Fallon Worldwide
{{Infobox company
| name = Fallon Worldwide
| logo = Fallon logo
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| type = Subsidiary
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| foundation = {{Start date|1981}}
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| location_city = AT&T Tower
Minneapolis, Minnesota
| location_country = United States
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| industry = advertising agency
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| parent = Publicis
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| homepage = {{URL|http://www.fallon.com}}
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Fallon is a full-service advertising agency headquartered in Minneapolis, Minnesota, with affiliate offices in London, Detroit, and Tokyo. It is a subsidiary of Publicis.{{Cite web|url=http://www.publicisgroupe.com/#/en/videos/brand-videos/brand/Fallon|title = Publicis Groupe}}
History
Fallon was founded in 1981 as Fallon McElligott Rice in 1981 by Patrick Fallon, Tom McElligott, Nancy Rice, Fred Senn and Irv Fish.{{cite book |last1= McDonough|first1= John| last2= Egolf | first2=Karen |date= November 2002|title=The Advertising Age Encyclopedia of Advertising |publisher=Fitzroy Dearborn|page=560|isbn=1579581722}}Johnson, Eleanor. (1985-03-04) [https://money.cnn.com/magazines/fortune/fortune_archive/1985/03/04/65658/ ENVY OF MADISON AVENUE: A MINNEAPOLIS AD AGENCY It made a splash selling chickens and life insurance. Now Fallon McElligott Rice has snagged the Wall Street Journal account. - March 4, 1985]. Money.cnn.com. Retrieved on 2013-07-16. Fallon printed a full-page agency manifesto in the Minneapolis Star and Minneapolis Tribune in 1981, seeking “companies that would rather outsmart the competition than outspend them”—a cold call for national advertising work that ran only in the local papers, and a “provocative message pitching scientific thinking and a condemnation of the prevailing strategies of the industry.”{{Cite web|url=http://mspmag.com/Out-And-About/Articles/Features/Fallon/|title=Fallon: An Oral History|website=mspmag.com|date=23 December 2014|access-date=2016-06-06}}
Fallon McElligott Rice's first national client was an insurance agency, ITT Life. In 1981, the agency added several more national accounts to its roster, including The Wall Street Journal, US West, and the Episcopal Church. The agency was named Ad Age's Agency of the Year in 1983, 1995,{{Cite news|url=http://adage.com/article/news/ad-age-s-agency-year-fallon-mcelligott/30492/|title=Ad Age's Agency of the Year: Fallon McElligott|access-date=2017-05-15|language=en}} 1997{{Cite news|url=http://adage.com/article/adage-encyclopedia/fallon-worldwide-fallon-mcelligott/98465/|title=Fallon Worldwide (Fallon McElligott)|access-date=2017-05-15|language=en}} and, was the Comeback Agency of the Year in 2015.{{Cite news|url=http://adage.com/article/special-report-agency-alist-2015/fallon-ad-age-s-2015-comeback-agency-year/296718/|title=Fallon Is Ad Age's 2015 Comeback Agency of the Year|access-date=2017-05-15|language=en}}
Notable campaigns
- Rolling Stone – Perception/Reality,{{cite book |last=Sulllivan |first=Luke |author-link=Joe Bloggs |date=1996 |title= Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads |publisher= Wiley |page=86}} increased Rolling Stone's ad pages by 81% in just four years{{cite news |last=Kanner |first=Bernice |date=26 June 1989|title=Fallon McGelliott Gets Fresh|work=New York Magazine}}
- Jim Beam – Back to the Basics{{cite news |last=Millman |first=Nancy |date=November 7, 1993 |title=AD AGENCY SHIES FROM THE USUAL|url=https://www.chicagotribune.com/news/ct-xpm-1993-11-07-9311070357-story.html |work=Chicago Tribunue |access-date=October 20, 2020}}
- Lee Jeans – Buddy Lee,{{cite book |last=Duncan |first=Thomas R. |date=2002 |title= IMC: Using Advertising and Promotion to Build Brands |publisher= McGraw-Hill |page=456}} increased Rolling Stone's ad pages by 81% in just four years
- McDonald's – Arch Deluxe, one of the largest ad campaign failures ever{{cite web|url=http://www.kassof.com/insights/ri-su97f.htm |title=Lessons from marketing flops. |author=Mark Kassof |publisher=Kassof.com |date=June 1997 |accessdate=2008-01-15 |archive-url=https://web.archive.org/web/20071223001224/http://www.kassof.com/insights/ri-su97f.htm |archive-date=2007-12-23 |url-status=dead }}
- BMW – The Hire{{Cite book |last=Kiley |first=David |url=https://books.google.com/books?id=QpCjf-37J1gC&pg=PA148 |title=Driven: Inside BMW, the Most Admired Car Company in the World |publisher=Wiley |year=2004 |isbn=9780471269205 |location=Hoboken, NJ |pages=148 |language=en |oclc=249773457}}
- Cadbury Dairy Milk – Gorilla
Key people
- Pat Fallon – co-founder
- Tom McElligott – co-founder, creative director{{cite news |last=Berg |first=Eric N.|title=Co-founder of McFallon Ad Agency Quits |url=https://www.nytimes.com/1988/12/09/business/co-founder-of-mcfallon-ad-agency-quits.html|work=New York Times|location= New York|access-date= October 17, 2020}}
- Mike Buchner – chairman
References
{{reflist}}
Further reading
- {{Cite book |title=The Work: 25 Years of Fallon |publisher=Fallon Worldwide |year=2006 |isbn=978-0974380650 |editor-last=Fallon |editor-first=Pat |location=Minneapolis, MN |oclc=73692820 |editor-last2=Barrie |editor-first2=Bob}}
- {{Cite book |last=Fallon |first=Pat |url=https://archive.org/details/juicingorangehow0000fall |title=Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage |last2=Senn |first2=Fred |publisher=Harvard Business School Press |year=2006 |isbn=9781591399278 |location=Boston, Mass. |oclc=62616016 |author-link=Fallon Worldwide |url-access=registration}}