Edgardo Roces
{{Short description|Filipino businessman and child-sensitivity on television advocate}}
{{Infobox person
| name = Edgardo Roces
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| birth_name = Edgardo Carvajal Roces
| birth_date = {{birth date and age|1949|4|19}}
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| known_for = Former executive and owner of Associated Broadcasting Company (ABC-5)
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| occupation = {{hlist|Business magnate|child-sensitivity on television advocate|activist}}
| children = 3
| spouse = Julie Sarmiento
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Edgardo "Eddie" Carvajal Roces (born April 19, 1949) is a Filipino businessman. He is credited alongside Edward U. Tan with reviving his father Chino Roces' television station ABC (now TV5) in 1992.{{cite web|title=TV5 Network Incorporated|url=https://philippines.mom-gmr.org/en/owners/companies/detail/company//tv5-network-incorporated/|website=Media Ownership Monitor|publisher=Vera Files|access-date=June 6, 2024}} He is also a long-time advocate for child-sensitive television programming in the Philippines, having served as president of the Southeast Asian Foundation for Children's Television (SEAFCTV) in the 2000s and as the chairman of Anak TV.{{cite news|last=Torre|first=Nestor U.|title=Roces receives Min-On's highest honor|url=https://books.google.com/books?id=YFg1AAAAIBAJ&pg=PA35|access-date=June 6, 2024|newspaper=Philippine Daily Inquirer|publisher=The Philippine Daily Inquirer, Inc.|date=July 23, 2005|page=A3-3}}{{cite news|last=Arevalo|first=Rica|title=MTRCB, SEAFCTV team up to boost child-sensitive programs|url=https://books.google.com/books?id=56VjAAAAIBAJ&pg=PA62|access-date=June 6, 2024|newspaper=Philippine Daily Inquirer|publisher=The Philippine Daily Inquirer, Inc.|date=September 30, 2006|page=G3|quote='The biggest concern we've encountered going around the country is people asking us what TV programs are good enough for their children,' shared [Edgardo] Roces.}}{{cite news|last=Policarpio|first=Allan|title=Kid-friendly TV shows, model TV celebs|url=https://entertainment.inquirer.net/71279/kid-friendly-tv-shows-model-tv-celebs|access-date=June 6, 2024|newspaper=Inquirer Entertainment|publisher=INQUIRER.net|date=December 8, 2012|quote=Four of the trophy presenters were Anak TV president Elvira Yap-Go, chair Edgardo Roces...}}{{cite news|title=Child-friendly TV programs and stars to be honored|url=https://www.eaglenews.ph/child-friendly-tv-programs-and-stars-to-be-honored/|access-date=June 6, 2024|work=Eagle News|publisher=Eagle Broadcasting Corporation|date=December 6, 2017}}{{cite news|last=Morato|first=Pia Roces|title=A culture of security|url=https://www.philstar.com/opinion/2021/09/17/2127637/culture-security|access-date=June 6, 2024|work=Philstar.com|publisher=Philstar Global Corp.|date=September 17, 2021|quote=It was here where my uncle, Edgardo Roces, gave me my very first education on media literacy.}}
Career at ABC-5
Roces served as president of the Associated Broadcasting Company (now TV5 Network) from 1992 until 2003, upon which the company was sold to Antonio "Tonyboy" Cojuangco Jr. of PLDT.{{cite book|title=The 1993 Philippine Media Factbook and Other Facts and Figures|date=1993|publisher=Philippine Information Agency, Research Department|page=97|url=https://books.google.com/books?id=546wAAAAIAAJ|access-date=June 6, 2024|quote=Edgardo Roces, Pres. [...]}}{{cite news|last=Gatdula|first=Leah Salterio|title=Joko Diaz surfaces after year-long hiatus|url=https://books.google.com/books?id=VFM1AAAAIBAJ&pg=PA39|access-date=June 6, 2024|newspaper=Philippine Daily Inquirer|publisher=The Philippine Daily Inquirer, Inc.|date=April 26, 2000|page=B15}} During his tenure, the revived company attempted to produce its own local shows but eventually resorted to relying on imported programs due to a lack of audience support.{{cite news|title=Sad state of kiddie TV programming|url=https://books.google.com/books?id=z64mAAAAIBAJ&pg=PA23|access-date=June 6, 2024|work=Manila Standard|publisher=Kamahalan Publishing Corp.|date=May 29, 2002|page=23}}
Activism
In August 2009, he formed the Noynoy Aquino for President Movement (NAPM), a nationwide campaign that aimed to convince Sen. Benigno Aquino III to run for president in the 2010 elections via a signature drive.{{cite news|author=GMANews.TV|title=Noynoy for president campaign reaches Iloilo|url=https://www.gmanetwork.com/news/topstories/regions/170953/noynoy-for-president-campaign-reaches-iloilo/story/|access-date=June 6, 2024|work=GMA News Online|publisher=GMA Network|date=August 28, 2009}}{{Cite news|date=August 27, 2009|title='Noynoy for President' signature drive launched|work=ABS-CBN News|url=http://www.abs-cbnnews.com/nation/08/27/09/noynoy-president-signature-drive-launched|url-status=live|access-date=June 11, 2010|archive-url=https://web.archive.org/web/20150810223433/http://www.abs-cbnnews.com/nation/08/27/09/noynoy-president-signature-drive-launched|archive-date=August 10, 2015}} In 2013, he supported senatorial candidate Ricardo Penson's campaign against political dynasties.{{cite news|last=Aning|first=Jerome|title=Ricardo Penson seeks to represent those left out|url=https://newsinfo.inquirer.net/367769/ricardo-penson-seeks-to-represent-those-left-out|access-date=June 6, 2024|newspaper=Inquirer News|publisher=INQUIRER.net|date=March 3, 2013}} Roces is also a founding member of the Volkswagen Club of the Philippines (VWCP), which was established in 1985.{{cite news|title=Bug fans shell out ₱300,000 to restore a ₱40,000 beetle|url=https://books.google.com/books?id=plg1AAAAIBAJ&pg=PA29|access-date=June 6, 2024|newspaper=Philippine Daily Inquirer|publisher=The Philippine Daily Inquirer, Inc.|date=November 19, 2000|page=B1}}
Personal life
Edgardo Roces is married to Julie Sarmiento Roces, and has three children.{{cite news|last=Francisco-Prieto|first=Ria|title=Sugarland's sweetest union: Isabel Roces and Fean Trebol|url=https://lifestyle.inquirer.net/178817/sugarlands-sweetest-union-isabel-roces-and-fean-trebol/|access-date=June 6, 2024|newspaper=Lifestyle.INQ|publisher=INQUIRER.net|date=December 5, 2014}}
References
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{{TV5 Network}}
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Category:20th-century Filipino businesspeople
Category:21st-century Filipino businesspeople