Farmec
{{Short description|Largest cosmetic manufacturer in Romania}}
{{Use dmy dates|date=February 2025}}
{{Infobox company
| name = Farmec S.A.
| logo = Farmec logo.svg
| type = Societate pe Acţiuni
| traded_as =
| founder =
| location = Cluj-Napoca, Romania
| key_people = Mircea Turdan (CEO)
| industry = Chemical industry, Bioproducts engineering, Personal care
| products = Cosmetics, Personal hygiene, Household hygiene
| revenue = 121,000,000 RON (2012)[http://www.incont.ro/farma/farmec-cluj-napoca-a-avut-anul-trecut-o-cifra-de-afaceri-de-121-milioane-de-lei.html Farmec Cluj Napoca had a revenue of 121 million RON last year]
| operating_income =
| net_income =
| assets =
| equity =
| num_employees = 600 (2012)
| homepage = {{URL|http://www.farmec.ro/en}}
}}
Farmec (meaning 'charm', in Romanian) is the largest cosmetics manufacturer in Romania. The company manufactures and sells beauty products, household hygiene products and other chemical products.[http://www.mediafax.ro/social/polul-cosmeticii-romanesti-atunci-si-acum-farmec-produse-din-comunism-la-mare-cautare-si-azi-din-romania-pana-in-japonia-galerie-foto-10661496 The pole of Romanian cosmetics: products dating from the Communist era, in high demand from Romania to Japan] Farmec is headquartered in Cluj-Napoca,{{cite web |title=FARMEC SA |url=https://www.dnb.com/business-directory/company-profiles.farmec_sa.98689d61482782d7453ec0f5405a448d.html |website=Dun & Bradstreet |access-date=2 January 2025}} where the company hosts a variety of its factors of production. As of 2013, the company possessed a large production plant in Cluj-Napoca and employed 600 people. Farmec benefits of an economy of scale.[http://denisuca.com/in-vizita-la-farmec-2/ Visiting Farmec: part II]
Farmec is a S.A. type of company, the employees comprising a majority of the shareholders.[http://www.wall-street.ro/articol/Companii/116613/vanzarile-farmec-au-crescut-cu-16-in-2011.html Farmec sales increased by 16% in 2011]
History of Farmec
In 1889, the Molnar Moser laboratory was founded in Budapest.
During the Second World War, Mol-Mos, a laboratory affiliated with Molnar Moser was opened in Cluj-Napoca. This laboratory was nationalized and expanded; it became known as Cosmetic Company No. 21 (Întreprinderea de produse cosmetice Nr. 21 in Romanian) and later as the Farmec Factory of Cosmetic Products (Fabrica de Produse Cosmetice Farmec).
In 1995, Farmec was privatized via an employee buyout.[http://www.retail-fmcg.ro/fmcg/farmec-o-companie-romaneasca-cu-traditie.html Farmec, a Romanian company with tradition]
Trading brands
{{Expand section|date=October 2013}}
Farmec products are commercialized under a variety of brands: Gerovital, Aslavital, Farmec, Doina, Aslamed, Triumf, Nufăr, Nufăr verde.
Each of these brands appeals to a different target audience. For example, Gerovital offers cosmetics such as Gerovital H3 serum, whereas Nufăr verde includes environmentally sustainable household cleaners.
Gerovital H3 controversy
Farmec owns the production rights and trademark of the Gerovital H3 treatment.{{Cite web |url=http://www.farmec.ro/en/our-company/nice-to-meet-you.html |title=Farmec: our company |access-date=12 October 2013 |archive-date=14 October 2013 |archive-url=https://web.archive.org/web/20131014065215/http://www.farmec.ro/en/our-company/nice-to-meet-you.html |url-status=dead }} Gerovital H3, a serum developed by the Romanian doctor Ana Aslan claims to be an effective anti-aging treatment. The opinions about whether this chemical preparation is a medicine or a nutrient are mixed.