Effected

{{Infobox album

| name = Effected

| type = Studio

| artist = Cozz

| cover = Cozz-Effected.jpg

| border = yes

| alt =

| released = February 13, 2018

| recorded = 2017

| venue =

| studio = {{ubl|The Sheltuh, Raleigh|No Excuses Studio, Santa Monica{{cite web|title=Cozz on Debut Album 'Effected', Working w/ J.Cole & Kendrick + Zendya|url=https://www.youtube.com/watch?v=G_uozQhoFaI|website=YouTube|accessdate=February 26, 2018}}}}

| genre = West Coast hip hop

| length = 50:43

| label = {{hlist|Dreamville|Interscope|Tha Committee}}

| producer = {{hlist||Ibrahim Hamad {{small|(exec.)}}|J. Cole {{small|(also exec.)}}|Anthony Ware|Beat Butcha|Cardiak|Chef Mitchell|DJ C May|DJ Wes|Dontae Winslow|Elite|Enimal|Hollywood JB|Louie Ji|Meez|Tae Beast|Mike Almighty|Ron Gilmore|Soul Professa|Uncle Dave}}

| prev_title = Nothin' Personal

| prev_year = 2016

| next_title =

| next_year =

| misc = {{Singles

| name = Effected

| type = Studio

| single1 = Questions

| single1date = January 5, 2018

| single2 = Demons N Distractions

| single2date = March 1, 2018

| single3 = Bout It

| single3date = May 22, 2018

}}

}}

Effected is the second studio album by American rapper Cozz. It was released on February 13, 2018, by Dreamville Records, Interscope Records and Tha Committee Records.{{cite web|url=https://music.apple.com/us/album/effected/1440909210|title=Effected by Cozz|publisher=Apple Music|access-date=February 13, 2018}} The album features guest appearances from J. Cole, Kendrick Lamar, Currensy and Garren.{{cite web|url=https://www.hotnewhiphop.com/stream-cozzs-debut-album-effected-new-mixtape.117815.html|title=Stream Cozz's Debut Album "Effected"|publisher=HotNewHipHop|last=Goddard|first=Kevin|date=February 13, 2018|accessdate=February 12, 2018}} The album features production from a variety of record producers, including J. Cole, Meez, Cardiak, Elite, Ron Gilmore, Tae Beast, and Hollywood JB (from Spillage Village) among others. Effected debuted at number 18 on the US Top Heatseekers chart and received generally positive reviews from critics.

Promotion

On January 5, 2018, Cozz released the lead single "Questions", accompanied by a music video on January 8.{{cite web|url=http://www.xxlmag.com/video/2018/01/cozz-role-reversal-cops-questions-video/|title=Cozz Plays Role Reversal With Cops in Questions Video|publisher=XXL|last=India|first=Lindsey|date=January 8, 2018|accessdate=February 12, 2018}} Cozz released three more songs prior to the album, "Badu" featuring Currensy on January 19, "Ignorant Confidence" on January 26, and "Bout It" featuring Garren on February 5.{{cite web|url=http://www.xxlmag.com/rap-music/new-music/2018/01/cozz-badu-currensy/|title=Cozz Links With Currensy for New Song Badu|publisher=XXL|last=Mojica|first=Nick|date=January 19, 2018|accessdate=February 12, 2018}}{{cite web|url=https://www.hotnewhiphop.com/cozz-releases-new-effected-song-called-ignorant-confidence-new-song.1977136.html|title=Cozz Releases New "Effected" Song Called "Ignorant Confidence"|publisher=HotNewHipHop|last=Goddard|first=Kevin|date=January 26, 2018|accessdate=February 12, 2018}}{{cite web|url=https://www.hotnewhiphop.com/cozz-drops-another-new-single-the-smooth-banger-bout-it-new-song.1977249.html|title=Cozz Drops Off Smooth Banger "Bout It"|publisher=HotNewHipHop|last=Findlay|first=Mitch|date=February 5, 2018|accessdate=February 12, 2018}}

Cozz revealed the album's release date and tracklist on February 5, 2018.{{cite web|url=http://www.complex.com/music/2018/02/cozz-shares-release-date-effected-album-featuring-j-cole-kendrick-lamar|title=Cozz Shares Release Date for 'Effected' Album f/ J. Cole and Kendrick Lamar|website=Complex|last=Price|first=Joe|accessdate=February 12, 2018|date=February 5, 2018}}

Ahead of the album's release, Cozz released a 10-minute documentary titled, Cozz: Effected on February 12, 2018.{{cite web|url=http://2dopeboyz.com/2018/02/12/cozz-effected-album-stream/|title=Cozz Shares 'Effected' Documentary, Tracks With J. Cole & Kendrick Lamar|website=2DOPEBOYZ|author=blame it on MEKA|date=February 12, 2018|accessdate=February 12, 2018}} A video for "Demons N Distractions" was released on March 1, 2018.{{cite web|title=Cozz - Demons N Distractions|url=https://www.youtube.com/watch?v=EOsv9Q4TFGI|website=YouTube|accessdate=March 1, 2018}} On March 22, 2018, Cozz released the music video for "Bout It" featuring Garren.{{cite web|last1=Findlay|first1=Mitch|title=Cozz & Garren Woo Ladies & Piss Off Executives In "Bout It"|url=https://www.hotnewhiphop.com/cozz-and-garren-woo-ladies-and-piss-off-executives-in-bout-it-new-video.43781.html|website=HotNewHipHop|accessdate=May 23, 2018|date=May 22, 2018}} On April 4, 2018, Cozz announced The Effected Tour to further promote the album.{{cite web|last1=Walker|first1=Joe|title=Cozz Announces 'The Effected Tour'|url=http://onsmash.com/music/cozz-effected-tour-dates/|website=OnSmash|accessdate=April 4, 2018|date=April 4, 2018}}

Critical reception

{{Album ratings

| MC = 76/100{{cite web|title=Reviews for Effected by Cozz|url=http://www.metacritic.com/music/effected/cozz|website=Metacritic|accessdate=March 1, 2018}}

| rev1 = 2DOPEBOYZ

| rev1Score = (favorable){{cite web|author1=Wongo|title=Tired Of Being Undervalued, Cozz Creates His Own Spotlight On 'Effected'|url=http://2dopeboyz.com/2018/02/28/cozz-effected-review/|website=2DOPEBOYZ|accessdate=March 1, 2018|date=February 28, 2018}}

| rev2 = Exclaim!

| rev2Score = 7/10{{cite web|last1=Abraha|first1=Lidia|title=Cozz - Effected|url=http://exclaim.ca/music/article/cozz-effected|website=Exclaim!|accessdate=March 1, 2018|date=February 26, 2018}}

| rev3 = HipHopDX

| rev3Score = {{Rating|4|5|score=3.9/5 stars}}{{cite web|last1=Blackwell|first1=Marcus|title=Review: Cozz Hits Notable Career Stride On Lyrically Sharp "Effected"|url=https://hiphopdx.com/reviews/id.3097/title.review-cozz-hits-notable-career-stride-on-lyrically-sharp-effected|website=HipHopDX|accessdate=February 14, 2018|date=February 13, 2018}}

| rev4 = Salute Magazine

| rev4Score = {{Rating|5|5}}{{cite web|last1=Offner|first1=Daniel|title=REVIEW: Cozz scores another hit for Dreamville|url=http://salutemag.com/review-cozz-effected/|website=Salute Mag|accessdate=February 17, 2018|date=February 13, 2018}}

| rev5 = Pitchfork

| rev5Score = 6.8/10{{cite web|last1=Howard|first1=Jackson|title=For his second album on J. Cole's imprint, Cozz is beginning to build his own style while finding how to maneuver between the boisterous and introspective.|url=https://pitchfork.com/reviews/albums/cozz-effected/|website=Pitchfork|accessdate=February 17, 2018|date=February 15, 2018}}

| rev6 = Respect.

| rev6Score = (favorable){{cite web|last1=Rosario|first1=Ricky|title=Dreamville's Own Cozz Touches the Soul With His New Album "Effected"|url=http://respect-mag.com/2018/02/dreamvilles-cozz-touches-soul-new-album-effected/|website=Respect.|accessdate=March 9, 2018|date=February 15, 2018}}

| rev7 = XXL

| rev7Score = {{Rating|4|5}} (XL){{cite web|title=Cozz Shows Growth As A Songwriter On His 'Effected' Album|url=http://www.xxlmag.com/rap-music/reviews/2018/02/cozz-effected-album-review/|website=XXL|accessdate=February 23, 2018|date=February 22, 2018}}

}}

Upon its release, Effected received generally positive reviews by music critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album received an average score of 76, based on four reviews, which indicates "generally positive reviews". In a positive review for HipHopDX, Marcus Blackwell said: "Genre inconsistencies aside, Effected is a clear statement Cozz doesn’t just want to be the conversation with the best rappers. He wants to steer the debates." Writing for Exclaim!, Lidia Abraha commented saying, "Effected deserves props for its altruistic insight on the ups-and-downs of being an artist, and for Cozz's nuanced storytelling. There's room for improvement for the melodies and beats, even though the subtle instrumentals help amplify Cozz's voice and his champion storytelling." In Pitchfork's review of Effected, Jackson Howard writes Effected "is a confident step toward turning what used to be fantasy into cold, hard reality."

Respect. praised the album saying: "From beginning to end, Cozz expresses different relatable situations throughout manhood. Rather than speaking on matters of the heart, Cozz’ blunt attitude and straight forward sense of thinking gives off the perception of a player. Being one of the main artists on Dreamville‘s forefront, Cozz is sure to fill in the necessary gaps to land his solidified spot in the game." 2DOPEBOYZ called Cozz a "very talented rapper that is destined for a good spot in the rap game." They continued saying, "Adding more versatility into his formula for ultimate success could help gain the respect he strives to attain." XXL magazine praised Cozz' growth as a songwriter, they commented saying, "There's no denying that Cozz can rap his ass off—that much was confirmed after one play-through of his 2014 debut. Effected, however, confirms that Cozz has more in him than just straight bars. He continues to tell his own story but through new flows, different hooks and an advanced way of making rap songs."

Track listing

Credits adapted from Tidal.{{cite web|url=https://listen.tidal.com/album/84305766|title=Effected by Cozz|publisher=Tidal|accessdate=February 13, 2018}}

{{tracklist

| extra_column = Producer(s)

| total_length = 50:43

| title1 = Questions

| writer1 = {{hlist|Cody Osagie|Marvin Coady}}

| extra1 = Soul Professa

| length1 = 2:25

| title2 = Hustla's Story

| note2 = featuring Kendrick Lamar

| writer2 = {{hlist|Osagie|Justin Bryant|Kendrick Duckworth|Frankie Beverly}}

| extra2 = {{hlist|Hollywood JB|Meez{{ref|b|[b]}}|Louie Ji{{ref|b|[b]}}}}

| length2 = 4:28

| title3 = Ignorant Confidence

| writer3 = {{hlist|Osagie|Michael Reddick|Kevin Mitchell|Joshua Morgan|Jiovanni Romano}}

| extra3 = {{hlist|Meez|Louie Ji|Mike Almighty{{ref|c|[c]}}|Chef Mitchell{{ref|c|[c]}}{{cite web|url=https://www.instagram.com/p/BeZsstRFVSX/|title=New @cozz "Ignorant Confidence" available on all platforms! Prod. @meeztc + @_louieji Co Prod. @sound.mikealmighty @chefmitchellii ...|publisher=Instagram|accessdate=February 13, 2018}}}}

| length3 = 2:51

| title4 = Demons N Distractions

| writer4 = {{hlist|Osagie|Morgan|Carl McCormick|Eliot Dubock|Dontae Winslow|Dave Foreman|Peter Milray}}

| extra4 = {{hlist|Meez|Cardiak|Beat Butcha{{ref|b|[b]}}|Winslow{{ref|b|[b]}}|Uncle Dave{{ref|b|[b]}}}}

| length4 = 5:11

| title5 = Freaky 45

| writer5 = {{hlist|Osagie|Anthony Parrino|Winslow|Arif Mardin}}

| extra5 = {{hlist|Elite|Winslow{{ref|b|[b]}}|Anthony Ware{{ref|b|[b]}}|Ron Gilmore{{ref|b|[b]}}}}

| length5 = 4:40

| title6 = Proof

| writer6 = {{hlist|Osagie|Chris Mayhew}}

| extra6 = D-Low Beats

| length6 = 2:42

| title7 = Badu

| note7 = featuring Currensy

| writer7 = {{hlist|Osagie|Morgan|Shante Franklin|Lamine Diop|Steve Kennedy|William Smith}}

| extra7 = {{hlist|Meez|Enimal}}

| length7 = 3:39

| title8 = Bout It

| note8 = featuring Garren

| writer8 = {{hlist|Osagie|Morgan|Garren Edwards}}

| extra8 = Meez

| length8 = 3:43

| title9 = VanNess

| writer9 = {{hlist|Osagie|Donte Perkins|Morgan}}

| extra9 = {{hlist|Tae Beast|Meez{{ref|b|[b]}}}}

| length9 = 2:35

| title10 = Effected

| writer10 = {{hlist|Osagie|Morgan}}

| extra10 = Meez

| length10 = 4:31

| title11 = My Love

| writer11 = {{hlist|Osagie|Morgan|Reddick|Wesley Dees|Elmer Bernstein}}

| extra11 = {{hlist|Meez|DJ Wes{{ref|b|[b]}}|Mike Almighty{{ref|b|[b]}}|Louie Ji{{ref|c|[c]}}}}

| length11 = 2:56

| title12 = That's the Thing

| writer12 = {{hlist|Osagie|Morgan|Winslow|Ann Hamilton|Dan Hamilton}}

| extra12 = {{hlist|Meez|Winslow{{ref|b|[b]}}}}

| length12 = 3:16

| title13 = Zendaya

| note13 = featuring J. Cole

| writer13 = {{hlist|Osagie|Jermaine Cole|Winslow|Ivan Lins|Vítor Martins}}

| extra13 = {{hlist|J. Cole|Winslow{{ref|b|[b]}}}}

| length13 = 4:18

| title14 = Not a Minute More

| writer14 = {{hlist|Osagie|Morgan|Foreman|L. Romano|Reddick|Mitchell|Sam Evans|Roxane Barker|Jacob Welsh|David Turay|Matt Knox|Geordan Reid-Campbell}}

| extra14 = {{hlist|Meez|Uncle Dave{{ref|b|[b]}}|Louie Ji{{ref|b|[b]}}|Mike Almighty{{ref|b|[b]}}|Chef Mitchell{{ref|b|[b]}}}}

| length14 = 3:28

}}

Notes

  • {{sup|{{note|a|[a]}}}} signifies a co-producer
  • {{sup|{{note|b|[b]}}}} signifies an additional producer
  • {{sup|{{note|c|[c]}}}} signifies an uncredited co-producer

Sample credits

Personnel

Credits adapted from Tidal.

{{div col}}

Performance

  • Cozz – primary artist
  • Kendrick Lamar – featured artist {{small|(track 2)}}
  • Currensy – featured artist {{small|(track 7)}}
  • Garren – featured artist {{small|(track 8)}}
  • J. Cole – featured artist {{small|(track 13)}}

Production

  • Rob Kinelski – mixer {{small|(all tracks)}}
  • Soul Professa – producer {{small|(track 1)}}
  • Hollywood JB – producer {{small|(track 2)}}
  • Meez – additional producer {{small|(tracks 2, 9)}}, producer {{small|(tracks 3, 4, 7, 8, 10-12, 14)}}
  • Louie Ji – additional producer {{small|(tracks 2, 14)}}, producer {{small|(track 3)}}, uncredited co-producer {{small|(track 11)}}
  • Chef Mitchell - uncredited co-producer {{small|(track 3)}}, additional producer {{small|(track 14)}}
  • Mike Almighty - uncredited co-producer {{small|(track 3)}}, additional producer {{small|(tracks 3, 11)}}
  • Cardiak – producer {{small|(track 4)}}
  • Beat Butcha – additional producer {{small|(track 4)}}
  • Dontae Winslow – additional producer {{small|(tracks 4, 5, 12, 13)}}
  • Uncle Dave – additional producer {{small|(tracks 4, 14)}}
  • Anthony Ware – additional producer {{small|(track 5)}}
  • Ron Gilmore – additional producer {{small|(track 5)}}
  • D-Low Beats – producer {{small|(track 6)}}
  • Enimal – producer {{small|(track 7)}}
  • Tae Beast – producer {{small|(track 9)}}
  • DJ Wes – additional producer {{small|(track 11)}}
  • J. Cole – producer {{small|(track 13)}}

{{div col end}}

Charts

class="wikitable sortable plainrowheaders" style="text-align:center"
scope="col" | Chart (2018)

! scope="col" | Peak
position

scope="row" | US Top Heatseekers{{cite magazine|url=https://www.billboard.com/charts/heatseekers-albums| title= Billboard Heatseekers Albums Chart|magazine=Billboard |accessdate=February 23, 2018}}

| style="text-align:center;" | 18

References