Emplifi
{{Short description|Company that provides social media network statistics and analysis}}
{{Infobox company
| name = Emplifi
| logo = Emplifi_company_logo.png
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| type = Private
| industry = Customer experience systems
| predecessor = Astute, Socialbakers
| founded =2021
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| num_locations = 14
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| hq_location_city = Columbus, Ohio {{citation needed|date=March 2024}}
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| key_people = Ohad Hecht, CEO
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| website = {{url|https://emplifi.io/}}
}}
Emplifi is an American private company headquartered in Columbus, Ohio. It develops and markets customer experience systems. The business was founded in 2020 after social media analytics company Socialbakers was acquired by customer experience systems business Astute. The combined entity changed its name to Emplifi.
History
Emplifi's predecessor Socialbakers was a social media monitoring and analytics company based in Prague, Czech Republic, founded in 2008.{{cite web | last=Edwards | first=Jim | title=Trump has quoted Twitter bots 150 times, according to this analysis of his tweets | website=Business Insider | date=April 11, 2016 | url=https://www.businessinsider.com/donald-trump-quote-bots-twitter-2016-4 | access-date=May 20, 2022}}{{cite web | last=Bellan | first=Rebecca | last2=Mascarenhas | first2=Natasha | last3=Heater | first3=Brian | title=Socialbakers Acquires EdgeRank Checker To Bolster Its Facebook Analytics Offering | website=TechCrunch | date=June 10, 2014 | url=https://techcrunch.com/2014/06/10/socialbakers-acquires-edgerank-checker/ | access-date=May 20, 2022}}{{cite web | last=Ha | first=Anthony | title=Socialbakers acquired by customer engagement company Astute | website=TechCrunch | date=September 9, 2020 | url=https://techcrunch.com/2020/09/09/astute-acquires-socialbakers/ | access-date=May 20, 2022}}
In 2014, Socialbakers acquired Facebook monitoring and analytics company EdgeRank. The next year, Socialbakers co-founder and CEO Jan Rezab resigned and Robert Lang was appointed CEO.{{cite web |first=Lara|last=O'Reilly |title=RANKED: The 37 hottest pre-IPO ad tech startups of 2016 | website=Business Insider | date=May 27, 2016 | url=https://www.businessinsider.com/the-37-hottest-pre-ipo-ad-tech-companies-2016-5 | access-date=May 20, 2022}} By 2016, Socialbakers had 350 employees, about $30–50 million in annual revenues, and had raised $34 million in total funding over the years.
In 2020, customer engagement software company Astute acquired Socialbakers.{{cite web | title=Astute acquires Czech-based social media marketing group Socialbakers | website=Reuters| date=September 9, 2020 | url=https://www.reuters.com/article/astute-m-a-socialbakers-idUSKBN2602VC | access-date=May 20, 2022}} At the time, Socialbakers was one of the last remaining major independent social media analytics companies. In June 2021, the companies rebranded as Emplifi, and Socialbakers CEO Yuval Ben-Itzhak became president of Emplifi.{{cite news | title=Astute Solutions, Socialbakers unveil Emplifi brand identity | work=PR Week |publisher=Haymarket Media Group | date=June 2, 2021 | url=https://www.prweek.com/article/1717812/astute-solutions-socialbakers-unveil-emplifi-brand-identity | access-date=August 22, 2022}} The name combines the words "empathy" and "amplification."{{cite news | last=Kim | first=Betsy | title=Newly rebranded Emplifi rolls out customer experience platform | work=PR Week | publisher=Haymarket Media Group | date=June 3, 2021 | url=https://www.prweek.com/article/1718045/newly-rebranded-emplifi-rolls-customer-experience-platform | access-date=August 22, 2022}} That September, Emplifi acquired video-streaming service Go Instore.{{cite news | last=Bach | first=Natasha | title=Emplifi acquires Go Instore | work=PR Week |publisher=Haymarket Media Group | date=September 22, 2021 | url=https://www.prweek.com/article/1728300/emplifi-acquires-go-instore | access-date=August 22, 2022}} In 2022, Emplifi attained unicorn status with an additional investment that valued the business at more than $1 billion.{{cite web | last=Mitchell | first=Charlie | title=Emplifi Receives a $1 Billion Valuation | website=CX Today | date=March 11, 2022 | url=https://www.cxtoday.com/loyalty-management/emplifi-receives-billion-valuation/ | access-date=May 25, 2022}}
Operations
References
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