Femina (Denmark)

Femina began in its current form in 1952 and is a continuation of illustrated fashion journal Nordisk Mønster Tidende (1874–1952),{{cite web|title=Carl Allers Etablissement A/S|url=http://www.referenceforbusiness.com/history/Ca-Ch/Carl-Allers-Etablissement-A-S.html|work=Reference for Business|access-date=23 March 2015}} making it the oldest weekly magazine in Denmark.

File:Nordisk Mønster Tidende January 1890.jpg

Femina is part of Aller Media and is published by Aller Press AS. The magazine has its headquarters in Copenhagen.{{cite book|title=Europa World Year|url=https://books.google.com/books?id=wGA4o-UhAfgC&pg=PA1439|access-date=21 April 2015|year=2004|publisher=Taylor & Francis|isbn=978-1-85743-254-1|page=1439}} Camilla Lindemann has been editor since March 2005.{{cite web|url=http://www.do.dk/revisorny/generatePDFStatement.asp?BladID=220160&aar=2011&periodenr=2|title=Damernes diva|work=Berlingske|access-date=14 July 2012|date=5 December 2004|author=Karen Margrethe Schelin|language=da|archive-date=23 September 2015|archive-url=https://web.archive.org/web/20150923215539/http://www.do.dk/revisorny/generatePDFStatement.asp?BladID=220160&aar=2011&periodenr=2|url-status=dead}} It positions itself towards modern women and covers fashion, food, interior design, health and beauty, psychology and culture. A Swedish edition is also produced.

The 29 July 1903 edition caused a scandal when it printed "bh" as an abbreviation of "brystholder" (brassiere) for the first time.{{cite news|title=Tillykke og een skål ...|work=MetroXpress|date=29 July 2003|author=Louise Christensen|language=da}}

During the late 1950s, Femina featured articles on women's sport and introduced its readers to both traditional and lesser known sports.{{cite journal|author1=Brus|first=Anne|author2=Trangbæk|first2=Else|date=2003|title=Asserting the right to play – women's football in Denmark|journal=Soccer & Society|volume=4|issue=2–3|pages=95–111|doi=10.1080/14660970512331390855|s2cid=143684174}} In October 1959, the magazine gave its name to BK Femina, a women's football club from Slagelse. They supplied kit and boots for the players and provided sponsorship and coverage to the team which became unofficial World Champions in 1970.{{harvnb|Fan|Mangan|2003|p=104}}

In 2001, the magazine had a circulation of 87,000 copies in Denmark.{{cite web|title=Statistical Yearbook 2002|url=http://www.dst.dk/Site/Dst/Udgivelser/GetPubFile.aspx?id=18500&sid=entire2002|work=Denmarks Statistik|access-date=9 May 2016|page=157}} The circulation of the Danish version of Femina was 89,680 copies during the second half of 2003{{cite web|url=http://www.do.dk/revisorny/generatePDFStatement.asp?BladID=220160&aar=2003&periodenr=2|title=Kontrollerede oplagstal (1. half of 2009) - Femina|work=Dansk Oplagskontrol|access-date=14 July 2012|date=10 February 2004|author1=Erik Stener Jørgensen|author2=Allan Lillelund|language=da|archive-date=23 September 2015|archive-url=https://web.archive.org/web/20150923215536/http://www.do.dk/revisorny/generatePDFStatement.asp?BladID=220160&aar=2003&periodenr=2|url-status=dead}} and 90,000 copies for 2003 as a whole.{{cite web|author1=Mike Friedrichsen|author2=Astrid Kurad|title=The Magazine Market in Denmark and Germany|url=http://citation.allacademic.com/meta/p_mla_apa_research_citation/1/7/1/5/9/pages171593/p171593-14.php|work=All Academic|access-date=28 February 2015|format=Conference Paper|date=23 May 2007|archive-date=2 April 2015|archive-url=https://web.archive.org/web/20150402131433/http://citation.allacademic.com/meta/p_mla_apa_research_citation/1/7/1/5/9/pages171593/p171593-14.php|url-status=dead}} The circulation of the magazine was 52,000 copies in 2006.{{cite web|title=Top ten titles by circulation/issue 2006|url=http://www.nordicom.gu.se/sites/default/files/medieforskning-statistik/1131_2030_Cons_mags_top10_2006.xls|work=Nordicom|access-date=28 February 2015|archive-date=8 March 2016|archive-url=https://web.archive.org/web/20160308072710/http://www.nordicom.gu.se/sites/default/files/medieforskning-statistik/1131_2030_Cons_mags_top10_2006.xls|url-status=dead}} It rose to 68,900 copies during the last six months of 2007.{{cite web|author=Eva Harrie|title=The Nordic Media Market|url=http://www.nordicom.gu.se/sites/default/files/publikationer-hela-pdf/nmt09_001-194.pdf|work=Nordicom, University of Gothenburg|access-date=23 April 2015|location=Göteborg|date=2009}}

In the second half of 2011, Femina had an average circulation of 54,117 copies per issue.{{cite web|url=http://www.do.dk/revisorny/generatePDFStatement.asp?BladID=220160&aar=2011&periodenr=2|title=Kontrollerede oplagstal (1. half of 2009) - Femina|work=Dansk Oplagskontrol|access-date=14 July 2012|date=24 February 2012|author1=Erik Steiner|author2=Thomas Jermlin|language=da|archive-date=23 September 2015|archive-url=https://web.archive.org/web/20150923215539/http://www.do.dk/revisorny/generatePDFStatement.asp?BladID=220160&aar=2011&periodenr=2|url-status=dead}} In 2013, the magazine had a circulation of 50,000 copies in Denmark.{{cite web|title=Consumer-paid magazines by circulation|url=http://www.statbank.dk/statbank5a/default.asp?w=1280|work=StatBank Denmark|access-date=28 February 2015}} In 2018, the circulation was down to 38,000 copies in Denmark.

• List of magazines in Denmark

{{Reflist}}

{{Refbegin}}

• {{cite book|title=Soccer, Women, Sexual Liberation: Kicking Off a New Era|first1=Hong|last1=Fan|first2=J. A.|last2=Mangan|publisher=Routledge|date=2003|isbn=978-0714684086|chapter-url=https://books.google.com/books?id=Ac1cwirO44oC&q=fieff+women%27s+football&pg=PA104|chapter=Women's Football in Denmark}}

{{refend}}

• [http://www.femina.dk/ Femina]
• [http://www.femina.rs Femina] Srbija magazin

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Category:1874 establishments in Denmark

Category:Danish-language magazines

Category:Magazines established in 1874

Category:Magazines published in Copenhagen

Category:Weekly magazines published in Denmark

Category:Women's fashion magazines

Category:Women's magazines published in Denmark