Firetrap

{{Short description|British clothing company}}

{{other uses|Fire Trap (disambiguation)}}

{{Multiple issues|

{{More citations needed|date=September 2010}}

{{One source

| date = November 2019

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{{infobox brand

| name = Firetrap

| logo = Firetrap logo.png

| producttype = Clothing

| currentowner = Frasers Group

| country = United Kingdom

| introduced = {{Start date|1993}}

| discontinued =

| related =

| markets = Textile, retail

| previousowners =

| trademarkregistrations =

| ambassadors =

| tagline =

| website = {{URL|https://www.firetrap.com/|firetrap.com}}

}}

Firetrap is a British clothing company, founded in 1993,{{cite web| title = Firetrap - About Us| publisher = Firetrap | url = http://www.firetrap.com/pages/heritage| accessdate = 2016-07-14}} specialising in menswear and accessories. It was the main brand within the WDT company (World Design and Trade), which also owned its sister brand Full Circle along with previous brands SC51 and Sonnetti.

Firetrap grew in international markets from 2006 to 2008, under the leadership of MD John Gorman, before being sold to Sports Direct International.{{fact|date=February 2025}}

Now owned by Frasers Group (the retail company founded by Mike Ashley), Firetrap had taken part of the Sports Direct group of global brands such as Slazenger, Gelert and Kangol, among others.{{Cite web |title=Frasers Brands |url=https://frasers.group/brands |access-date=2024-09-30 |website=frasers.group |language=en}}

File:Firetrap trainers.jpg