Fairfield by Marriott
{{Short description|Economy hotel chain run by Marriott International}}
{{Infobox company
| name = Fairfield by Marriott
| logo =
| logo_caption = Logo used from 2019
| logo_upright = 1
| logo_alt = Serif aquamarine text "Fairfield®", with all-uppercase sans-serif black "BY MARRIOTT" on the bottom-right.
| type =
| industry = {{wikidata|property|P452}}
| predecessor =
| founded = {{wikidata|property|P571}}
| founder =
| defunct =
| fate =
| successor =
| hq_location_city =
| hq_location_country =
| num_locations = {{formatnum:1169}}
| num_locations_year = {{date|2021-06-30}}
| area_served = Worldwide
| key_people =
| products =
| owner =
| num_employees =
| num_employees_year =
| parent = {{wikidata|property|P749}}
| website = {{wikidata|property|P856}}
}}
Fairfield by Marriott is a franchised economy to midscale hotel brand of Marriott International. The properties target guests willing to accept fewer amenities for lower prices. Cost-saving measures included standardized building architecture and bedding, and the absence of a full-service restaurant, but a complimentary hot breakfast.{{cite web|title=Eat Well|url=http://fairfield.marriott.com/features.php|website=Fairfield Inn & Suites|publisher=Marriott International, Inc.|access-date=18 January 2017}}
As of June 30, 2021, the brand had 1,169 hotels with 114,986 rooms with an additional 387 hotels with 47,476 rooms in the pipeline.{{Cite web | title=Fairfield by Marriott | url=https://hotel-development.marriott.com/brands/fairfield-inn-suites/ | publisher=Marriott International}} Amenities at most properties include a pool, whirlpool, health club, same-day dry cleaning, vending machines, free Wi-Fi, an ergonomic desk and chair, a complimentary hot breakfast, and in-room television.{{cite web |url=https://fairfield.marriott.com/ | title=Fairfield Inn & Suites |publisher=Marriott International}} The brand was named Fairfield Inn & Suites between 1987{{ndash}}2019.
Overview
Marriott International developed the concept for Fairfield Inn in the late 1980s to compete with other economy limited-service (ELS) hotel chains (below $45 a night) like Days Inn, Hampton Inn, and Red Roof Inn. The first location opened in October 1987 in Atlanta, Georgia.{{Cite news | url=https://www.deseret.com/1989/9/21/18824792/marriott-corp-to-franchise-its-fairfield-inns | title=MARRIOTT CORP. TO FRANCHISE ITS FAIRFIELD INNS | work=Deseret News | date=September 21, 1989}}{{Cite news | url=https://www.southcoasttoday.com/article/20091112/PUB04/911120438 | title=Fairfield Inn Marriott celebrates 22 years | work=The Standard-Times | date=November 12, 2009}} Management implemented scorecard terminals to allow guests to rate the hotels as either 'excellent', 'average', or 'poor'. Marriott was then able to track important metrics and provide superior customer service. Additionally, employee selection emphasized the appointment of friendly and positive staff, which also reduced turnover. This was achieved by providing higher wages than competitors (at the time being in the top 25% of wages within the lodging industry).{{Cite web | url=https://store.hbr.org/product/fairfield-inn-a/689092?sku=689092-PDF-ENG | title=Fairfield Inn (A) | first=Kenneth | last=Ray | publisher=Harvard Business Review | date=June 30, 1989}}
The brand formerly included properties dubbed "Fairfield Suites"; however, in 1998, those properties became the separate SpringHill Suites chain within the Marriott corporation. Many properties feature both suites and rooms, and these were called "Fairfield Inn & Suites."[http://investing.businessweek.com/research/stocks/people/person.asp?personId=52282553&ticker=MAR:US&previousCapId=30724914&previousTitle=International%20Franchise%20Association Liam Brown executive background]{{dead link|date=April 2023|bot=medic}}{{cbignore|bot=medic}} The chain has generally moved away from outside-opening doors in its more recent constructions, preferring traditional interior halls.
In 2004, brand head Liam Brown wanted the brand to move from the budget tier of hotels into the moderate tier by renovating newer locations and closing aging ones. The brand introduced coffee in the hotel rooms, express check-out, and newspaper delivery.{{cite press release | url=https://www.hospitalitynet.org/news/4021149.html | title=Marriott International Announces New Initiatives For Fairfield Inn And Fairfield Inn & Suites | date=5 November 2004}}{{cite journal|last1=Gunter|first1=Heather|title=Suites extension fuels Fairfield Inn brand's growth engine.|journal=Hotel & Motel Management|date=18 Sep 2006|volume=221|issue=16|pages=4–62}}
In 2013, the brand expanded to Asia.{{Cite news | url=https://www.hotelbusiness.com/marriott-introduces-fairfield-brand-to-asia/ | title=Marriott Introduces Fairfield Brand to Asia | work=Hotel Business | date=October 10, 2013}} In 2019, the Fairfield Inn & Suites Denver Tech Center opened, the 1000th Fairfield property worldwide.{{Cite press release | url=https://www.prnewswire.com/news-releases/fairfield-by-marriott-opens-its-1-000th-property-worldwide-with-newest-location-in-denver-the-mile-high-city-300838130.html | title=Fairfield By Marriott® Opens Its 1,000TH Property Worldwide With Newest Location In Denver, "The Mile High City" | publisher=PR Newswire | date=April 25, 2019}} In August 2020, the brand expanded to Peru.{{Cite news | url=https://news.marriott.com/news/2020/08/17/marriott-international-announces-opening-of-first-fairfield-inn-by-marriott-in-peru | title=Marriott International Announces Opening of First Fairfield by Marriott in Peru | work=Marriott International | date=August 17, 2020}} In April 2021, Marriott tested a contactless vending machine at Fairfield Inns.{{Cite news | url=https://www.vendingmarketwatch.com/equipment/vending-machines/news/21217331/marriott-begins-deploying-new-vending-machine-concept-at-fairfield-inns | title=Marriott begins deploying new vending machine concept at Fairfield Inns | work=Vending Market Watch | date=April 6, 2021}} In June 2021, the first brand location in Europe opened.{{Cite news | url=https://www.hotelnewsresource.com/article116212.html | title=Marriott International Launches Fairfield by Marriott in Europe | work=Hotel News Resource | date=June 22, 2021}}
Concept
The brand name comes from the Fairfield Farm in Hume, Virginia, which J. Willard Marriott purchased as a family retreat. Originally owned by the King of England, the farm reminded Marriott of the western ranches of his childhood. After being refurbished in 1997, Fairfield Farm opened as Marriott's only bed and breakfast, The Inn at Fairfield Farm.{{cite web|title=Hotel History|url=http://fairfield.marriott.com/about.php|website=Fairfield Inn & Suites|publisher=Marriott International, Inc.|access-date=18 January 2017|archive-date=3 November 2017|archive-url=https://web.archive.org/web/20171103125922/http://fairfield.marriott.com/about.php|url-status=dead}}
Accommodations
=Historical=
=From 2015=
References
{{reflist}}
External links
- {{official website}}
{{Marriott international}}
{{Hotel chains}}
Category:Marriott International brands