Euthymol

{{Short description|Brand of fluoride-free toothpaste}}

Image:Euthymol.png

Euthymol is a brand of antiseptic, fluoride-free{{Cite web |url=https://www.sps.nhs.uk/articles/what-are-the-excipients-in-toothpastes/ |title=What are the excipients in toothpastes? |website=SPS - Specialist Pharmacy Service |language=en-GB |access-date=2020-02-16 |archive-date=2020-02-16 |archive-url=https://web.archive.org/web/20200216102334/https://www.sps.nhs.uk/articles/what-are-the-excipients-in-toothpastes/ |url-status=dead }} toothpaste distributed by LG H&H UK that is characterised by its bright pink colour and medicinal taste. It is also notable for its packaging, which is old fashioned, having merely a pattern and the product name.

The supply of Euthymol toothpaste was temporarily interrupted in mid-2013 while the product was reformulated due to changes in the European Cosmetics Regulation.{{Cite news |last=Hawkes |first=Steve |url=https://www.telegraph.co.uk/news/health/news/10466374/Disappearance-of-famous-pink-toothpaste-sparks-black-market-rush-on-the-internet.html |title=Disappearance of famous pink toothpaste sparks black market rush on the internet |date=2013-11-22 |access-date=2020-02-16 |language=en-GB |issn=0307-1235}} The new formulation of Euthymol was released to supply chains in January 2014 and was available in stores in February 2014.

The name Euthymol is a portmanteau of the words eucalyptus and thymol, which were the active ingredients of the original formulation. This was marketed by Parke, Davis & Co. as far back as 1896,{{Cite web |url=http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4807:hv7k1n.2.1 |title=Trademark Electronic Search System (TESS) |website=tmsearch.uspto.gov |access-date=2020-02-16 |archive-url=https://web.archive.org/web/20200216120614/http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4807:hv7k1n.2.1 |archive-date=2020-02-16}} {{better source|date=March 2023}} and as well as toothpaste it was sold as a variety of antiseptic powders and creams, which contained thymol, oil of wintergreen, menthol, eucalyptus oil, boric acid and indigo,{{Cite book |last=Parke, Davis & Company |url=https://archive.org/details/physiciansmanua00parkgoog/page/n210 |title=Physician's Manual of Therapeutics |date=1900 |publisher=Parke, Davis & Co |pages=227}} though modern formulations only contain the first three of those ingredients (amongst other things).