Education Dynamics

As a member of BMO Financial Group and Halyard Capital, the company was founded in 2005 as Halyard Education Partners. The company's first inquiry portal was eLearners.com, which works to pair prospective students with colleges and universities offering online programs.{{cite web |title=Halyard Capital Acquires Majority Interest in eLearners.com |url=http://www.elearners.com/help/press/release-halyard-acquires.asp |website=www.elearners.com |archive-url=https://web.archive.org/web/20070817214428/http://www.elearners.com/help/press/release-halyard-acquires.asp |access-date=23 March 2021|archive-date=2007-08-17 }}

In 2006, it acquired Educational Directories Unlimited, owners of StudyAbroad.com, GradSchools.com, and StudentProspector.com.{{cite web |title=Halyard Capital Acquires Majority Interest in Educational Directories Unlimited |url=http://www.halyardeducationpartners.com/edu_press_release.pdf |website=www.halyardeducationpartners.com |archive-url=https://web.archive.org/web/20070709191807/http://www.halyardeducationpartners.com/edu_press_release.pdf |access-date=23 March 2021|archive-date=2007-07-09 }} That same year, the company launched a multi-platform US-based contact center.

In 2007, it acquired WorldClass Strategy, owner of EarnMyDegree.com.{{cite web |title=HALYARD EDUCATION PARTNERS ACQUIRES WORLDCLASS STRATEGY |url=http://www.halyardeducationpartners.com/wcs_press_release.pdf |website=www.halyardeducationpartners.com |archive-url=https://web.archive.org/web/20070709191604/http://www.halyardeducationpartners.com/wcs_press_release.pdf |access-date=23 March 2021|archive-date=2007-07-09 }}

The firm rebranded as EducationDynamics in 2007.

In 2009, EducationDynamics acquired Aslanian Market Research, a leading market research firm focused exclusively on understanding adult, non-traditional, and online college students through primary and secondary research. Aslanian Market Research was founded by Carol Aslanian, who continues to lead the market research solutions offered by EducationDynamics.

In 2010, it acquired Education Connection;{{cite web |title=EducationDynamics Acquires Education Connection Services |url=http://www.careercollegecentral.com/news/educationdynamics-acquires-education-connection-services/ |website=www.careercollegecentral.com|access-date=13 March 2021}} in 2011, the Education Connection website reportedly had 350 colleges paying for leads, with 300,000 unique visitors per month and 40,000 signing up for help.{{cite news |last1=Pappano |first1=Laura |title=The Online-College Crapshoot |url=https://www.nytimes.com/2011/11/06/education/edlife/the-online-college-crapshoot.html |newspaper=The New York Times |date=4 November 2011 |access-date=21 March 2021}}

In 2015, Halyard Capital sold EducationDynamics to an investor group including Muirlands Capital, KnowledgeShares and Prudential Capital Group.{{cite press release |title=Halyard Capital Announces Sale of EducationDynamics to Investor Group led by Muirlands Capital, KnowledgeShares and Prudential Capital Group |url=https://www.prnewswire.com/news-releases/halyard-capital-announces-sale-of-educationdynamics-to-investor-group-led-by-muirlands-capital-knowledgeshares-and-prudential-capital-group-300189027.html |website=www.prnewswire.com |access-date=14 March 2021}}

In 2016, EducationDynamics acquired EdPlus Holdings, which included Unigo.com and EStudentLoan.com.{{cite web |title=EducationDynamics Announces the Acquisition of Unigo and EStudentLoan.com |url=https://www.prweb.com/releases/educationdynamics_announces_the_acquisition_of_unigo_com_and_estudentloan_com/prweb13526500.htm |website=PRWeb |access-date=14 March 2021}}

In 2018 it acquired JMH Consulting, Inc, a boutique provider of marketing and bundled Enrollment Management Services.{{cite news |url=https://www.globenewswire.com/en/news-release/2018/06/12/1520530/0/en/EducationDynamics-Announces-the-Acquisition-of-JMH-Consulting.html |access-date=22 October 2021 |publisher=GlobeNewswire |date=June 12, 2018|title=EducationDynamics Announces the Acquisition of JMH Consulting }}

In 2019, it purchased the digital marketing, search engine optimization, and call center businesses of Thruline, a higher education marketing agency based in Lenexa, Kansas.{{cite web |last1=Collins |first1=Leslie |title=Thruline Marketing sells off two business units |url=https://www.bizjournals.com/kansascity/news/2019/12/03/thruline-sells-marketing-and-lead-generation-units.html |website=www.bizjournals.com |access-date=13 March 2021}}

In 2019, NBC News reported that Education Dynamics was targeting military veterans through Military-colleges.com.{{cite web |last1=Przybyla |first1=Heidi |last2=Strickler |first2=Laura |title=Veterans could be first to pay as DeVos rolls back for-profit college oversight |url=https://www.nbcnews.com/politics/politics-news/veterans-could-be-first-pay-devos-rolls-back-profit-college-n985891 |website=www.nbcnews.com |date=14 April 2019 |publisher=NBC News |access-date=21 March 2021}}

In 2020, the firm purchased the Quinstreet higher education vertical, which included onlinedegrees.com, and schools.com.{{cite web |title=EducationDynamics Acquires QuinStreet's Higher Education Vertical |url=https://newyork.citybizlist.com/article/626795/educationdynamics-acquires-quinstreets-higher-education-vertical |website=newyork.citybizlist.com |access-date=13 March 2021}} In September 2020, it also received capital infusions of $80 million from Whitehorse Capital and $12.5 million from Encina Business Credit.{{cite web |title=FocalPoint Advises EducationDynamics on Refinancing by WhiteHorse and Encina |url=https://www.abfjournal.com/dailynews/focalpoint-advises-educationdynamics-on-refinancing-by-whitehorse-and-encina/ |website=www.abfjournal.com |access-date=24 March 2021}} In November, 2020 the company announced the acquisition of the higher education portal classesUSA.{{cite press release |url=https://www.prnewswire.com/news-releases/educationdynamics-acquires-higher-education-portal-classesusa-301180246.html |website=PR Newswire |publisher=PR Newswire |access-date=22 October 2021|title=EducationDynamics Acquires Higher Education Portal ClassesUSA }}

In 2021, it announced a strategic relationship with Nuro Retention, a company using analytics to improve student persistence.{{cite press release |title=EducationDynamics and Nuro Retention Form Partnership |url=https://www.prnewswire.com/news-releases/educationdynamics-and-nuro-retention-form-partnership-301215134.html |website=www.prnewswire.com |publisher=PR Newswire |access-date=22 March 2021}}

EducationDynamics announced in October, 2021 that it had been purchased by Renovus Capital Partners.{{cite web |url=https://njbmagazine.com/njb-news-now/educationdynamics-announces-acquisition-by-renovus-capital-partners/ |website=PR Newswire |title=EducationDynamics Announces Acquisition by Renovus Capital Partners }}

EducationDynamics is led by Bruce Douglas, who has served as CEO since 2015 and previously held the role of Chief Marketing Officer (CMO).{{Cite web |title=Bruce Douglas CEO Of EducationDynamics |url=https://www.educationdynamics.com/about/leadership-team/bruce-douglas/ |access-date=2022-07-20 |website=EducationDynamics |language=en-US}} Prior to Douglas, the company was led by Tom Anderson.{{Cite press release |last=CSG |date=2012-01-17 |title=EducationDynamics Names Bruce Douglas Chief Marketing Officer |url=https://www.globenewswire.com/en/news-release/2012/01/17/1218619/0/en/EducationDynamics-Names-Bruce-Douglas-Chief-Marketing-Officer.html |access-date=2022-07-20 |website=GlobeNewswire News Room |language=en}}

The company focuses on delivering marketing and related enrollment/student engagement support services for online and adult-focused college programs. The firm's multi-channel marketing services include search engine optimization (SEO), digital marketing, Over-the-Top (OTT) marketing, awareness media and creative services. It provides coaching services for prospective students and for student success. It manages multiple inquiry generation websites, including gradschools.com, schools.com, elearners.com, and educationconnection.com. The company also conducts primary and secondary research on behalf of clients and releases numerous annual reports, including the Online College Students Report, Higher Ed Landscape Report and Enrollment Management Benchmarks Report.{{Citation needed|date=February 2022}}

Unigo is a leading student search and scholarship site, acquired by EducationDynamics in 2016.{{Cite web |title=EducationDynamics Announces the Acquisition of Unigo.com and EStudentLoan.com |url=https://www.prweb.com/releases/educationdynamics_announces_the_acquisition_of_unigo_com_and_estudentloan_com/prweb13526500.htm |access-date=2022-07-20 |website=PRWeb}} Unigo owns the student loan marketplace estudentloan.com and provides student loan information for Bankrate.com.{{Cite web |date=2015-04-28 |title=New Partnership Simplifies Student Loan Process with One-Stop Shopping |website=Reuters |url=http://www.reuters.com/article/2015/03/19/unigo-bankrate-loans-idUSnPnPPJ6D+5d+PRN20150319 |access-date=2022-07-20 |archive-url=https://web.archive.org/web/20150428153044/http://www.reuters.com/article/2015/03/19/unigo-bankrate-loans-idUSnPnPPJ6D+5d+PRN20150319 |archive-date=2015-04-28 }} Unigo Student Funding partners with colleges to originate and service student loans. {{Cite web |title=Index |url=http://www.kccllc.net/about-us/news-and-events/unigo-group-launches-private-lending-initiative/ |access-date=2022-07-20 |website=www.kccllc.net}}

EducationDynamics produces research and reports about online adult education, with information on marketing trends, consumer demand, industry changes, and student retention. The reports include the annual Online College Students Report, and 2020 & Beyond Student Survey and Report.{{cite web |title=MARKET RESEARCH |url=https://www.educationdynamics.com/grow-enrollments/market-research/ |website=www.educationdynamics.com |publisher=Education Dynamics |access-date=15 March 2021}} The Online College Students Report was part of a joint effort between EducationDynamics and Wiley Education Services(a subsidiary of John Wiley and Sons).{{cite web |title=Wiley Education Services and Aslanian Market Research Offer Universities Insights to Forge a Path Forward with Online Learning |url=https://www.businesswire.com/news/home/20200618005178/en/Wiley-Education-Services-and-Aslanian-Market-Research-Offer-Universities-Insights-to-Forge-a-Path-Forward-with-Online-Learning |website=www.businesswire.com |date=18 June 2020 |publisher=Business Wire |access-date=15 March 2021}}

EducationDynamics hosts the annual InsightsEDU conference. The conference was previously known as the Conference on Adult Learner Enrollment Management and changed names after the 2021 conference.{{Cite press release |last=EducationDynamics |title=InsightsEDU Conference for Higher Education Professionals to be Held February 25-27 in Denver, CO. |url=https://www.prnewswire.com/news-releases/insightsedu-conference-for-higher-education-professionals-to-be-held-february-25-27-in-denver-co-301358159.html |access-date=2022-07-20 |website=www.prnewswire.com |language=en}} InsightsEDU offers higher ed leaders the opportunity to come together and discuss the latest trends and insights on attracting and engaging career-focused non-traditional students. The conference offers three tracks: Marketing, Enrollment Management, and Leadership.{{Citation needed|date=February 2022}}

• For-profit higher education in the United States
• Higher education in the United States
• Lead generation
• Student loans

{{Reflist|30em}}

Category:Education companies of the United States