First Time (Robin Beck song)

{{Short description|1988 single by Robin Beck}}

{{Use mdy dates|date=March 2022}}

{{Infobox song

| name = First Time

| cover = First Time (Robin Beck song) cover.jpg

| alt =

| type = single

| artist = Robin Beck

| album = Trouble or Nothin'

| B-side = Sleeping with the Enemy

| released = {{start date|1988|7|1}}

| recorded =

| studio =

| venue =

| genre = Rock

| length = 3:17

| label = Mercury, Metronome

| writer = Gavin Spencer, Tom Anthony, Terry Boyle

| producer = Gavin Spencer, Tom Anthony

| prev_title = Sweet Talk

| prev_year = 1979

| next_title = Save Up All Your Tears

| next_year = 1989

}}

"First Time" is a song by American singer Robin Beck from her second album, Trouble or Nothin' (1989). The song was released as a single in July 1988 and was originally recorded for a Coca-Cola commercial in 1987. In the United Kingdom, the power ballad{{Cite web|url=http://freakytrigger.co.uk/popular/2010/07/robin-beck-first-time/|title=ROBIN BECK – "First Time" |website=Freakytrigger.co.uk|access-date=April 24, 2021}} climbed to {{abbr|No.|Number}} 1 and spent three weeks there in November and December 1988, spending 14 weeks on the UK Singles Chart in total. The song additionally reached number one in Austria, Greece, Ireland, the Netherlands, Norway, Switzerland, and West Germany. Despite being also released as a single in the US and critically praised by Billboard,{{cite magazine|first= Bill |last= Coleman |title= Single Reviews |magazine= Billboard |date= February 3, 1990 |page= 85 |access-date= October 28, 2020 |url= https://worldradiohistory.com/Archive-Billboard/90s/1990/BB-1990-02-03.pdf}} it failed to chart due to business political differences between Mercury Records and Coca-Cola wanting to promote either First Time or Save Up All Your Tears, according to Beck's interview with Rock Eyez in 2009.{{cite interview |last1=Beck |first1=Robin |interviewer=Brian Rademacher |url=http://www.rockeyez.com/interviews/int-robin-beck.html |title=Interview with Robin Beck |publisher=RockEyez.com |date=January 2009 |access-date=March 29, 2019}}

Critical reception

Bill Coleman from Billboard wrote, "Fledgling rock vixen takes another shot at radio approval with this well-sung power ballad."{{cite magazine|first= Bill |last= Coleman |title= Single Reviews |magazine= Billboard |date= February 3, 1990 |page= 85 |access-date= October 28, 2020 |url= https://worldradiohistory.com/Archive-Billboard/90s/1990/BB-1990-02-03.pdf}}

Music video

There were two (completely different) professionally filmed music videos for the single. One is almost exclusively performance footage of Beck and her band, shot in a style used by many hair metal acts of the late 1980s. The other version is a "concept" video: At the beginning, Beck is seen in her bathroom, applying mascara and checking her hair, then makes a quick phone call. She goes through her apartment with scenes of her with her boyfriend. She looks out of a window before watching television (more scenes of her with her boyfriend). She flips through a magazine on the mantelpiece (more scenes), then makes another phone call. At the end of the video, the doorbell rings. Beck turns the television off and answers the door, but the person behind the door cannot be seen.{{cite web|url=https://www.youtube.com/watch?v=JiN7c0fqNF8 |archive-url=https://ghostarchive.org/varchive/youtube/20211221/JiN7c0fqNF8 |archive-date=December 21, 2021 |url-status=live|title=Robin Beck - The First Time |publisher=YouTube |date=January 5, 2009 |access-date=March 30, 2014}}{{cbignore}}

Track listings

7-inch single{{cite AV media notes|title=First Time|others=Robin Beck|year=1988|type=UK 7-inch single vinyl disc|publisher=Mercury Records|id=MER 270, 870 620-7}}

  1. "First Time" – 3:17
  2. "First Time" (instrumental) – 3:18

12-inch and CD single{{cite AV media notes|title=First Time|others=Robin Beck|year=1988|type=UK 12-inch single vinyl disc|publisher=Mercury Records|id=MERX 270, 870 620-1}}{{cite AV media notes|title=First Time|others=Robin Beck|year=1988|type=European CD single disc notes|publisher=Metronome Records, Coca-Cola|id=872 375-2}}

  1. "First Time" (remix) – 3:18
  2. "First Time" (7-inch version) – 3:17
  3. "First Time" (instrumental) – 3:18

Cassette single{{cite AV media notes|title=First Time|others=Robin Beck|year=1989|type=Cassette single sleeve|publisher=Mercury Records|id=876 870-4}}

  1. "First Time" – 3:18
  2. "Sleeping with the Enemy" – 3:35

Charts

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=Weekly charts=

class="wikitable sortable plainrowheaders" style="text-align:center"

!Chart (1988–1989)

!Peak
position

scope="row"|Australia (ARIA){{cite web|url=http://i.imgur.com/dvuYjWt.jpg|title=Response from ARIA re: chart inquiry, received March 7, 2017|via=Imgur|access-date=March 21, 2017}}

|148

{{single chart|Austria|1|artist=Robin Beck|song=First Time|rowheader=true|access-date=March 13, 2022}}
{{single chart|Flanders|1|artist=Robin Beck|song=First Time|rowheader=true|access-date=March 13, 2022}}
scope="row"|Denmark (IFPI)Danish Singles Chart. February 10, 1989.

|4

scope="row"|Europe (European Hot 100 Singles){{cite magazine|url=https://worldradiohistory.com/hd2/IDX-UK/Music/Archive-Music-Media-IDX/IDX/80s/89/M&M-1989-02-11-OCR-Page-0010.pdf#search=%22robin%20beck%20first%20time%22|title=Eurochart Hot 100 Singles|magazine=Music & Media|volume=6|issue=6|page=18|date=February 11, 1989|access-date=April 24, 2021}}

|1

scope="row"|Finland (Suomen virallinen lista){{cite book|first=Jake|last=Nyman|year=2005|title=Suomi soi 4: Suuri suomalainen listakirja|edition=1st|publisher=Tammi|location=Helsinki|isbn=951-31-2503-3|language=fi}}

|3

{{single chart|France|4|artist=Robin Beck|song=First Time|rowheader=true|access-date=March 13, 2022}}
scope="row"|Greece (IFPI){{cite magazine|url=https://worldradiohistory.com/UK/Music-and-Media/80s/1989/M&M-1989-03-04.pdf|title=Top 3 Singles in Europe|magazine=Music & Media|volume=6|issue=9|page=26|date=March 4, 1989|access-date=September 25, 2020}}

|1

{{single chart|Ireland2|1|song=First Time|rowheader=true|access-date=March 13, 2022}}
{{single chart|Dutch40|1|year=1989|week=1|rowheader=true|access-date=December 31, 2017}}
{{single chart|Dutch100|1|artist=Robin Beck|song=First Time|rowheader=true|access-date=December 31, 2017}}
{{single chart|New Zealand|43|artist=Robin Beck|song=First Time|rowheader=true|access-date=March 13, 2022}}
{{single chart|Norway|1|artist=Robin Beck|song=First Time|rowheader=true|access-date=March 13, 2022}}
scope="row"|Spain (AFYVE){{cite book|last=Salaverri|first=Fernando|title=Sólo éxitos: año a año, 1959–2002|edition=1st|date=September 2005|publisher=Fundación Autor-SGAE|location=Spain|isbn=84-8048-639-2}}

|2

{{single chart|Sweden|2|artist=Robin Beck|song=First Time|rowheader=true|access-date=March 13, 2022}}
{{single chart|Switzerland|1|artist=Robin Beck|song=First Time|rowheader=true|access-date=March 13, 2022}}
{{single chart|UKsinglesbyname|1|artist=Robin Beck|artistid=25129|rowheader=true|access-date=March 13, 2022}}
{{single chart|West Germany|1|artist=Robin Beck|song=First Time|songid=1891|rowheader=true|access-date=March 13, 2022|refname="ger"}}

{{col-2}}

=Year-end charts=

class="wikitable plainrowheaders" style="text-align:center"

!Chart (1988)

!Position

scope="row"|UK Singles (OCC){{cite magazine|title=Top 100 Singles: Year-End Chart 1988|magazine=Music Week|page=12|date=March 4, 1989}}

|12

class="wikitable sortable plainrowheaders" style="text-align:center"

!Chart (1989)

!Position

scope="row"|Austria (Ö3 Austria Top 40){{cite web|url=https://austriancharts.at/year.asp?cat=s&id=1989|title=Jahreshitparade Singles 1989|language=de|access-date=March 13, 2022}}

|12

scope="row"|Belgium (Ultratop){{cite web|url=https://www.ultratop.be/nl/annual.asp?year=1989|title=Jaaroverzichten 1989|publisher=Ultratop|language=nl|access-date=March 13, 2022}}

|39

scope="row"|Europe (Eurochart Hot 100){{cite magazine|url=https://worldradiohistory.com/UK/Music-and-Media/80s/1989/M&M-1989-12-23.pdf|title=Eurochart Hot 100 of 1989|magazine=Music & Media|via=World Radio History|volume=6|issue=51|page=6|date=December 23, 1989|access-date=January 17, 2020}}

|9

scope="row"|Netherlands (Dutch Top 40){{cite web|url=https://www.top40.nl/bijzondere-lijsten/top-100-jaaroverzichten/1989|title=Top 100–Jaaroverzicht van 1989|publisher=Dutch Top 40|language=nl|access-date=March 13, 2022}}

|67

scope="row"|Netherlands (Single Top 100){{cite web|url=https://dutchcharts.nl/jaaroverzichten.asp?year=1989&cat=s|title=Jaaroverzichten – Single 1989|publisher=MegaCharts|language=nl|access-date=March 13, 2022}}

|85

scope="row"|Switzerland (Schweizer Hitparade){{cite web|url=http://swisscharts.com/charts/jahreshitparade/1989|title=Schweizer Jahreshitparade 1989|language=de|access-date=March 13, 2022}}

|3

scope="row"|West Germany (Official German Charts){{cite web|url=https://www.offiziellecharts.de/charts/single-jahr/for-date-1989|title=Top 100 Singles–Jahrescharts 1989|publisher=GfK Entertainment|language=de|access-date=March 13, 2022}}

|3

{{col-end}}

Certifications

{{Certification Table Top}}

{{Certification Table Entry|region=France|type=single|artist=Beck Robin|title=First Time|award=Silver|relyear=1989|certyear=1989|source=infodisc}}

{{Certification Table Entry|region=Germany|type=single|artist=Robin Beck|title=First Time|award=Platinum|relyear=1988|certyear=1989}}

{{Certification Table Entry|region=Switzerland|type=single|artist=Robin Beck|title=First Time|award=Gold|relyear=1988|certyear=1989}}

{{Certification Table Entry|region=United Kingdom|type=single|artist=Robin Beck|title=First Time|award=Silver|relyear=1988|certyear=1988|id=2287-2813-1|access-date=March 13, 2022}}

{{Certification Table Bottom}}

Cover versions

The song was covered in a Spanish version for the Latin American Coca-Cola campaign by Mexican singer Rocío Banquells, under the title Primera Vez, released on her album En El Alambre.

In 1999, Polish singer Kasia Kowalska recorded a Polish-language version of the song for the Polish Coca-Cola campaign, under the title "Chcę zatrzymać ten czas". Polish singer Margaret also recorded her version of the song titled "Smak radości" for Polish Coca-Cola commercial.{{cite web|url=http://media2.pl/reklama-pr/120521-Pocaluj-Radosc-gwiazdorska-kampania-Coca-Coli-z-okazji-100-urodzin-kultowej-butelki-wideo.html|title=Pocałuj Radość – gwiazdorska kampania Coca-Coli z okazji 100 urodzin kultowej butelki|publisher=Media2|language=pl|date=April 3, 2015|access-date=May 3, 2016|archive-url=https://web.archive.org/web/20150411123352/http://media2.pl/reklama-pr/120521-Pocaluj-Radosc-gwiazdorska-kampania-Coca-Coli-z-okazji-100-urodzin-kultowej-butelki-wideo.html|archive-date=April 11, 2015}} It was released for digital download on April 16, 2015.{{cite web|url=https://music.apple.com/pl/album/smak-rado%C5%9Bci-single/984630817|title=Smak Radości – Single by Margaret|publisher=iTunes Store (PL)|access-date=November 11, 2016|url-status=live|archive-url=https://web.archive.org/web/20160216084417/https://itunes.apple.com/pl/album/smak-radosci-single/id984630817|archive-date=February 16, 2016}}

=Unique version=

In 2003, the song was covered by Unique which achieved minor success in Switzerland.

==Track listing==

CD maxi

  1. "First Time" (radio edit djs@work RMX) — 3:12
  2. "First Time" (video mix free power mix) — 3:48
  3. "First Time" (club mix Patrick Bnton RMX) — 6:38
  4. "First Time" (Ibiza groove mix zero G RMX) — 5:48
  5. "First Time" (trance club mix Unique & toxic RMX) — 7:31
  6. "First Time" (extended mix djs@work RMX) — 6:52
  7. "First Time" (extended mix free power 4 hypnotic) — 6:35

==Charts==

class="wikitable plainrowheaders" style="text-align:center"

!Chart (2003)

!Peak
position

{{single chart|Switzerland|61|artist=Unique feat. Robin Beck|song=First Time|rowheader=true|access-date=March 13, 2022}}

=Sunblock version=

In 2006, Sunblock, an electronic music group from Sweden, recorded a cover of the song with Robin Beck for their second single. It became their second top-10 hit, charting at number nine on the UK Singles Chart.

==Charts==

class="wikitable sortable plainrowheaders" style="text-align:center"

!Chart (2006)

!Peak
position

{{single chart|Czech Republic|46|year=2006|week=32|rowheader=true|access-date=March 13, 2022}}
{{single chart|Finland|6|artist=Sunblock feat. Robin Beck|song=First Time|rowheader=true|access-date=March 13, 2022}}
{{single chart|Hungarydance|33|year=2006|week=25|rowheader=true|access-date=March 13, 2022}}
{{single chart|Ireland2|10|song=First Time|rowheader=true|access-date=March 13, 2022}}
{{single chart|Dutch40|28|year=2006|week=26|rowheader=true|access-date=March 13, 2022|refname="d40sun"}}
{{single chart|Dutch100|48|artist=Sunblock feat. Robin Beck|song=First Time|rowheader=true|access-date=March 13, 2022}}
{{single chart|Scotland|3|date=20060527|rowheader=true|access-date=March 13, 2022}}
{{single chart|Sweden|32|artist=Sunblock feat. Robin Beck|song=First Time|rowheader=true|access-date=March 13, 2022}}
{{single chart|UK|9|date=20060527|rowheader=true|access-date=March 13, 2022}}
{{single chart|UKdance|7|date=20060527|rowheader=true|access-date=March 13, 2022}}

See also

References