Expresso FM
{{Infobox radio station
| name = Expresso FM
| logo =
| country = BR
| branding =
| frequency = {{Frequency|104.3|MHz}}
| repeater =
| founded = {{Start date|2010|3}}
| format = {{hlist|Music|Sports}}
| language = Portuguese
| erp = 7.1 kW
| class = A1
| licensing_authority = ANATEL
| anatel_id = 57dbac15326d6
| coordinates =
| callsign = ZYS 805
| former_callsigns =
| former_names = Expresso SomZoom Sat
| owner = Sistema Liberdade de Comunicação Ltda.
| operator = Sistema Ceará Agora de Comunicação
| sister_stations = Mix FM Fortaleza
| webcast =
| website = {{URL|https://cearaagora.com.br/expresso-fm/}}
}}
Expresso FM (ZYS 805) is a Brazilian radio station based in Fortaleza, Ceará, and licensed to Guaiúba. It is part of the pool of enterprises named Sistema Ceará Agora de Comunicação. The station is a music radio station with a regional format, combining sports programming and a daily newscast.{{Cite journal |vauthors=Pinheiro A, Lima N, Marques, P|year=2010|title=Panorama do Rádio em Fortaleza|journal=Intercom – Sociedade Brasileira de Estudos Interdisciplinares da Comunicação|pages=1–15|location=Fortaleza, Ceará|issn= |pmid= |doi= |bibcode= |oclc= |id= |url=http://www.intercom.org.br/papers/nacionais/2010/resumos/R5-0130-1.pdf|language=Portuguese|access-date=July 30, 2016}}
History
Expresso FM appeared on the Fortaleza dial on March 8, 2010, on an experimental basis on 90.7 MHz, a frequency licensed to Maracanaú,{{cite web|url=http://tudoradio.com/noticias/ver/3525-mais-mudancas-no-ceara-somzoom-sat-troca-de-frequencia-em-fortaleza|title=Mais mudanças no Ceará: SomZoom Sat troca de frequência em Fortaleza|access-date=January 1, 2017|author=Starck, Daniel|date=March 26, 2010|publisher=Tudo Rádio|language=pt-br}} replacing Rede SomZoom Sat, which had been broadcasting on this dial since 2007.{{sfn|Canalito|Leme|2007|p=117}} Betting on the popular segment and hiring important communicators, the station was officially launched at the end of the year.{{cite web|url=https://tudoradio.com/noticias/ver/4742-exclusivo-beach-park-estreia-em-fortaleza|title=Exclusivo: Beach Park estréia em Fortaleza|access-date=January 1, 2017|author=Starck, Daniel|date=December 13, 2010|publisher=Tudo Rádio|language=pt-br}} Expresso FM was a project initially founded and supported by the Sindicato das Empresas de Ônibus do Estado do Ceará (Sindiônibus) with a focus on the capital's bus lines, mixing popular programming with journalism.{{cite web|url=http://www.sindionibus.com.br/site/expresso-fm-907-lanca-programa-jornalistico/|archive-url=https://web.archive.org/web/20170103002332/http://www.sindionibus.com.br/site/expresso-fm-907-lanca-programa-jornalistico/|title=Expresso FM 90,7 lança programa jornalístico|access-date=January 1, 2017|author=Carvalho, Sávio|date=August 26, 2013|archive-date=January 3, 2017|publisher=Sindiônibus|language=pt-br|url-status=dead}}{{cite web|url=http://www.sindionibus.com.br/site/sindionibus-faz-acao-no-dia-do-profissional-do-transporte/|archive-url=https://web.archive.org/web/20170103002336/http://www.sindionibus.com.br/site/sindionibus-faz-acao-no-dia-do-profissional-do-transporte/|title=Sindiônibus faz ação no Dia do Profissional do Transporte|access-date=January 1, 2017|author=De Paula, Juliana|date=July 25, 2013|archive-date=January 3, 2017|publisher=Sindiônibus|language=pt-br|url-status=dead}}
In February 2014, the entity that owns 90.7 MHz entered into a partnership with Rede Vida Sat, a religious network based in São Paulo, to launch an affiliate on the frequency in place of Expresso FM.{{cite web|url=http://tudoradio.com/noticias/ver/10619-exclusivo-vida-fm-estreia-sabado-em-fortaleza|title=Exclusivo: Vida FM estreia sábado em Fortaleza|access-date=January 1, 2017|author=Massaro, Carlos|date=February 26, 2014|publisher=Tudo Rádio|language=pt-br}} Initially scheduled for March 1, the premiere was postponed until April, giving Expresso FM time to set up its broadcast on another frequency.{{cite web|url=http://tudoradio.com/noticias/ver/10645-exclusivo-estreia-da-vida-fm-em-fortaleza-e-adiada-para-abril|title=Exclusivo: Estreia da Vida FM em Fortaleza é adiada para abril|access-date=January 1, 2017|author=Massaro, Carlos|date=March 3, 2014|publisher=Tudo Rádio|language=pt-br}} The station entered into a partnership with Rede SomZoom Sat, which had been broadcasting since 2013 on 104.3 MHz, a station licensed to Guaiúba. Beginning on March 31, 2014, the partnership between the two resulted in the creation of Expresso SomZoom Sat, a fusion of the two stations' programming.{{cite web|url=http://tudoradio.com/noticias/ver/10767-expresso-fm-muda-de-frequencia-para-dar-lugar-a-feliz-fm-em-fortaleza|title=Expresso FM muda de frequência para dar lugar à Feliz FM em Fortaleza|access-date=January 1, 2017|author=Massaro, Carlos|date=March 27, 2014|publisher=Tudo Rádio|language=pt-br}} The affiliate of the Feliz FM network - Rede Vida Sat's new name - was launched on 90.7 MHz on April 6.{{cite web|url=https://tudoradio.com/noticias/ver/10824-feliz-fm-ja-esta-no-ar-em-fortaleza-apos-mudancas-tecnicas|title=Feliz FM já está no ar em Fortaleza após mudanças técnicas|access-date=January 1, 2017|author=Massaro, Carlos|date=April 7, 2014|publisher=Tudo Rádio|language=pt-br}} In the same year, the station estimated that its average audience with the partnership was 270,000 listeners per minute on Fortaleza's public transport alone.{{Cite journal |vauthors=Lima M, Lopes J|year=2015|title=Rede Somzoom Sat: Uma Atualização da Mídia Regional (2005-2015)|journal=Intercom – Sociedade Brasileira de Estudos Interdisciplinares da Comunicação|pages=1–15|location=Rio de Janeiro|issn= |pmid= |doi= |bibcode= |oclc= |id= |url=http://portalintercom.org.br/anais/nacional2015/resumos/R10-1344-1.pdf|language=pt-br|access-date=January 1, 2017}}
Expresso SomZoom Sat operated until December 31, 2016, when the partnership with SomZoom Sat was terminated and on January 1, 2017, it became an independent broadcaster again. The official re-launch of Expresso FM programming took place on January 2.{{cite web|url=http://tudoradio.com/noticias/ver/16675-expresso-fm-assume-programacao-propria-em-fortaleza|title=Expresso FM assume programação própria em Fortaleza|access-date=January 3, 2017|author=Massaro, Carlos|date=April 2, 2014|publisher=Tudo Rádio|language=pt-br}} The station kept programs from the old Expresso SomZoom Sat, such as Expresso da Manhã (present since the radio station's debut), Expresso em Pauta and Alto Astral, and announced the hiring of broadcaster Rasga Baleia, the team from the program Canal do Vovô (both from radio 91 FM, the latter was named Equipe Bola na Rede),{{cite web|url=http://www.esporteemidia.com/2017/01/canal-do-vovo-estreia-na-proxima.html|archive-url=https://web.archive.org/web/20170109184755/http://www.esporteemidia.com/2017/01/canal-do-vovo-estreia-na-proxima.html|title='Canal do Vovô' estreia na próxima segunda-feira na Expresso FM de Fortaleza|access-date=January 9, 2017|date=January 5, 2017|archive-date=January 9, 2017|publisher=Esporteemidia.com|language=pt|url-status=dead}} and announced its sports team, led by Bosco Farias (from Rádio Verdes Mares), as well as keeping communicators such as Lobão, Fran Silveira and Karine Mitre. The sports team officially debuted on January 9, 2017.{{cite web|url=http://www.esporteemidia.com/2017/01/bosco-farias-estreia-equipe-esportiva.html|archive-url=https://web.archive.org/web/20170109185127/http://www.esporteemidia.com/2017/01/bosco-farias-estreia-equipe-esportiva.html|title=Bosco Farias estreia equipe esportiva na Expresso FM de Fortaleza; veja composição|access-date=January 9, 2017|date=January 3, 2017|archive-date=January 9, 2017|publisher=Esporteemidia.com|language=pt|url-status=dead}} Also from 91 FM, broadcaster Camila Carla made her debut on the station on January 23.
In December 2017, Expresso FM signed an agreement with TV da Gente for the "A Expresso é da Gente" project, aimed at promoting the station's new programming, which also began rebroadcasting Expresso FM programs.{{cite web|url=http://allissonmarques.blogspot.com/2017/12/entrevista-exclusiva-netinho-de-paula.html|archive-url=http://web.archive.org/web/20171216201125/https://allissonmarques.blogspot.com/2017/12/entrevista-exclusiva-netinho-de-paula.html|title=Entrevista Exclusiva: Netinho de Paula revela detalhes da TV da Gente, nova TV aberta de Fortaleza|author=Marques, Allisson|publisher=Blog do Allisson Marques|date=December 15, 2017|access-date=October 5, 2018|archive-date=December 16, 2017|url-status=dead}} The partnership began with the definitive installation of TV da Gente in Fortaleza, which opened on January 1, 2019. The agreement lasted until the beginning of the COVID-19 pandemic, when programming was initially suspended for safety reasons and was never resumed.
In January 2023, Expresso FM ended its management partnership with Sindiônibus and began restructuring its team and voice-over professionals, including moving its headquarters from the union building to the headquarters of Sistema Ceará Agora de Comunicação (which owns the frequency and is responsible for managing the project) in the Aldeota neighborhood. In October 2024, Expresso FM hired sports narrator Gomes Farias (Bosco Farias' uncle) from Jovem Pan News Fortaleza to lead the Apaixonados por Futebol team and present a daily sports program.{{cite web|url=https://cearaagora.com.br/gomes-farias-sobe-os-degraus-do-sucesso-e-agora-e-da-expresso-maior-locutor-esportivo-do-ceara-esta-na-fm-104-3/|title=Gomes Farias sobe os degraus do sucesso e, agora, é da Expresso; maior locutor esportivo do Ceará está na FM 104.3|access-date=March 4, 2025|date=October 12, 2024|publisher=Ceará Agora|language=pt-br}} In December 2024, the conglomerate launched Expresso FM Sobral to replace the Mix FM affiliate in the municipality.{{cite web|url=https://cearaagora.com.br/https-cearaagora-com-br-radio-fm-91-3-em-sobral-encerra-parceria-com-rede-mix-volta-as-origens-com-programacao-local-futebol-jornalismo-e-muitos-premios/|title=Rádio FM 91.3, em Sobral, encerra parceria com Rede Mix, volta às origens com programação local, futebol, jornalismo e muitos prêmios|access-date=March 4, 2025|date=December 2, 2024|publisher=Ceará Agora|language=pt-br}}
References
{{Reflist}}
Bibliography
External links
- [https://cearaagora.com.br/expresso-fm/ Official website]
{{Fortaleza Radio}}
Category:Radio stations in Brazil
Category:Mass media in Fortaleza