Endeavor Streaming
{{Short description|Digital video company}}
{{Infobox company
| name = Endeavor Streaming
| logo = Endeavor Streaming Logo 2023.png
| former_name =
| type = Subsidiary
| industry = Streaming media
Video on demand
| founded = {{start date and age|2019|1|14}}
| predecessor = NeuLion
| founder = Endeavor
| location_city = New York City, New York
| hq_location_country = United States
| areas_served = United States
International
| key_people = Fred Santarpia (president)
| num_employees =
| num_employees_year =
| brands = The Vesper Platform
| services = Streaming and web services
Business consulting
| parent = Endeavor
| homepage = {{URL|https://www.endeavorstreaming.com}}
}}
Endeavor Streaming is a multinational digital video distribution and streaming company. Based in New York City,{{Cite web|url=https://variety.com/2015/digital/news/neulion-to-buy-video-tech-firm-divx-in-62-5-million-deal-1201392564/|title = NeuLion to Buy Video-Tech Firm DivX in $62.5 Million Deal|magazine=Variety|date = 5 January 2015}}{{Cite web|url=http://www.cantechletter.com/2015/04/neulion-rises-after-deal-with-new-zealands-sky/|title=NeuLion rises after deal with New Zealand's Sky|magazine=Cantech Letter|date=29 April 2015}}{{Cite web|author=Eric Fisher|date=June 22, 2015|url=http://www.sportsbusinessdaily.com/Journal/Issues/2015/06/22/Media/Tennis-Channel-NeuLion.aspx|title=Tennis Channel renews with NeuLion for OTT|work=Sports Business Journal}} the company works with professional sports leagues and entertainment companies to distribute live and on-demand content. It also offers various business services.
Operating as a subsidiary of the American company Endeavor, Endeavor Streaming was formed in January 2019 in part through the rebranding of NeuLion, which had been founded in 2004 and acquired by Endeavor in 2018.
History
=Predecessor companies=
NeuLion, later Endeavor Streaming, was founded as a private technology company in 2004. Headquartered in Plainview, New York,{{Citation
| author =Claude Solnik
| publication-date =November 18, 2013
| title =Rough start (still) for NeuLion
| newspaper =Long Island Business News
| url =https://libn.com/2013/11/18/rough-start-still-for-neulion/
| access-date = August 27, 2023
}} among its co-founders were Charles Wang and Nancy Li.{{Citation
| author =Jon Ourand
| author2 =Eric Fisher
| publication-date =April 2, 2018
| title =Timing right for NeuLion, Endeavor deal
| newspaper =Sports Business Journal
| url =https://www.sportsbusinessjournal.com/en/Journal/Issues/2018/04/02/Media/NeuLion
| access-date = August 21, 2023
}} NeuLion merged with JumpTV in 2008,{{Citation
| publication-date =June 9, 2008
| title =JumpTV, NeuLion to merge
| publisher =CBC
| url =https://www.cbc.ca/news/business/jumptv-neulion-to-merge-1.731075
| access-date = August 21, 2023
}} then JumpTV Inc. changed its name to NeuLion, Inc. in 2009 and continued trading on the Toronto Stock Exchange under the new name.{{cite news | url=http://www.marketwire.com/press-release/JumpTV-Inc-TSX-NLN-Announces-Name-Change-to-NeuLion-Inc-TSX-JTV-1217274.htm/ | archive-url=https://web.archive.org/web/20110616020758/http://www.marketwire.com/press-release/JumpTV-Inc-TSX-NLN-Announces-Name-Change-to-NeuLion-Inc-TSX-JTV-1217274.htm/ | url-status=dead | archive-date=June 16, 2011 | title=JumpTV Inc (TSX:NLN) Announces New Name Change to NeuLion, Inc.|publisher=MarketWire NeuLion|date=2009-03-14}} NeuLion acquired Interactive Netcasting Systems in 2009,{{cite news |date=2009-11-02 |title=NeuLion Announces Close of Acquisition of Interactive Netcasting System Inc |work=RTT News |url=https://www.rttnews.com/1113259/neulion-closes-acquisition-of-interactive-netcasting-systems-quick-facts.aspx}} and TransVideo International in 2010.{{cite news| url=http://www.marketwire.com/press-release/NeuLion-Announces-the-Closing-of-Its-Previously-Announced-Acquisition-of-TransVideo-TSX-NLN-1328615.htm/| title=NeuLion Announces the Closing of Its Previously Announced Acquisition of Transvideo| date=2010-10-01| publisher=MarketWire NeuLion| access-date=2010-11-03| archive-date=2010-10-04| archive-url=https://web.archive.org/web/20101004192846/http://www.marketwire.com/press-release/NeuLion-Announces-the-Closing-of-Its-Previously-Announced-Acquisition-of-TransVideo-TSX-NLN-1328615.htm| url-status=dead}}
By 2015, customers included the National Football League (NFL),{{cite news | url=http://www.sportsvideo.org/2012/08/21/neulion-feeds-need-for-football-with-nfl-preseason-live/| title=NeuLion Feeds Need for Football With NFL Preseason Live|work=Sports Video| date=2012-08-21}} Sky in New Zealand, and the EFL, among others.{{Cite web|url=http://www.multichannel.com/news/advanced-advertising/efl-digital-taps-streaming-partners/406486|archive-url=https://web.archive.org/web/20160721121555/http://www.multichannel.com/news/advanced-advertising/efl-digital-taps-streaming-partners/406486|url-status=dead|archive-date=July 21, 2016|title=EFL Digital Taps Streaming Partners {{!}} Multichannel|website=www.multichannel.com|language=en|access-date=2017-08-17}} With competition in the sports streaming market increasing, NeuLion lost the NHL as a client when the league moved its contract to BAMTech. NeuLion acquired DivX, Inc. in 2015, with former DivX CEO Kanaan Jemili becoming CEO of NeuLion, which gave NeuLion access to DivX's 4K Ultra HD technology, and integrated into devices such as LG,{{cite news |author=Tom Allen| url=http://www.displaydaily.com/press-release/20516-lg-electronics-renews-license-agreement-with-neulion-to-integrate-divx-r-hevc-4k-for-its-ultra-hd-televisions| title=LGE Renews License Agreement with NeuLion to Integrate DivX(R) HEVC 4K for Its Ultra HD TVs|publisher=Display Daily| date=2015-04-12}} Samsung,{{cite news | url=http://www.consumerreports.org/lcd-led-oled-tvs/samsung-has-brighter-suhd-tvs-with-hdr-and-a-4k-blu-ray-player/|author=James K. Willcox| title=Samsung Launches Brighter SUHD TVs, and a 4K Blu-ray Player|work=Consumer Reports |date=2016-01-07}} and Sony.{{cite news | url=http://www.digitaltveurope.net/480162/sony-taps-neulion-for-4k-live-streaming/| archive-url=https://web.archive.org/web/20160122030953/http://www.digitaltveurope.net/480162/sony-taps-neulion-for-4k-live-streaming/| url-status=dead| archive-date=January 22, 2016| title=Sony taps NeuLion for 4K live streaming|work=Digital TV Europe|date=2016-01-07}}
In 2016, the company partnered with the NBA,{{cite news | author=Mike Reynolds|work=Next TV|url=http://www.multichannel.com/blog/reynolds-rap/nbas-4k-telecast-spectacular-views-london/386982| title=NBA's 4K Telecast: Spectacular Views from London| date=2016-01-16}}{{cite news | author=Jonathan Vanian|url=http://fortune.com/2015/06/16/nba-broadcast-finals-globe/| title=How the NBA Finals are beamed across the globe without hiccups|work=Fortune|date=2015-06-16}} UFC,{{cite news | url=http://www.multichannel.com/news/internet-video/neulion-ufc-punch-new-digital-deal/393479| title=NeuLion, UFC Punch Up New Digital Deal|author=Jeff Baumgartner|work=Multichannel News|date=2015-09-03}} and Univision{{cite news | author=Juan Fernandez Gonzalez|work=Rapid TV News| url=http://www.rapidtvnews.com/2016010841253/neulion-powers-univision-s-new-ott-service.html#axzz3wtvaQmW7| title=NeuLion powers Univision's new OTT service| date=2016-01-08}} on trial streams of 4K games,{{cite news| url=http://www.live-production.tv/news/4k-8k-arising/first-north-american-live-soccer-broadcast-4k.html| title=First North American Live Soccer Broadcast in 4K|publisher=LiveProduction.tv|date=2016-02-15}} where NeuLion's 2016 broadcast of UFC 205 became the first global pay-per-view event to be live streamed in 4K.{{Cite web|url=https://www.sportsvideo.org/2016/11/14/ufc-tv-makes-history-with-ufc-205-streamed-globally-in-4k-at-60-fps/|title=UFC.TV Makes History With UFC 205 Streamed Globally in 4K at 60 fps|first=Brandon|last=Costa|website=Sports Video Group|access-date=2017-08-17}} NeuLion acquired Saffron Digital in that year, and Roy Reichbach was named President and CEO.{{cite news|url=http://www.marketwired.com/press-release/update-neulion-positioned-for-next-stage-of-growth-tsx-nln-2131604.htm|archive-url=https://web.archive.org/web/20160915093514/http://www.marketwired.com/press-release/update-neulion-positioned-for-next-stage-of-growth-tsx-nln-2131604.htm|url-status=dead|archive-date=September 15, 2016|title=Update - NeuLion Positioned for Next Stage of Growth|publisher=Market Wired - NeuLion|date=2016-06-06}} In March 2018, NeuLion agreed to be acquired by Endeavor for USD$250 million, becoming a privately held subsidiary.{{Citation
| author =David Ng
| publication-date =March 26, 2018
| title =Endeavor acquires digital streaming company NeuLion
| newspaper = Los Angeles Times
| url =https://www.latimes.com/business/hollywood/la-fi-ct-endeavor-neulion-20180326-story.html
| access-date = August 21, 2023
}} As part of the deal NeuLion retained 550 employees, including 125 at its Long Island headquarters it had moved into in 2016.{{Citation
| author =David Winzelberg
| publication-date =October 13, 2016
| title =NeuLion buys Melville office building
| newspaper =Long Island Business News
| url =https://libn.com/2016/10/13/neulion-buys-melville-office-building/
| access-date = August 27, 2023
}} The deal was finalized in May 2018 and NeuLion common stock was delisted from the Toronto Stock Exchange.{{Cite news|url=https://globenewswire.com/news-release/2018/05/07/1497585/0/en/NeuLion-Announces-Closing-of-Acquisition-by-Endeavor.html|title=NeuLion Announces Closing of Acquisition by Endeavor|work=GlobeNewswire News Room|publisher=NeuLion|access-date=2018-05-14|language=en-US}}
=Endeavor Streaming=
Endeavor Streaming was formed by Endeavor Group in January 2019, with the new division including Endeavor's video streaming products and services{{Citation
| author =David Ng
| publication-date =January 14, 2019
| title =Endeavor launches streaming division, with WWE as new client
| newspaper =Los Angeles Times
| url =https://www.latimes.com/business/hollywood/la-fi-ct-endeavor-streaming-20190114-story.html
| access-date = August 27, 2023
}} and also absorbing NeuLion.{{Citation
| publication-date =January 15, 2019
| title =Endeavor Streaming formed with Neulion
| publisher =CNBC
| url =https://advanced-television.com/2019/01/15/endeavour-integrates-neulion-to-form-endeavour-streaming/
| access-date = August 27, 2023
}} The new subsidiary was described as a "direct-to-consumer streaming unit, which conducts front and back end operations" for sports leagues and media companies. Endeavor Streaming maintained contracts with former NeuLion clients such as Univision, Sky Sports, the NFL, NBA, UFC, and Big Ten Network, and announced WWE as a new client. On January 5, 2024, Endeavor Streaming began distributing Total Nonstop Action Wrestling's (TNA) subscription service TNA+.{{Cite web |first= |date=December 8, 2023 |title=TNA WRESTLING PARTNERS WITH ENDEAVOR STREAMING TO DISTRIBUTE ITS ON DEMAND SUBSCRIPTION SERVICE TNA+ STARTING JANUARY 5 |url=https://impactwrestling.com/2023/12/08/tna-wrestling-partners-with-endeavor-streaming-to-distribute-its-on-demand-subscription-service-tna-starting-january-5/ |access-date=December 8, 2023 |website=IMPACT! Wrestling}}
Endeavor hired Fred Santarpia to run Endeavor Streaming in November 2020. Business Insider wrote that Santarpia would oversee global expansion.{{Citation
| author =Claire Atkinson
| publication-date =November 13, 2020
| title =Ari Emanuel's Endeavor nabs a Condé Nast alum to expand its streaming company globally
| newspaper =Business Insider
| publisher = AP
| url =https://www.businessinsider.com/ari-emanuels-endeavor-hires-cond-nast-alum-for-streaming-company-2020-11
| access-date = August 27, 2023
}} In 2021 and 2022, it launched OTT platforms for networks and sports organizations in Europe, Japan,{{Citation
| author =Tariq Saleh
| publication-date =November 2, 2021
| title =Sky PerfecTV teams up with Endeavor Streaming to create soccer OTT platform
| newspaper =Sportcal
| url =https://www.sportcal.com/news/sky-perfectv-teams-up-with-endeavor-streaming-to-create-soccer-ott-platform/
| access-date = August 26, 2023
}} and the Philippines.{{Citation
| author =Joseph Perry
| publication-date =September 16, 2022
| title =Filipino platform Tap DMV launches expanded service following Endeavor Streaming tie-up
| publisher =SportBusiness
| url =https://www.sportbusiness.com/news/filipino-platform-tap-dmv-launches-expanded-service-following-endeavor-streaming-tie-up/
| access-date = August 26, 2023
}} In recent years, the company has also offered business consulting and predictive analysis on matters related to OTT platforms.
Products and services
=Vesper Platform=
Endeavor Streaming is an over-the-top (OTT) platform provider, customizing streaming applications for media companies, networks and major sports franchises.{{Citation
| author =Ed Dixon
| publication-date =April 22, 2022
| title =Endeavor Streaming partners with Frequency to combine DTC and FAST streaming distribution
| magazine =Sports Pro Media
| url =https://www.sportspromedia.com/news/endeavor-streaming-frequency-dtc-fast-channels-samsung-tv-plus-roku-pluto/
| access-date = August 21, 2023
}} In particular, it creates direct-to-consumer (DTC) streaming services, which are compatible with desktop computers, iOS and Android devices, and various connected TV devices.
The company calls its end-to-end video streaming platform the Vesper Platform. The platform primarily distributes premium sports and entertainment content, live and on-demand. The platform also has a number of distribution and management features, including a monetization suite, analytics and data aggregation, machine learning, playback options, stream security,{{Citation
| title =Our Platform
| publisher =Endeavor Streaming
| url =https://www.endeavorstreaming.com/platform/
| access-date = August 21, 2023
}} and subscriber management.{{Citation
| author =Susan Lingeswaran
| publication-date =July 20, 2022
| title =PTO teams up with Endeavor Streaming to launch free OTT platform
| publisher =Sportcal
| url =https://www.sportcal.com/media/pto-teams-up-with-endeavor-streaming-to-launch-free-ott-platform/
| access-date = August 27, 2023
}} There are also features to optimize content for viewers, such as localization of content and bookmarking between devices.
Endeavor Streaming incorporated live shopping into its own platform in 2022,{{Citation
| author =J. Clara Chan
| publication-date =August 3, 2022
| title =Endeavor Streaming to Offer Live Shopping Capabilities to Clients
| newspaper =The Hollywood Reporter
| url =https://www.hollywoodreporter.com/business/digital/endeavor-streaming-to-offer-live-shopping-capabilities-to-clients-1235191819/
| access-date = August 27, 2023
}} and also created a platform for channel customization and distribution,{{Citation
| author =Masha Abarinova
| publication-date =April 22, 2022
| title =Endeavor Streaming and Frequency launch a FAST one-stop shop
| newspaper =Fierce Video
| url =https://www.fiercevideo.com/video/endeavor-streaming-and-frequency-launch-fast-one-stop-shop
| access-date = August 27, 2023
}} streaming on free ad-supported streaming television (FAST) services, such as The Roku Channel and Samsung TV Plus.
=Consulting=
Endeavor Streaming offers services such as business consulting,{{Citation
| author =Euan Cunningham
| publication-date =May 5, 2023
| title =Endeavor Streaming's Santarpia on half-decade of progress
| magazine =Sportcal
| url =https://www.sportcal.com/features/endeavor-streamings-santarpia-on-half-decade-of-progress/
| access-date = August 27, 2023
}} analytics, and predictive modeling{{Citation
| publication-date =February 15, 2023
| title =Endeavor Streaming, NHRA Team Up to Host New Global Service |url=https://dragillustrated.com/endeavor-streaming-nhra-team-up-to-host-new-global-service/
| magazine =Drag Illustrated
| access-date = August 27, 2023
}} in relation to over-the-top (OTT) and direct-to-consumer (DTC) media streaming. Its DTC growth services division consults on scaling and topics such as churn rate, pricing, and marketing. In 2023, Endeavor Streaming published a whitepaper on streaming and market trends in collaboration with SportsPro.March 1, 2023, [https://www.sportspromedia.com/special-reports/from-the-source-endeavor-streaming-x-sportspro-the-future-of-streaming-is-fan-first/?whitepaper_downloads=Endeavor%3A%20The%20future%20of%20streaming%20is%20fan%20first "Endeavor Streaming X SportsPro: The future of streaming is fan first"], SportsPro Media
References
{{reflist|2}}
External links
{{commons category|Endeavor Streaming}}
- {{official website|https://www.endeavorstreaming.com/}}
{{Video digital distribution platforms}}
Category:Mass media companies established in 2004
Category:Mass media companies established in 2019
Category:Technology companies established in 2004
Category:Technology companies established in 2019
Category:2004 establishments in New York City
Category:2019 establishments in New York City
Category:2018 mergers and acquisitions
Category:Mass media companies based in New York City
Category:Online mass media companies of the United States
Category:Companies formerly listed on the Toronto Stock Exchange