Enterprise journalism

Enterprise journalism is reporting that is not generated by news or a press release, but rather generated by a reporter or news organization based on developed sources.{{cite web|url=http://www.slate.com/id/2193558/sidebar/2193648/|title=What is "enterprise journalism"|author=slate|access-date=2008-06-14|archive-date=2011-08-16|archive-url=https://web.archive.org/web/20110816095346/http://www.slate.com/id/2193558/sidebar/2193648/|url-status=dead}}Dated 2008: unavailable 6 March 2019. Tied to "shoe-leather" reporting and "beat reporting," enterprise journalism gets the journalist out of the office and away from the traditional news makers. It also enlists some of the traditional traits of good investigative reporting, such as reading documents.{{cite web|url=https://www.cjr.org/politics/enterprise_going_the_extra_mil.php|title=Enterprise: Going the Extra Mile|author=Columbia Journalism Review}}

Enterprise journalism does not involve reporting which is based purely on press releases or news conferences. On the other hand, this kind of reporting involves stories where a reporter unearths a story on his/her own; many people refer to these as ‘scoops.' The enterprise reporting goes beyond simply reporting events; it discovers the forces that shape such events.{{cite web|url= http://journalism.about.com/od/reporting/a/enterprise.htm|title= Developing Stories That Go Beyond Press Releases|author= about.com|access-date= 2011-06-15|archive-date= 2017-01-26|archive-url= https://web.archive.org/web/20170126070559/http://journalism.about.com/od/reporting/a/enterprise.htm|url-status= dead}}