Erbert & Gerbert's

{{Short description|Restaurant franchise in the United States}}

{{Infobox company

| name = Erbert & Gerbert's Sandwich Shop

| logo = Erbert and Gerberts New Logo.jpg

| logo_size = 250px

| type = Private

| slogan =

| foundation = Eau Claire, Wisconsin ({{start date and age|1987}})

| location = Eau Claire, Wisconsin, U.S.

| key_people = Eric Wolfe {{small|(CEO)}}{{cite web | title = Erbert & Gerbert's Sticking to its Story | url = http://www.chainleader.com/article/CA6581157.html?industryid=47554 | publisher = Reed Business Information | access-date=2008-08-22}}

| industry = Restaurants Franchising

| products = Sandwiches
Soups
Other food products

| revenue = $22 million (2007)

| num_employees =

| homepage = [http://www.erbertandgerberts.com/ erbertandgerberts.com]

}}

File:Erbert & Gerbert's Sandwich Shop.JPG

Erbert & Gerbert's Sandwich Shop{{cite press release|publisher=Erbert & Gerbert's Sandwich Shop |date=March 31, 2010 |title=Erbert & Gerbert's Sandwich Shop Reveals NEW Logo |url=http://www.erbertandgerberts.com/downloads/10y0401_EGS_PressRelease_NewLogo.pdf |access-date=April 6, 2010 }}{{dead link|date=December 2016 |bot=InternetArchiveBot |fix-attempted=yes }} is a restaurant franchise specializing in submarine sandwiches. The chain was founded in Eau Claire, Wisconsin in 1987, with the first store opening in 1988.{{cite web|title=Our History |url=http://www.erbertandgerberts.com/history.html |publisher=Erbert & Gerbert's Subs and Clubs |access-date=2007-07-30 |archive-url=https://web.archive.org/web/20070402214252/http://erbertandgerberts.com/history.html |archive-date=2007-04-02 |url-status=dead }} The company has more than 50 locations throughout Arizona, Colorado, Indiana, Iowa, Michigan, Minnesota, Montana, Nebraska, North Dakota, South Dakota, Ohio, Texas and Wisconsin, as well a single location in both North Carolina and Georgia.{{Cite web|title=University of North Carolina - Charlotte {{!}} Erbert & Gerbert's Sandwich Shop|url=https://www.erbertandgerberts.com/locations/university-of-north-carolina-charlotte/|access-date=2020-06-06|website=Erbert and Gerberts|language=en-US}}{{cite web | title = Restaurants | url = http://www.erbertandgerberts.com/locations.html | publisher = Erbert & Gerbert's Subs and Clubs | access-date = 2007-07-30 | url-status = dead | archive-url = https://web.archive.org/web/20070814015103/http://www.erbertandgerberts.com/locations.html | archive-date = 2007-08-14 }} Its headquarters are in Eau Claire, Wisconsin.{{cite web|title=E&G Franchise Systems Inc. |url=http://www.startribune.com/535/story/41837.html |publisher=Star Tribune Company |access-date=2007-07-30 |url-status=dead |archive-url=https://web.archive.org/web/20071013164204/http://www.startribune.com/535/story/41837.html |archive-date=2007-10-13 }} Their shops are often located near college areas.

Overview

Image:Erbert and Gerberts Logo.jpg

Kevin and Beth Schippers opened the first restaurant on Water Street in Eau Claire, Wisconsin in 1988. The store and sandwiches are named after characters in stories Schippers's father used to tell him In 2003, Schippers was awarded Wisconsin's 2003 Emerging Small Business Person from the Small Business Administration.{{cite web|title=President, Kevin Schippers Awarded Emerging Small Business Person |url=http://www.erbertandgerberts.com/TheBuzz.ASP?BuzzKey=1011&Operation=Archive |publisher=Erbert & Gerbert's |access-date=2007-11-06 |archive-url=https://web.archive.org/web/20070624143742/http://www.erbertandgerberts.com/TheBuzz.ASP?BuzzKey=1011&Operation=Archive |archive-date=2007-06-24 |url-status=dead }} Because of Kevin's desire to pursue a career in ministry, in 2003 Schippers sold the franchising company to investors led by primary owner Eric Wolfe. Kevin Schippers continues to own the original Eau Claire location.{{cite web | title = Erbert & Gerbert's creator finds new direction in life | url = http://www.chippewavalleybusinessreport.com/articles/2007/08/28/news-fall06/cvbr07.txt | publisher = Chippewa Valley Business Report | access-date=2007-09-21}}

Erbert & Gerbert's prepare their sandwiches by cutting the bread and taking out the soft white dough part{{cite web|title=The Truth About the Guts |url=http://www.erbertandgerberts.com/pdfs/guts.pdf |publisher=Erbert & Gerbert's Subs and Clubs |access-date=2007-07-30 |archive-url=https://web.archive.org/web/20070928180946/http://www.erbertandgerberts.com/pdfs/guts.pdf |archive-date=2007-09-28 |url-status=dead }} and leaving the fillings on top of the sandwich.

In 2009, Erbert & Gerbert's was awarded a Gold Effie Award for their advertising campaign, designed by Colle+McVoy.{{cite web |title=Effie Awards : Winners Showcase : 2009 : A Sub Chain Facing An Uphill Battle |url=http://www.effie.org/winners/showcase/2009/3415 |publisher=Effie Worldwide, Inc. |access-date=2009-06-09 |url-status=dead |archive-url=https://web.archive.org/web/20100117092756/http://www.effie.org/winners/showcase/2009/3415 |archive-date=2010-01-17 }}

To celebrate the 20 year anniversary of Erbert & Gerbert's, a commercial was created allegedly using the world's largest Air Vortex Cannon.{{cite web| title = Erbert & Gerbert's Candle Cannon | url = https://www.youtube.com/watch?v=ayaiArVkpA4 | publisher = Erbert & Gerbert's | access-date=2008-03-23}}

Products

Erbert and Gerbert's main menu items are submarine sandwiches, and there are 16 sandwiches on the menu. Sandwiches take names such as Halley's Comet and Comet Morehouse, as well as made up names such as Girf and Narmer.{{cite web|title=Nutritional Info |url=http://www.erbertandgerberts.com/nutritionalinfo.html |publisher=Erbert & Gerbert's Subs and Clubs |access-date=2007-09-21 |archive-url=https://web.archive.org/web/20070911211641/http://www.erbertandgerberts.com/nutritionalinfo.html |archive-date=2007-09-11 |url-status=dead }}{{cite web|title=Menus |url=http://www.erbertandgerberts.com/Menu.ASP?RestaurantKey=1021 |publisher=Erbert & Gerbert's Subs and Clubs |access-date=2007-09-21 |archive-url=https://web.archive.org/web/20070814014333/http://www.erbertandgerberts.com/Menu.ASP?RestaurantKey=1021 |archive-date=2007-08-14 |url-status=dead }} The Erbert and Gerbert's franchise also has gluten-free products.{{cite web|title=USA Today: E&G promotes Gluten-Free|url=http://www.erbertandgerberts.com/blog/post/usa-today-eg-promotes-gluten-free|work=Erbert and Gerbert's news page|publisher=Erbert and Gerbert's|access-date=14 March 2013|archive-date=26 April 2013|archive-url=https://web.archive.org/web/20130426102148/http://www.erbertandgerberts.com/blog/post/usa-today-eg-promotes-gluten-free|url-status=dead}}{{cite web|title=Udis Gluten Free Homepage|url=http://udisglutenfree.com|work=Udis Gluten Free Foods|access-date=14 March 2013}}{{cite news|last=Hom|first=Kelly|title=Franchise Companies Promote Health For the New Year|url=http://erbertandgerberts.com/images/events/13y0109_USAtoday_GlutenFree_article_800x962.png|access-date=14 March 2013|newspaper=USA Today|date=9 January 2013}}

See also

References

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