Everest Spices
{{short description|Indian Food & products company}}
{{Use dmy dates|date=October 2018}}
{{Use Indian English|date=October 2018}}
{{Infobox company
| name = Everest Food Products Pvt Ltd
| logo = Logo of Everest spices.png
| type =
| founded = 1967
| founder = Vadilal Shah
| location = Mumbai, Maharashtra, India
| key_people =
| industry = Food
| products = Spices
| revenue = {{up}}{{INRConvert|2601|c}} (2022) {{Cite news|url=https://m.economictimes.com/industry/cons-products/fmcg/six-companies-add-1-billion-of-masala-to-topline-in-fy22/articleshow/97016310.cms|title=Masala Companies add $1 billion in their topline|newspaper=The Economic Times |date=16 January 2023 |last1=Malviya |first1=Sagar }}
| operating_income =
| net_income =
| num_employees =
| parent =
| subsid =
| homepage = {{URL|www.everestfoods.com}}
| footnotes =
}}
Everest Food Products Pvt Ltd (Everest Spices) is an Indian manufacturer, distributor and exporter of ground spices and spice mixtures under the brand name Everest.{{cite web|url=https://library.superbrands.com/online-ebook-html5/India%20Volume%201/index.html#page=62 |title=Everest-Superbrand 2003 - 2005 |publisher=Superbrands.com |date=2010-03-05 |access-date=2021-01-19}}
Everest has been accorded the Superbrands status Eight times: in 2003, 2006, 2009, 2012, 2015, 2017, 2019 & 2021. It also won FMCG Consumer Reaction Award.{{cite web | url=https://www.everestfoods.com/everest-overview/ | title=India's No.1 Spice Brand- Everest Overview }} Everest began advertising aggressively on television in 2003, and by 2005, it had 30% share of the branded pure spices market in India.{{cite news |url=http://articles.economictimes.indiatimes.com/2005-08-30/news/27511183_1_chilli-powder-brands-5per-cent |archive-url=https://archive.today/20130103162255/http://articles.economictimes.indiatimes.com/2005-08-30/news/27511183_1_chilli-powder-brands-5per-cent |url-status=dead |archive-date=3 January 2013 |title=Mirch Masala: Cos spice up ad spends to stay in the hunt |date=30 August 2005 |author=Nidhi Nath Srinivas |newspaper=The Economic Times |access-date=2 July 2012}} According to the 2007 study, Everest was India's largest spices brand based in Mumbai.{{Cite web |title=Superbrands 2nd edition |url=http://www.superbrandsindia.com/images/brand_pdf/consumer_2nd_edition_2007/EVEREST.pdf |url-status=usurped |archive-url=https://web.archive.org/web/20110716164218/http://www.superbrandsindia.com/images/brand_pdf/consumer_2nd_edition_2007/EVEREST.pdf |archive-date=2011-07-16 |website=superbrandsindia.com}} More than two crore (20 million) households used Everest spices regularly. The brand was stocked by four Lakh (4,00,000) outlets in more than 1,000 towns across India. More than 370 crore (3.705 billion) packs of Everest product were sold each year. There were more than 42 blends under the Everest brand name.{{Cite web |title=Superbrands 3rd edition |url=http://www.superbrandsindia.com/images/brand_pdf/consumer_3rd_edition/Everest.pdf |url-status=usurped |archive-url=https://web.archive.org/web/20110716164331/http://www.superbrandsindia.com/images/brand_pdf/consumer_3rd_edition/Everest.pdf |archive-date=2011-07-16 |website=superbrandsindia.com}}
Everest Spices competes with MDH, which has 12% market share.{{Citation needed|reason=considered best by whom?|date=July 2020}}
Controversies
In May 2024, New Zealand's food safety regulator said it was investigating contamination in spice products of Indian brands Everest and MDH.{{Cite web |last=Sadam |first=Rishika |date=May 15, 2024 |title=New Zealand looking into Indian spice brands over contamination |url=https://www.reuters.com/world/india/new-zealand-looking-into-indian-spice-brands-over-contamination-2024-05-15/ |website=Reuters}} Its products were recalled by regulators in Hong Kong and Singapore for containing ethylene oxide.{{cite web |author1=Sayantan Bera |author2=Suneera Tandon |title=In a pickle: Why it's time for Fssai to wake up and crack the whip |url=https://www.livemint.com/industry/in-a-pickle-why-it-s-time-for-fssai-to-wake-up-and-crack-the-whip-11716106921958.html |publisher=Mint |access-date=22 May 2024 |date=19 May 2024}}{{subscription required}}
References
{{reflist}}
External links
- [http://www.everestspices.com Website]
{{Commercial herbs & spices}}
Category:Food and drink companies based in Mumbai
Category:Agriculture companies established in 1981
Category:Food and drink companies established in 1981