ExerciseTV

{{Infobox dot-com company

| name = ExerciseTV

| owner = Comcast
Time Warner Cable
New Balance
Jake Steinfeld

| logo = ExerciseTV logo.svg

| logo_size = 250px

| company_type = Joint venture

| foundation = {{start date and age|January 2006}}

| key_people = Chris Mansolillo
Jake Steinfeld

| num_employees = 8 (2009)

| industry = Video on demand

| homepage =

}}

ExerciseTV was an American video-on-demand (VOD) service available to digital cable customers.{{cite news|title=Coke to sponsor ExerciseTV |url=http://www.bizjournals.com/atlanta/stories/2007/12/24/daily10.html |work=Atlanta Business Journal |publisher=American City Business Journals |date=2007-12-28 |accessdate=2009-04-17 |archiveurl=https://web.archive.org/web/20110526160322/http://www.bizjournals.com/atlanta/stories/2007/12/24/daily10.html |archivedate=2011-05-26 |url-status=dead }}{{cite news|first=Anjali |last=Athavaley |title=Lean Times Bring Workouts Home |url=https://www.wsj.com/articles/SB123984558896723563 |work=The Wall Street Journal |publisher=Dow Jones & Company |date=2009-04-16 |accessdate=2009-04-17 |archiveurl=https://web.archive.org/web/20111104002340/http://online.wsj.com/article/SB123984558896723563.html |archivedate=2011-11-04 |url-status=dead }}{{cite news|title=Comcast's ABQ customers workin' out to ExerciseTV |url=http://www.bizjournals.com/albuquerque/stories/2008/02/25/daily26.html?Ia7HR4TvBI6uygSh1Ln7CA |work=New Mexico Business Weekly |publisher=American City Business Journals |date=2008-02-28 |accessdate=2009-04-17 |archiveurl=https://web.archive.org/web/20110526160339/http://www.bizjournals.com/albuquerque/stories/2008/02/25/daily26.html?Ia7HR4TvBI6uygSh1Ln7CA |archivedate=2011-05-26 |url-status=dead }} The network received around eight million views every month.

ExerciseTV workouts ranged from cardio and abs to yoga, pilates and personal training.{{cite news |first=Anne E |last=Stein |title=The ups and downs of ExerciseTV |url=https://pqasb.pqarchiver.com/chicagotribune/access/1190479711.html?dids=1190479711:1190479711&FMT=ABS&FMTS=ABS:FT&date=Jan+07%2C+2007&author=Anne+E+Stein%2C+Special+to+the+Tribune&pub=Chicago+Tribune&desc=The+ups+and+downs+of+ExerciseTV&pqatl=google |archive-url=https://web.archive.org/web/20121020043205/http://pqasb.pqarchiver.com/chicagotribune/access/1190479711.html?dids=1190479711:1190479711&FMT=ABS&FMTS=ABS:FT&date=Jan+07,+2007&author=Anne+E+Stein,+Special+to+the+Tribune&pub=Chicago+Tribune&desc=The+ups+and+downs+of+ExerciseTV&pqatl=google |url-status=dead |archive-date=October 20, 2012 |work=Chicago Tribune |publisher=Tribune Company |date=2007-01-07 |accessdate=2009-04-17 }}

History

ExerciseTV was launched in January 2006 by Jake Steinfeld and was a joint venture between him, Comcast, Time Warner Cable, and New Balance.{{cite news|title=Comcast, Time Warner Launch ExerciseTV |url=https://www.latimes.com/archives/la-xpm-2006-jan-19-fi-briefs19.3-story.html |work=Los Angeles Times |agency=Associated Press |date=2006-01-19 |access-date=2009-04-17 |archive-url=https://web.archive.org/web/20150220110552/http://articles.latimes.com/2006/jan/19/business/fi-briefs19.3 |archive-date=2015-02-20 |url-status=live }}{{cite news |author=Hill, Miriam |title=A New Balance for ads, programs: Commercials are interlaced with Comcast's new exercise channel |url=http://docs.newsbank.com/s/InfoWeb/aggdocs/AWNB/10F3C4D5542FD0F0/0D0CB57AB53DF815 |work=The Philadelphia Inquirer |publisher=Philadelphia Media Holdings LLC |date=2006-01-18 |accessdate=2009-04-17 |archiveurl=https://archive.today/20240525135406/https://www.webcitation.org/62jXyXXk5?url=http://iw.newsbank.com/iw-search/we/InfoWeb%3Fp_action=doc&p_theme=aggdocs&p_topdoc=1&p_docnum=1&p_sort=YMD_date:D&p_product=AWNB&p_docid=10F3C4D5542FD0F0&p_text_direct-0=document_id%3D(%2010F3C4D5542FD0F0%20)&p_nbid=N68L58NNMTMxOTY3MTAwMC41ODMxMDY6MTo5OjEyOC |archivedate=2024-05-25 |url-status=dead }}{{cite news|first=David |last=Lieberman |title=VOD offers new way to work out |url=https://www.usatoday.com/tech/news/2006-01-17-comcast-vod-exercise_x.htm |work=USA Today |publisher=Gannett Company |date=2006-01-17 |accessdate=2009-04-17 |archiveurl=https://web.archive.org/web/20080726073134/http://www.usatoday.com/tech/news/2006-01-17-comcast-vod-exercise_x.htm |archivedate=2008-07-26 |url-status=dead }} The service was managed by Comcast, with New Balance and Time Warner Cable acting as additional equity partners. It was available in the United States via the digital cable services of Comcast, Time Warner Cable, Cox Communications and Bresnan Communications.

ExerciseTV shut down on December 31, 2011.

References

Category:Comcast

Category:Internet properties established in 2006

Category:Internet properties disestablished in 2011

Category:Former joint ventures

Category:Defunct video on demand services

Category:English-language television stations in the United States

Category:2006 establishments in the United States

Category:2011 disestablishments in the United States