Ellen Tracy
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{{COI|date=June 2015}}
{{advert|date=June 2015}}
{{UPE|date=November 2017}}
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{{Infobox company
| name = Ellen Tracy
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| founded = 1949 in New York
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| website = {{URL|https://ellentracy.com}}
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Ellen Tracy is an American company selling women's apparel, cosmetics, perfume, and decor.
It was founded as a clothing manufacturing company founded by Herbert Gallen in 1949.{{cite web |title=Ellen Tracy |url=http://www.accessoriesmagazine.com/52982/ellen-tracy-adds-new-licenses-extends-others#.U6pn4LHADOk |accessdate=25 June 2014 |publisher=Accessories Magazine |archive-date=29 June 2014 |archive-url=https://web.archive.org/web/20140629084643/http://www.accessoriesmagazine.com/52982/ellen-tracy-adds-new-licenses-extends-others#.U6pn4LHADOk |url-status=dead }}
Previous to Ellen Tracy's cosmetic line, the brand partnered with Revlon to produce an Ellen Tracy perfume.{{cite web |last1=Schiro |first1=Anne-Marie |date=20 November 1991 |title=Who Is Ellen Tracy? |url=https://www.chicagotribune.com/1991/11/20/who-is-ellen-tracy/ |url-status=live |access-date=25 June 2014 |publisher=Chicago Tribune |archive-date=26 August 2014 |archive-url=https://web.archive.org/web/20140826120340/http://articles.chicagotribune.com/1991-11-20/entertainment/9104150206_1_linda-allard-saks-fifth-avenue-garment-district }}
History
Founder Herbert Gallen had difficulty obtaining fabric due to World War II rationing. After acquiring some fabric from a friend, he began to manufacture blouses which he took to major department stores on Manhattan's 34th Street. He sold all of the sample blouses and started a clothing line using his wife's name, Betty Barr, for the label. Gallen opened a showroom on Third Avenue with financial backing from Mike Brewer, Gallen formed a new company in 1949 which he called Ellen Tracy. In 1962, he hired recent college graduate Linda Allard as his design assistant and within two years, she was named Director of Design. She remained with the company for more than 30 years. The company was acquired in 2002 by Liz Claiborne, Inc. and became a wholly owned subsidiary of that company.{{cite web|title=Ellen Tracy, Inc. History|url=http://www.fundinguniverse.com/company-histories/ellen-tracy-inc-history/|publisher=Funding Universe|accessdate=25 June 2014}} Ellen Tracy was acquired by Sequential Brands, who sold the company to GMA Group in 2021.{{cite web| url = https://wwd.com/fashion-news/sportswear/ellen-tracy-gears-up-for-growth-under-new-owners-1235436735/
| title = Ellen Tracy Gears Up for Growth Under New Ownership| last = Lockwood| first = Lisa| date = 2 December 2022| website = | publisher = | access-date = 27 January 2025| quote = }}
Advertising
Ellen Tracy has featured a variety of models throughout the company's history. In 1983, their ad campaign featured model Carol Alt and in 1987 it featured a young Cindy Crawford.{{cite web | url = https://ellentracy.com/about | title = Discover the Heritage of Ellen Tracy | accessdate = 8 April 2020 | work = Ellen Tracy | archive-date = 29 January 2020 | archive-url = https://web.archive.org/web/20200129154405/http://ellentracy.com/about | url-status = dead }}
In 2010, Macy’s became the exclusive sportswear retailer for Ellen Tracy. The brand launched internationally in this year as well.{{cite web |title=About Ellen Tracy |url=http://www.ellentracy.com/ellen-tracy-our-story.html |publisher=Ellen Tracy |accessdate=25 June 2014 |url-status=dead |archiveurl=https://web.archive.org/web/20140924093334/http://www.ellentracy.com/ellen-tracy-our-story.html |archivedate=24 September 2014 }}
References
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External links
- http://www.ellentracy.com/