Feastables
{{Short description|Chocolate brand by MrBeast}}
{{Use American English|date=August 2024}}
{{Use mdy dates|date=April 2024}}
{{Infobox company
| name = Feastables Inc.
| logo = Feastables logo 2023 Upscaled.png
| logo_size = 300
| logo_caption = Logo used since 2023
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| type = Private
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| industry = Food processing
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| founded = {{Start date and age|2022|1|29}}
| founder = {{ubl|Jimmy Donaldson|Jim Murray}}
| hq_location_city =
| hq_location_country = United States
| num_locations =
| num_locations_year = 2023
| area_served = {{ubl
| United States
| United Kingdom
| Australia
| India
| Canada
| Germany
| Denmark
| Netherlands
| South Africa
| Philippines
| Kuwait
| Qatar
| Hong Kong
| Belgium
}}
| key_people = {{ubl|Jim Murray (CEO)}}
| products = {{ubl
| Cookies
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| owner = Feastables Inc.{{Cite web |title=Terms of service |url=https://feastables.com/policies/terms-of-service |access-date=2024-09-23 |website=feastables.com |language=en}}
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| website = {{Official URL}}
}}
Feastables is a chocolate and snack brand created by American YouTuber Jimmy Donaldson, better known as MrBeast. In January 2022, Donaldson announced the creation of his company which launched its own brand of chocolate bars called "MrBeast Bar".{{Cite web |date=2022-01-29 |title=MrBeast Launches Better-For-You Snacking Brand Feastables |url=https://apnews.com/press-release/pr-newswire/business-d4ae44d556b4dc7ff295d9f0d78b9cd5 |access-date=2023-06-13 |website=AP NEWS |language=en |archive-date=January 29, 2022 |archive-url=https://web.archive.org/web/20220129213725/https://apnews.com/press-release/pr-newswire/business-d4ae44d556b4dc7ff295d9f0d78b9cd5 |url-status=live }} Feastables' chocolate products are manufactured in Peru by Machu Picchu Foods SAC.{{Cite web |last=Duchscher |first=Reed |date=22 Jun 2023 |title=Inside MrBeast's $100M Chocolate Factory |url=https://youtube.com/watch/xp3KnfuQqsU |url-status=live |archive-url=https://web.archive.org/web/20230703025412/https://www.youtube.com/watch?v=xp3KnfuQqsU&feature=youtu.be |archive-date=July 3, 2023 |website=YouTube}}
History
In 2021, Jimmy Donaldson (MrBeast) involved Jim Murray, formerly the president of Rxbar, in the creation of Feastables. Murray subsequently became a co-founder and the CEO of the company.{{Cite web |last=Perelli |first=Amanda |date=May 9, 2022 |title=How MrBeast's Feastables used giveaways and data to sell $10 million worth of chocolate bars |url=https://www.businessinsider.com/how-youtuber-mrbeast-feastables-uses-giveaways-data-to-sell-chocolate-2022-5 |access-date=2023-07-20 |website=Business Insider |language=en-US |archive-date=May 5, 2022 |archive-url=https://web.archive.org/web/20220505200427/https://www.businessinsider.com/how-youtuber-mrbeast-feastables-uses-giveaways-data-to-sell-chocolate-2022-5 |url-status=live }}
The launch was accompanied by a sweepstakes campaign offering over $1 million in prizes. Ten grand prize winners were offered the opportunity to compete for a chocolate factory in a future MrBeast video, referencing Charlie and the Chocolate Factory.{{Cite news |last=Marcin |first=Tim |date=January 29, 2022 |title=I tried MrBeast's new chocolate bars. They're pretty good! |work=Mashable |url=https://mashable.com/article/mr-beast-chocolate-bars-review |url-status=live |access-date=February 5, 2022 |archive-url=https://web.archive.org/web/20220205225235/https://mashable.com/article/mr-beast-chocolate-bars-review |archive-date=February 5, 2022}} The video, released in June 2022, featured Gordon Ramsay as a cake judge and included a $500,000 cash prize.{{Cite news |last=Diaz |first=Eric |date=June 9, 2022 |title=Uncanny Replica of Willy Wonka's Chocolate Factory Is Unsettling And Delicious |work=Nerdist |url=https://nerdist.com/article/willy-wonka-chocolate-factory-replica-competition-mrbeast/ |access-date=June 11, 2022 |archive-date=June 10, 2022 |archive-url=https://web.archive.org/web/20220610184236/https://nerdist.com/article/willy-wonka-chocolate-factory-replica-competition-mrbeast/ |url-status=live }}{{Cite news |last=Cheong |first=Charissa |date=June 6, 2022 |title=MrBeast recreated Willy Wonka's chocolate factory, featuring a toilet made of cake, a dessert contest judged by Gordon Ramsay, and a 'chocolate waterfall' |work=Insider |url=https://www.insider.com/mr-beast-gordon-ramsay-willy-wonkas-factory-youtube-video-2022-6 |access-date=June 11, 2022 |archive-date=October 18, 2023 |archive-url=https://archive.today/20231018102538/https://www.insider.com/mr-beast-gordon-ramsay-willy-wonkas-factory-youtube-video-2022-6 |url-status=live }} Competitive eaters Matt Stonie and Joey Chestnut made appearances in the video.{{cite web |title=MrBeast releases Willy Wonka's Chocolate Factory video made in Kinston |url=https://www.neusenews.com/index/2022/6/6/mrbeast-releases-willy-wonkas-chocolate-factory-video-made-in-kinston |access-date=June 7, 2022 |website=Neuse News |date=June 7, 2022 |publisher= |archive-date=June 7, 2022 |archive-url=https://web.archive.org/web/20220607092316/https://www.neusenews.com/index/2022/6/6/mrbeast-releases-willy-wonkas-chocolate-factory-video-made-in-kinston |url-status=live }} On February 2, 2022, Feastables announced partnerships with Turtle Beach Corporation and Roccat to provide prizes for the sweepstakes.{{Cite news |last=Deck |first=Colton |date=February 2, 2022 |title=MrBeast teams up with Turtle Beach and ROCCAT for Feastables launch giveaway |work=Daily Dot |url=https://dotesports.com/hardware/news/mrbeast-teams-up-with-turtle-beach-and-roccat-for-feastables-launch-giveaway |url-status=live |access-date=February 5, 2022 |archive-url=https://web.archive.org/web/20220205225233/https://dotesports.com/hardware/news/mrbeast-teams-up-with-turtle-beach-and-roccat-for-feastables-launch-giveaway |archive-date=February 5, 2022}}{{Cite web |date=February 2, 2022 |title=Turtle Beach and ROCCAT Team-Up With MrBeast's New Feastables Snack Brand for Epic Gaming Accessory Giveaway |url=https://www.businesswire.com/news/home/20220202005346/en/Turtle-Beach-and-ROCCAT-Team-Up-With-MrBeast%E2%80%99s-New-Feastables-Snack-Brand-for-Epic-Gaming-Accessory-Giveaway |url-status=live |archive-url=https://web.archive.org/web/20220205225230/https://www.businesswire.com/news/home/20220202005346/en/Turtle-Beach-and-ROCCAT-Team-Up-With-MrBeast%E2%80%99s-New-Feastables-Snack-Brand-for-Epic-Gaming-Accessory-Giveaway |archive-date=February 5, 2022 |access-date=February 5, 2022 |publisher=Business Wire}} In its initial months, Feastables reportedly achieved $10 million in chocolate bar sales.{{Cite web |last=Perelli |first=Amanda |title=How MrBeast's Feastables used giveaways and data to sell $10 million worth of chocolate bars |url=https://www.businessinsider.com/how-youtuber-mrbeast-feastables-uses-giveaways-data-to-sell-chocolate-2022-5 |access-date=2023-01-25 |website=Business Insider |language=en-US |archive-date=January 25, 2023 |archive-url=https://web.archive.org/web/20230125202432/https://www.businessinsider.com/how-youtuber-mrbeast-feastables-uses-giveaways-data-to-sell-chocolate-2022-5 |url-status=live }}
In March 2023, Donaldson faced criticism after asking fans on Twitter to "clean up" Feastables displays in stores, offering entry into a $5,000 raffle for providing proof. This prompted accusations of exploiting fans for unpaid labor.{{Cite web |last=Grisafi |first=Patricia |date=2023-03-07 |title=MrBeast sparks debate on Twitter after asking fans to clean up Feastables candy displays at Walmart |url=https://www.dailydot.com/unclick/mrbeast-sparks-debate-feastables-candy-displays-walmart-2/ |access-date=2023-03-25 |website=The Daily Dot |language=en-US |archive-date=March 25, 2023 |archive-url=https://web.archive.org/web/20230325064538/https://www.dailydot.com/unclick/mrbeast-sparks-debate-feastables-candy-displays-walmart-2/ |url-status=live }}{{Cite web |date=2023-03-06 |title=MrBeast stirs backlash after asking fans to fix Walmart displays for his Feastables chocolate bars |url=https://www.nbcnews.com/news/mrbeast-tweet-walmart-feastables-rcna73546 |access-date=2023-03-25 |website=NBC News |language=en |archive-date=March 25, 2023 |archive-url=https://web.archive.org/web/20230325064547/https://www.nbcnews.com/news/mrbeast-tweet-walmart-feastables-rcna73546 |url-status=live }}
Initially available at Walmart, Feastables expanded to other retail locations in May 2023.{{Cite web |date=2023-05-25 |title=Feastables are now on shelves in every 7–11 and Speedway |url=https://www.tubefilter.com/2023/05/25/feastables-are-now-on-shelves-in-every-7-11-and-speedway/ |access-date=2023-06-13 |website=Tubefilter |language=en-US |archive-date=May 25, 2023 |archive-url=https://web.archive.org/web/20230525204101/https://www.tubefilter.com/2023/05/25/feastables-are-now-on-shelves-in-every-7-11-and-speedway/ |url-status=live }}{{Cite news |first= |date=October 7, 2023 |title=Top 15 Locations to Purchase MrBeast's Feastables Chocolate! |work=MrBeast News |url=https://mrbeastburger.io/top-15-locations-to-purchase-mrbeasts-feastables-chocolate/ |access-date=November 25, 2023}}{{Cite web |title=Store Locator |url=https://feastables.com/pages/store-locator |access-date=2023-11-25 |website=Feastables |language=en}} The brand was launched in the UK in July 2023{{Cite web |title=Secret MrBeast Video |url=https://feastables.com/pages/secret-mrbeast-video |access-date=2023-06-20 |website=feastables.com |language=en |archive-date=June 10, 2023 |archive-url=https://web.archive.org/web/20230610184930/https://feastables.com/pages/secret-mrbeast-video |url-status=live }} and expanded to Australia and New Zealand in September 2023.{{Cite web |last=Haque |first=Madhurima |date=September 2023 |title=YouTuber MrBeast's cult chocolate line Feastables is coming to Australia this week |url=https://kitchen.nine.com.au/latest/mr-beast-chocolate-line-feastables-available-australia-woolworths/9e6306ba-029f-48f2-b0cf-4255ff41762c |url-status=live |access-date=2023-10-05 |website=9Honey |archive-date=September 21, 2023 |archive-url=https://web.archive.org/web/20230921140342/https://kitchen.nine.com.au/latest/mr-beast-chocolate-line-feastables-available-australia-woolworths/9e6306ba-029f-48f2-b0cf-4255ff41762c }}{{Cite web |last=Waiwiri-Smith |first=Lyric |date=September 20, 2023 |title=Kiwi parents freak as YouTuber's chocolate sells out nationwide |url=https://www.stuff.co.nz/life-style/food-drink/300973433/kiwi-parents-freak-as-youtubers-chocolate-sells-out-nationwide |url-status=live |access-date=2023-10-05 |website=Stuff |archive-date=October 2, 2023 |archive-url=https://web.archive.org/web/20231002043830/https://www.stuff.co.nz/life-style/food-drink/300973433/kiwi-parents-freak-as-youtubers-chocolate-sells-out-nationwide }} Expansion into South Africa occurred in October 2023.{{Cite web |date=18 October 2023 |title=Forget Prime, MrBeast's chocolate bars are coming to Makro and Game — for R50 each |url=https://mybroadband.co.za/news/internet/511814-forget-prime-mrbeasts-chocolate-bars-are-coming-to-makro-and-game-for-r50-each.html/amp |access-date=18 October 2023 |website=My Broadband}}{{Cite web |title=Feastables will be on shelves at Game and Makro |url=https://www.bizcommunity.com/Article/196/162/242911.html |access-date=2023-10-18 |website=Bizcommunity |language=en}}
On October 2, 2023, Feastables entered into a partnership with the Charlotte Hornets, becoming their official jersey patch sponsor for the 2023–24 NBA season and introducing a new logo.{{cite news |last1=Roth |first1=Emma |title=MrBeast is putting his snack brand's logo on NBA jerseys |url=https://www.theverge.com/2023/10/2/23899984/mrbeast-feastables-charlotte-hornets-nba-jersey-logo |work=The Verge |date=2 October 2023 |language=en |access-date=October 14, 2023 |archive-date=October 14, 2023 |archive-url=https://web.archive.org/web/20231014163004/https://www.theverge.com/2023/10/2/23899984/mrbeast-feastables-charlotte-hornets-nba-jersey-logo |url-status=live }}{{cite web |last1=Fischer |first1=Sara |title=Charlotte Hornets sign MrBeast's "Feastables" as official jersey patch partner |url=https://www.axios.com/2023/10/02/charlotte-hornets-sign-mrbeasts-feastables-as-official-jersey-patch-partner |work=Axios |access-date=14 October 2023 |archive-date=October 15, 2023 |archive-url=https://web.archive.org/web/20231015000438/https://www.axios.com/2023/10/02/charlotte-hornets-sign-mrbeasts-feastables-as-official-jersey-patch-partner |url-status=live }} This partnership has since ended.{{Cite web |date=2024-07-16 |title=Hornets searching for jersey patch sponsor after MrBeast's Feastables departure |url=https://www.wcnc.com/article/sports/nba/hornets/hornets-jersey-patch-sponsor-mrbeast-feastables/275-fddac5b6-75e0-4506-b26b-c49df398c445 |access-date=2024-11-21 |website=wcnc.com |language=en-US}}
In February 2024, Feastables introduced a new logo on its product packaging, and the formulation of the chocolate bar was revised. The "MrBeast Bar" name was discontinued, and the "Deez Nutz" flavor was renamed "Peanut Butter" following a legal claim by the peanut company "Dee's Nuts".{{cite news |last=Horetski |first=Dylan |title=MrBeast unveils huge Feastables changes after 'Deez Nutz' copyright dispute |url=https://www.dexerto.com/youtube/mrbeast-unveils-huge-feastables-changes-after-deez-nutz-copyright-dispute-2528243/ |access-date=February 14, 2024 |work=Dexerto |date=February 12, 2024 |language=en}}
In April 2024, Feastables expanded its distribution to Canada.{{Cite web |publisher=Loblaw Companies |title=Biggest Drop to Hit Canadian Snack Scene Happening at Loblaw |url=https://www.newswire.ca/news-releases/biggest-drop-to-hit-canadian-snack-scene-happening-at-loblaw-815235178.html |access-date=2024-04-14 |website=www.newswire.ca |language=en}} In May 2024, the brand began sales in the European Union, initially in Denmark and the Netherlands.{{cite web | url=https://nyheder.tv2.dk/samfund/2024-04-29-youtuber-med-250-millioner-foelgere-lancerer-chokolade-i-danmark | title=Youtuber med 250 millioner følgere lancerer chokolade i Danmark - TV 2 | date=April 29, 2024 }}{{cite web | url=https://finans.dk/erhverv/ECE17042812/mr-beast-paa-vej-med-feastables-i-danmark/ | title=Har 250 mio. Følgere: Nu lancerer han hypet produkt i Danmark | date=April 29, 2024 }} Distribution expanded to Germany in September 2024.{{Citation needed|date=October 2024}} Availability in India and the Philippines was also reported in 2024, although the specific date for the Philippines is unconfirmed.{{Citation needed|date=February 2025}}
In September 2024, Feastables became a partner in Tony’s Open Chain.{{Cite web |title=Feastables |url=https://www.tonysopenchain.com/whos-in/mission-allies/feastables |access-date=2024-11-21 |website=tonysopenchain.com |language=en}} Other companies participating in Tony’s Open Chain include Ben & Jerry’s and Aldi.{{Cite web |title=Our Cocoa Commitment |url=https://www.benjerry.com/values/how-we-do-business/cocoa-commitment |access-date=2024-11-21 |website=benjerry.com |language=en}}{{Cite web |title=Aldi brings back chocolate bar meeting Tony's Chocolonely’s ethical sourcing commitments |url=https://www.thegrocer.co.uk/news/aldi-brings-back-chocolate-bar-meeting-tonys-chocolonelys-ethical-sourcing-commitments/695521.article |access-date=2024-11-21 |website=thegrocer.co.uk |language=en}}
In February 2025, Feastables announced it had received kosher certification from the Orthodox Union.{{Cite web |title=Kosher Letter of Certification |url=https://oukosher.org/letter-of-certification/?query=Feastables |access-date=2025-02-17 |website=OU Kosher Certification |language=en}}
See also
References
{{reflist}}
External links
{{Commons category}}
- {{Official website}}
{{MrBeast}}
Category:American chocolate companies
Category:American companies established in 2022
Category:2022 establishments in North Carolina
Category:Confectionery companies of the United States
Category:Food and drink companies established in 2022