Fairy (brand)

In the United Kingdom and Ireland, Fairy is also a longstanding brand of non-biological laundry detergent, the original soap-based variant being known as Fairy Snow.{{cite web|url=https://www.youtube.com/watch?v=qIKEvxXgdbU |archive-url=https://ghostarchive.org/varchive/youtube/20211213/qIKEvxXgdbU |archive-date=2021-12-13 |url-status=live|title=1960s Fairy Snow Advert - Bank Manager |publisher=YouTube |date=3 April 2009 |access-date=25 January 2012}}{{cbignore}} Fairy Non-Bio has added fabric-conditioner to its product range. Like Fairy dish detergents, its traditional trademark is a walking baby.

Fairy was also a brand of soap in those countries, characteristically green in colour and available both in the form of larger rectangular 155g blocks for laundry and other household purposes {{cite web|url=https://www.youtube.com/watch?v=EZc-o8UOyas&feature=endscreen&NR=1 |archive-url=https://ghostarchive.org/varchive/youtube/20211213/EZc-o8UOyas |archive-date=2021-12-13 |url-status=live|title=1974 - Fairy Bar Soap |publisher=YouTube |date=28 August 2011 |access-date=25 January 2012}}{{cbignore}} and in the smaller rounded 125g size as toilet soap,{{cite web|url=http://dreft.co.uk/products/products/fairyToiletSoap.html |title=P&G UK and Ireland - Fairy Toilet Soap |publisher=Dreft.co.uk |access-date=25 January 2012}} where it used the same "walking baby" trademark as the laundry powder and was marketed as a pure, mild product.{{cite web|url=http://www.tellyads.com/show_movie_vintage.php?filename=VA0092 |title=Fairy 'Toilet Soap - 99.4% Pure' TV ad - 45 sec advert |publisher=Tellyads.com |date=26 September 2007 |access-date=25 January 2012}} It was suddenly discontinued by the manufacturers in about 2009 to the disapproval of its faithful customer base.{{citation needed|date=December 2014}}

The Fairy brand has expanded further from the soap-based products, and is now also used on automatic dishwashing products, the latest being Fairy Active Bursts. These are pouches of powder and specially formulated washing-up liquid, specifically designed for domestic dishwashers. Other variants have included a power spray for cleaning pots and pans, and a foam/mousse.{{Citation needed|date=September 2023}}

Image:Diskflaskor.JPG

• In Egypt, Fairy competes with Henkel's Pril, and takes second place to Pril in market share. It is notable for its aggressive advertising campaign featuring actresses from Egyptian television soap operas emphasizing its strength (which it claims is four times higher than Pril).{{Citation needed|date=September 2023}}
• Fairy is also sold in Germany: in 2000 it was briefly renamed Dawn (the brand used in the North American market), but, after sharply declining sales due to an unfamiliar brand, the Fairy name was revived in 2002.{{Citation needed|date=September 2023}}
• In Sweden and Norway, P&G premium dishwashing products are branded as Yes, as seen on the adjacent picture. It was introduced in 1961 and is by far the biggest-selling detergent in Sweden.{{cite web |title=Dishwashing trumps Ikea for Swedes |url=https://www.thelocal.se/20080822/13866/ |website=The Local Sweden |date=22 August 2008}}
• In Belgium and the Netherlands the same product range is sold as Dreft. The same name also refers to another brand of detergent also made by Procter & Gamble.{{Citation needed|date=September 2023}}
• In Czechia, Slovakia, Hungary, Croatia and Slovenia similar P&G products are sold as Jar (pronunciation /yar/) and has been available since the 1960s.{{cite web |title=Jar / Mycí přípravky & tablety do myčky |url=https://mujsvet-pg.cz/nase-znacky/jar |access-date=9 March 2021 |language=cs}} Its name comes from Janeček (then CEO of the company) and Ranný (the product inventor),{{cite web |url=http://www.podnikatel.cz/clanky/vite-jak-vznikl-nazev-jaru-podivejte-se-jak-se-myci-prostredek-menil-v-case/ |title=Víte, jak vznikl název Jaru? Podívejte se, jak se mycí prostředek měnil v čase |language=cs|accessdate=2016-10-13 |first=Daniel |last=Morávek |publisher=Internet Info, s.r.o.}} The name became a synonymous for detergent in Czechia and Slovakia.
• In Saudi Arabia, it has been sold since the 1970s.{{Citation needed|date=September 2023}}
• Fairy products have been sold in Iran since 2005.{{Cite web|title=محصولات ماشین ظرفشویی فیری|url=https://moniz.ir/brands/%D9%81%DB%8C%D8%B1%DB%8C/|access-date=2021-10-17|website=مونیز|language=fa-IR|archive-date=2021-10-17|archive-url=https://web.archive.org/web/20211017053234/https://moniz.ir/brands/%D9%81%DB%8C%D8%B1%DB%8C/|url-status=dead}}
• Fairy dishwashing liquid was introduced in Spain in 1982. In 1991, a television advertising campaign in which two fictional towns, Villarriba and Villabajo, compete for the best paella at their popular fiestas was launched in the country. The campaign, which allowed the brand to go from a discreet 6% to 40% market share in Spain, has been renewed many times over the years, was used in other markets such as the United Kingdom, Germany, Russia, Portugal and Greece, and was even the inspiration for a television series titled Villarriba y Villabajo.{{cite news|url=https://cincodias.elpais.com/cincodias/2014/08/27/sentidos/1409163423_485140.html|title=Fairy, el lavavajillas del pueblo de Villarriba|author=Simón Ruiz, Alfonso|date=28 August 2014|language=es|newspaper=Cinco Días}}

• Dawn - a similar dishwashing detergent produced by Procter & Gamble for the North American market.
• Persil (Unilever) a rival brand of laundry detergent and dishwashing detergent
• :de:Pril

{{Reflist}}

• {{official website|https://www.pg.co.uk/brands/}}
• [http://www.fairiesworld.com/fairygifts/fairysoap.shtml The History of Fairy Soap]
• [https://moniz.ir/brands/%D9%81%DB%8C%D8%B1%DB%8C/ Fairy] {{Webarchive|url=https://web.archive.org/web/20211017053234/https://moniz.ir/brands/%D9%81%DB%8C%D8%B1%DB%8C/ |date=2021-10-17 }} Products list

{{Procter & Gamble}}

Category:Procter & Gamble brands

Category:Detergents

Category:Cleaning product brands

Category:British royal warrant holders

Category:Products introduced in 1898

Category:Food and drink introduced in 1898