Faith branding

Faith branding or religious branding is the concept of branding religious organizations, leaders, or media programming, in the hope of penetrating a media-driven, consumer-oriented culture more effectively. Faith branding treats faith as a product and attempts to apply the principles of marketing in order to "sell" the product.{{cite web|url=http://www.zenit.org/rssenglish-26552 |archive-url=https://archive.today/20130416084550/http://www.zenit.org/rssenglish-26552 |url-status=dead |archive-date=April 16, 2013 |title=Churches Communicating a Message of Hope |first=John |last=Flynn |publisher=Global Zenit News |date=July 26, 2009 }} Faith branding is a response to the challenge that religious organizations and leaders face regarding how to express their faith in a media-dominated culture.{{cite web |url=http://www.umportal.org/article.asp?id=2014 |title=Don't shy from marketing savvy in branding faith |first=Mary |last=Jacobs |publisher=The United Methodist Reporter |date=April 14, 2007 |url-status=dead |archiveurl=https://web.archive.org/web/20070518111655/http://www.umportal.org/article.asp?id=2014 |archivedate=2007-05-18 }}

In the 2010s, religious marketing had risen substantially over the past two decades due to a confluence of societal changes.