Fijit Friends

{{Short description|Toy line by Mattel}}

{{notability|date=October 2020}}

{{Infobox toy

| name = Fijit Friends

| image = Fijit friends logo.png

| image_size = 200

| caption =

| othernames =

| type =

| inventor =

| company = Mattel
Radica Games
Girl Tech

| country = United States

| from = 2011

| to = 2013

| materials =

| features =

| slogan =

| website = https://corporate.mattel.com/brand-portfolio/fijit-friends

}}

Fijit Friends are a robot toy line directed toward girls created by Mattel,[http://blog.babygizmo.com/2011/09/baby-gizmo-spotlight-review-fijit-friends/ Review by Baby Gizmo] Radica Games and Girl Tech. They made their debut in July 2011 at the New York Toy Fair and are similar to the famous toy Furby. Their names are Logan, Serafina, Willa and Sage.{{cite news|title=Hottest holiday toys for 2011: Fijit Friend|url=http://www.ctpost.com/news/slideshow/Hottest-holiday-toys-for-2011-30996.php#photo-1617398|access-date=1 September 2013|newspaper=Connecticut Post}} As of 2016, it seems as if the line has been discontinued, as no new products have been released since 2013. The former web address redirects to Mattel's Customer service website.

Additional releases in the line are Fijit Newbies,[http://www.timetoplaymag.com/toys/3301/mattel/fijit-friends-newbies/ Newbies at Time to Play] Fijit Yippits, and Shimmies.[http://www.timetoplaymag.com/toys/4385/mattel/fijit-friends-yippits/ Yippits at time to Play] Fijit Friends and Newbies interact with each other and Yippits can learn tricks, and make a yap or bark sound similar to a small dog.{{cite web|title=Fijit Friends: Home|url=http://www.fijitfriends.com|work=Mattel|publisher=fijitfriends.com|access-date=26 August 2013}} A new toy has been released to the family, the Shimmies, which first came out in 2013.