Entammede Jimikki Kammal
{{Use dmy dates|date=October 2019}}
{{Infobox song
| name = Entammede Jimikki Kammal
| cover =
| alt =
| caption =
| type = Song
| artist = Vineeth Sreenivasan
Ranjith Unni
| album = Velipadinte Pusthakam
| language = Malayalam
| released = {{start date|df=yes|2017|8|16}}
| recorded = 2017
| studio = {{ubl|Shaanz Eternal Ray|Noise Head Quarters|Freddy's Audio Video Garage}}
| venue =
| genre = Filmi
| length = 3:21
| label = Satyam Audios
| composer = Shaan Rahman
| lyricist = Anil Panachooran
| producer =
| chronology = Shaan Rahman
| prev_title = Meda Meeda Abbayi
| prev_year = 2017
| next_title = Goodalochana
| next_year = 2017
| tracks =
| misc = {{External music video|{{YouTube|FXiaIH49oAU|"Entammede Jimikki Kammal"}}|Type=song}}
}}
Entammede Jimikki Kammal, or simply Jimikki Kammal, is a 2017 song from the soundtrack of the Malayalam film Velipadinte Pusthakam (2017).{{cite news|last1=Vastan|first1=Sri|title=Viral video: Jimikki Kammal is the new Despacito for Tamil Nadu|url=http://indiatoday.intoday.in/story/mohanlal-jimikki-kammal-song-is-the-new-despacito-tn/1/1042859.html|access-date=21 September 2017|publisher=India Today|date=7 September 2017}} The song is composed by Shaan Rahman and sung by Vineeth Sreenivasan and Ranjith Unni.{{cite news|first1=Express |last1=News Service|title=The Jimikki effect: Singer Ranjith Unni on the success|url=https://www.newindianexpress.com/entertainment/malayalam/2017/sep/06/the-jimikki-effect-singer-ranjith-unni-on-the-success-1652984.html|access-date=18 September 2017|publisher=The New Indian Express|date=6 September 2017}} Taken from various folk songs, "Jimikki Kammal" is written by Anil Panachooran. The song became popular and produced several dance covers uploaded by fans on YouTube.{{cite news|last1=News Network|first1=Times|title=Move over Despacito, everyone's tripping on 'Jimikki Kammal'|url=http://economictimes.indiatimes.com/magazines/panache/move-over-despacito-everyones-tripping-on-jimikki-kammal/articleshow/60720174.cms|access-date=21 September 2017|publisher=Economic Times|date=17 September 2017}}{{cite news|last1=Desk|first1=Trends|title=Jimmiki Kammal has become a movement in Kerala: Here is proof |url=http://indianexpress.com/article/trending/viral-videos-trending/jimmiki-kammal-spin-off-videos-on-the-internet-4852531/|access-date=21 September 2017|publisher=The Indian Express|date=17 September 2017}}{{cite news|last1=Suresh|first1=Meera|title=Gaga over Jimikki Kammal|url=https://www.newindianexpress.com/entertainment/malayalam/2017/sep/13/gaga-over-jimikki-kammal-1656232.html|access-date=21 September 2017|publisher=The New Indian Express|date=7 September 2017}}{{cite news|last1=Mohandas|first1=Vandana|title=Catching the Jimikki fever|url=https://www.deccanchronicle.com/entertainment/kollywood/090917/catching-the-jimikki-fever.html|access-date=21 September 2017|publisher=Deccan Chronicle|date=9 September 2017}}
Development
Benny P. Nayarambalam, script writer of Velipadinte Pusthakam, suggested music director Shaan first four lines of the "Jimmikki Kammal" and requested him to compose a similar song. But Benny was reluctant to use the same lines. Later, lyricist Anil Panachooran and Shaan decided to use the same lines and director Lal Jose agreed to it.{{cite news|last1=Jayaram|first1=Deepika|title=Right decisions at the right time perfected Jimmiki Kammal: Shaan Rahman|url=http://timesofindia.indiatimes.com/entertainment/malayalam/movies/news/right-decisions-at-the-right-time-perfected-jimmiki-kammal/articleshow/60719511.cms|access-date=20 September 2017|work=The Times of India|date=17 September 2017}}
Release and reception
The song was released as a promo video for the film on 17 August 2017. Instantly, the song became a hit and several dance video covers appeared in YouTube and Facebook.{{cite news|last1=Offbeat Desk|first1=NDTV|title='Jimikki Kammal' Dance Challenge Is Going Strong. Watch Our Top 5 Picks|url=http://www.ndtv.com/offbeat/jimikki-kammal-dance-challenge-is-going-strong-watch-our-top-5-picks-1751741|access-date=20 September 2017|publisher=NDTV|date=18 September 2017}} And several among these became viral
The most popular dance video was done by a group of teachers and students from Indian School of Commerce, Kochi.{{cite news|last1=Prakash|first1=Asha|title=Jimmikki Kammal dance video proceeds to go to charity|url=http://timesofindia.indiatimes.com/entertainment/malayalam/movies/news/jimmikki-kammal-dance-video-proceeds-to-go-to-charity/articleshow/60711542.cms|access-date=20 September 2017|work=The Times of India|date=17 September 2017}}{{cite news|url=https://www.newindianexpress.com/opinions/2017/sep/17/jimmiki-kammals-and-kangana-ranauts-story-1658373.html|title=Jimmiki Kammals and Kangana Ranaut's story|last1=Chandramouli|first1=Anuja|date=17 September 2017|access-date=20 September 2017|publisher=The New Indian Express|author-link=Anuja Chandramouli}} This dance video and the two lead dancers, Sheril G Kadavan and Anna George rose into fame. Sheril got offers to act in films.{{cite news|last1=Jayaram|first1=Deepika|title=We never expected our dance video to be such a hit|url=http://timesofindia.indiatimes.com/city/kochi/we-never-expected-our-dance-video-to-be-such-a-hit/articleshow/60378411.cms|access-date=20 September 2017|work=The Times of India|date=6 September 2017}}{{cite news|last1=Soman|first1=Deepa|title='Jimmikki Kammal' fame Sheril to be Vijay's heroine?|url=http://timesofindia.indiatimes.com/entertainment/malayalam/movies/news/jimmikki-kammal-fame-sheril-to-be-vijays-heroine/articleshow/60719158.cms|access-date=20 September 2017|work=The Times of India|date=17 September 2017}} Later News Corp bagged the rights to stream this video globally.{{cite news|last1=News Service|first1=Express|title='Jimikki Kammal': News Corp buys global rights to stream viral dance video|url=https://www.newindianexpress.com/entertainment/malayalam/2017/sep/17/jimikki-kammal-news-corp-buys-global-rights-to-stream-viral-dance-video-1658758.html|access-date=21 September 2017|publisher=The New Indian Express|date=18 September 2017}}
A dance cover by Nicole and Sonal from team Naach from Mumbai also became popular. Actor-producer Vijay Babu informed that Sonal and Nichole will do a dance performance in his upcoming production Aadu 2.{{cite news|last1=Network|first1=Times|title=Sonal Devraj to do a Jimmikki Kammal aka Sheril|url=http://timesofindia.indiatimes.com/entertainment/malayalam/movies/news/sonal-devraj-to-do-a-jimmikki-kammal-aka-sheril/articleshow/60497256.cms|access-date=21 September 2017|work=The Times of India|date=13 September 2017}} Another popular video was uploaded by the makers of the film Aadhi. Pranav Mohanlal, Anusree, Aditi Ravi and Linta Jeethu were the dancers in this one.{{cite news|last1=George|first1=Anjana|title=Pranav Mohanlal dances for his dad's song Jimikki Kammal on Onam at Aadhi's location|url=http://timesofindia.indiatimes.com/entertainment/malayalam/movies/news/pranav-mohanlal-dances-for-his-dads-song-jimikki-kamal-on-onam-at-aadhis-location/articleshow/60378284.cms|access-date=21 September 2017|work=The Times of India|date=5 September 2017}}
American actor and television host Jimmy Kimmel tweeted about the song saying that he loved it.{{cite news|last1=Desk|first1=Trends|title=VIRAL VIDEO: Jimmy Kimmel loves Onam song 'Jimikki Kammal'; seen all spin-offs from Kerala yet?|url=http://indianexpress.com/article/trending/viral-videos-trending/jimmy-kimmel-malayalam-jimmiki-kammal-viral-video-song-spin-offs-4835719/|access-date=21 September 2017|publisher=The Indian Express|date=10 September 2017}}
According to Deccan Chronicle, the Song is being included in Kaatrin Mozhi, the Tamil remake of Tumhari Sulu.{{Cite web|url=https://www.firstpost.com/entertainment/jimikki-kammal-viral-malayalam-song-from-mohanlals-velipadinte-pusthakam-to-feature-in-kaatrin-mozhi-4883141.html|title=Jimikki Kammal, viral Malayalam song from Mohanlal's Velipadinte Pusthakam, to feature in Kaatrin Mozhi|date=3 August 2018}}