still known as Edgars, was acquired by South African Breweries. It launched its Red Square retail chain in 1996 and acquired the struggling stationery retailer CNA in 2002 for R130 million.{{Cite web|url=http://www.fin24.com/Companies/Edcon-confirms-CNA-transaction-20021010|title=Edcon confirms CNA transaction|date=2002-10-10|website=Fin24|access-date=2018-12-17}} The company acquired the houseware retailer Boardmans in 2004 for R94 million.{{Cite web|url=https://mg.co.za/article/2003-12-12-edcon-buys-boardmans-for-r94million/|title=Edcon buys Boardmans for R94-million|author=Staff Reporter|website=The M&G Online|language=en|access-date=2018-12-17}}

Edcon Financial Services provided credit facilities and financial services products to the Group's over 4 million cardholders. In November 2015, according to reports, Edcon Limited referred to the National Consumer Tribunal.{{Cite web|url=https://www.ofm.co.za/article/173479/Edcon-Limited-referred-to-National-Consumer-Tribunal|title=Edcon Limited referred to National Consumer Tribunal|last=OFM|website=OFM|access-date=2017-12-18}} In October 2017, it was reported that Edcon rewarded its customers with a revitalised thank U customer reward programme.{{Cite news|url=https://www.iol.co.za/business-report/watch-edcons-new-thank-u-programme-hopes-to-bring-back-customers-11586701|title=WATCH: Edcon's new thank U programme hopes to bring back customers {{!}} IOL Business Report|access-date=2017-10-18|language=en}}

Bain Capital concluded a private equity deal that delisted the group from the Johannesburg Stock Exchange in 2007.{{Cite web|title=Business Day|url=https://www.businesslive.co.za/bd/|access-date=2021-08-24|website=BusinessLIVE|language=en-ZA}} Following the delisting the company experienced numerous challenges.

In early 2020, during the COVID-19 pandemic, the company ceased to pay rents for its retail locations while the resultant lockdowns in South Africa prevented businesses from operating.{{cite web|url=https://www.bizcommunity.com/Article/196/567/203655.html| title=Big standoff between retailers and landlords looms| last=Mahlangu| first=Kagiso| date=May 7, 2020| website=bizcommunity.com| access-date=June 6, 2020}} The group has subsequently gone into Business Rescue with a number of their subsidiaries being sold off to other Fashion Retail Holding Companies.

Financial trouble

Following the private equity takeover by Bain Capital, Edcon had a succession of CEOs, lost significant market share, and struggled with an oversupply of leased floorspace. This was partly due to an increase in cheaper imported clothing and the increasing move to online shopping by customers.{{Cite web|url=https://www.iol.co.za/business-report/companies/edcons-liquidation-would-lead-to-the-single-biggest-loss-of-jobs-in-sa-18529540|title=Edcon's liquidation would lead to the single biggest loss of jobs in SA {{!}} IOL Business Report|date=17 December 2018|website=www.iol.co.za|language=en|access-date=2018-12-18}}

In 2016 the company recorded a net debt of R24.7 billion and was temporarily taken over by debtors to avoid financial collapse.{{Cite web|url=https://www.fin24.com/Companies/Retail/edgars-parent-to-close-chains-in-recovery-plan-20180705|title=Edgars parent to close Boardmans, La Senza and other chains in recovery plan|date=2018-07-05|website=Fin24|access-date=2018-12-17}} This resulted in the closure of 253 stores by 2018 as part of a recovery plan{{cite news |url=https://www.pressreader.com/south-africa/sunday-times/20180318/282660392950659 |title=One makeover to many for failing Edcon |date=18 March 2018 |newspaper=Sunday Times |location=Johannesburg |via=www.pressreader.com}} and by 2017 the company had reduced its level of net debt to R4.2 billion. In July 2018 Edcon announced that it was closing its Boardmans homeware and La Senza stores.

In January 2018, Grant Pattison became CEO.{{Cite news |url=https://www.businesslive.co.za/bd/companies/retail-and-consumer/2017-05-25-grant-pattison-to-take-up-ceo-designate-role-at-edcon-from-june/ |title=Grant Pattison to lead Edcon from June|access-date=2018-07-06|language=en-US}}

In December 2018 it was reported in the Sunday Times{{Cite web|url=https://www.timeslive.co.za/sunday-times/news/2018-12-16-crashing-edcon-seeks-relief-from-mall-rents/|title=Crashing Edcon seeks relief from mall rents|last=Child|first=Katharine|date=16 December 2018|website=www.timeslive.co.za|publisher=The Sunday Times|language=en|access-date=2018-12-18}} that Edcon and its subsidiaries were on the brink of financial collapse and was seeking a deal with mall owners to reduce rental payments.{{Cite web|url=https://www.moneyweb.co.za/news/companies-and-deals/edcon-seeks-agreement-to-reduce-rentals-sunday-times-says/|title=Edcon seeks agreement to reduce rentals, Sunday Times says|last1=Bell|first1=Gordon|last2=December 2018|first2=Bloomberg / 17|date=2018-12-17|website=Moneyweb|access-date=2018-12-17}} Edcon disputed the reports but did state that it was working towards eliminating company debt and a deal to prevent the closure of its stores.{{Cite web|url=https://ewn.co.za/2018/12/17/edcon-ceo-promises-a-debt-free-future-amid-financial-woes|title=Edcon CEO promises a debt free future amid financial woes|last=Sekhotho|first=Katleho|website=ewn.co.za|language=en|access-date=2018-12-17}}{{Cite web|url=https://www.businessinsider.co.za/edgars-ceo-grant-pattison-company-liquidation-140000-jobs-2018-12|title=Boss of Edgars, Jet, and CNA denies report of 'collapse' that could close 1,300 stores|website=BusinessInsider|access-date=2018-12-17}} The possible 44,000 direct and additional 100,000 indirect job losses should the company stop trading was used by trade union SAFTU to criticise President Ramaphosa's economic policies.{{Cite web|url=http://saftu.org.za/saftu-appalled-at-edcons-potential-job-losses/|title=SAFTU APPALLED AT EDCON'S POTENTIAL JOB LOSSES|date=17 December 2018|website=SAFTU}}

Following the COVID-19 lockdown in South Africa in 2020, Edcon announced that they had filed for business rescue and that approximately 5000 jobs were on the line. On the 8th of September 2020, The Competition Tribunal approved the sale of Edgars to Durban Based, private fashion company Retailability,{{Cite web|title=Competition Commission approves sale of parts of Edgars to Retailability|url=https://www.businesslive.co.za/bd/companies/retail-and-consumer/2020-09-07-competition-commission-approves-sale-of-parts-of-edgars-to-retailability/|access-date=2021-08-13|website=BusinessLIVE|language=en-ZA}} who owns three other brands, Legit, Style and Beaver Canoe. The Competition Tribunal also approved the sale of JET to The Foschini Group saving an additional undisclosed number of jobs in the process. The CNA Group was sold to a Mauritian Holding Company.

Divisions

class="wikitable"

|+

!Brand

!Market

!Revenue{{Cite web|url=http://www.edcon.co.za/investors-group.php|title=Edcon - Five Year Group Review|website=www.edcon.co.za|access-date=2018-12-18|archive-date=2020-07-27|archive-url=https://web.archive.org/web/20200727211746/http://www.edcon.co.za/investors-group.php|url-status=dead}}

(2015)

in millions of Rands

!Operating Profit

(2018)

in millions of Rands

Edgars

|fashion

|13 929

|1 305

Edgars Zimbabwe

|fashion

|799

|101

CNA

|stationery

|2 011

|35

Discount/Jet

|fashion

|10 771

|1 220

Red Square

|fashion

| -

| -

Prato

|fashion

|CLOSED

|CLOSED

Boardmans

|homeware

|CLOSED

|CLOSED

Defined by the target markets served, all retail business is structured under two divisions:

  • Department Stores Division (serving middle and upper income markets):
  • Edgars (operates in Botswana, Lesotho, Namibia, Swaziland, South Africa, Zambia)
  • CNA (operates in South Africa, Lesotho, Botswana and Namibia)
  • Boardmans (operated in Botswana, South Africa, Namibia) (CLOSED in 2018){{Cite web|url=https://businesstech.co.za/news/business/277627/edgars-to-launch-new-home-stores-to-replace-boardmans/|title=Edgars to launch new 'Home' stores to replace Boardmans|website=businesstech.co.za|language=en-US|access-date=2018-12-17}}
  • Prato (operated in South Africa) (CLOSED)
  • Red Square
  • Temptations (CLOSED)
  • Discount Division including (serving middle to lower income markets):
  • Jet (operates in Botswana, Lesotho, Namibia, South Africa, Swaziland, Zambia).
  • Jet Mart
  • Jet Shoes
  • Blacksnow (CLOSED)

The stock of the company is listed on the Johannesburg Securities Exchange and Zimbabwe Stock Exchange, and is part of the Zimbabwe Industrial Index.

References

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