Five & Alive

Five & Alive was established by Kate Roberts in 2007 as a subsidiary program of Population Services International, where she serves as Vice President of Corporate Marketing and Communications. The health program is a collaborative initiative of YouthAIDS, an HIV/AIDS prevention program of PSI.{{cite web|url=http://www.looktothestars.org/charity/1234-five-and-alive |title=Five & Alive: Celebrity Supporters |publisher=Looktothestars.org |date= |accessdate=2011-08-25}}

File:Mosquito Netting.jpg

Five & Alive water-treated products include a sodium hypochlorite-based water solution, chlorine-based tablets, and a flocculent powder for people to purify water at the household level.{{cite web |url=http://www.psi.org/our-work/healthy-lives/diarrheal-disease?phpMyAdmin=D673WcPmz30VmXaIcHmZXgbNRE3 |title=Diarrheal Disease |publisher=PSI |accessdate=2012-05-18 |url-status=dead |archiveurl=https://web.archive.org/web/20120501150012/http://www.psi.org/our-work/healthy-lives/diarrheal-disease?phpMyAdmin=D673WcPmz30VmXaIcHmZXgbNRE3 |archivedate=2012-05-01 }} Five & Alive has promoted oral rehydration salts (ORS) and zinc supplements for children who may die from diarrhea-related dehydration. Five & Alive's pre-packaged therapy kits that contain cotrimoxazole were provided through private sector clinics to treat pneumonia in children under five.{{cite web |url=http://www.psi.org/our-work/healthy-lives/pneumonia?phpMyAdmin=D673WcPmz30VmXaIcHmZXgbNRE3 |title=Pneumonia |publisher=PSI |accessdate=2012-05-18 |url-status=dead |archiveurl=https://web.archive.org/web/20120501150627/http://www.psi.org/our-work/healthy-lives/pneumonia?phpMyAdmin=D673WcPmz30VmXaIcHmZXgbNRE3 |archivedate=2012-05-01 }}

Five & Alive has estimated that over 3.5 million deaths of mothers and children have occurred due to malnutrition, or "undernutrition", and has stated that for children, ensuring access to health and nutritional sustenance during the first 1,000 days from conception to age two can break the cycle of malnutrition.{{cite web |url=http://www.psi.org/our-work/healthy-lives/undernutrition?phpMyAdmin=D673WcPmz30VmXaIcHmZXgbNRE3 |archive-url=https://archive.today/20130415161933/http://www.psi.org/our-work/healthy-lives/undernutrition?phpMyAdmin=D673WcPmz30VmXaIcHmZXgbNRE3 |url-status=dead |archive-date=2013-04-15 |title=Undernutrition |publisher=PSI |accessdate=2012-05-18 }}

Five & Alive provided services include ensuring access to immunization and vaccination, and water and sanitation. Additional services include access to basic education, primarily for young girls.{{cite web |url=http://www.psi.org/our-work/healthy-lives/neonatal?phpMyAdmin=D673WcPmz30VmXaIcHmZXgbNRE3 |title=Neonatal |publisher=PSI |accessdate=2012-05-18 |url-status=dead |archiveurl=https://web.archive.org/web/20120501150322/http://www.psi.org/our-work/healthy-lives/neonatal?phpMyAdmin=D673WcPmz30VmXaIcHmZXgbNRE3 |archivedate=2012-05-01 }} Five & Alive promotes a set of interventions that includes breastfeeding, kangaroo mother care, and delayed bathing.

Five & Alive collaborated with the magazine Condé Nast Traveler, in which they offered financial support through their Five & Alive Fund in addition to print coverage in support of Five & Alive's marketing campaigns.{{cite web |url=http://www.concierge.com/cntraveler/articles/12920?all=yes |archive-url=https://archive.today/20130119231226/http://www.concierge.com/cntraveler/articles/12920?all=yes |url-status=dead |archive-date=2013-01-19 |title=The Week of (Not) Living Dangerously from Condé Nast Traveler on |publisher=Concierge.com |date=1994-04-06 |accessdate=2011-10-22 }}{{cite web|url=http://www.concierge.com/cntraveler/articles/11352 |archiveurl=https://web.archive.org/web/20090309003247/http://www.concierge.com/cntraveler/articles/11352 |archivedate=2009-03-09 |title=Condé Nast Traveler - Travel Reviews, News, Guides & Tips |date=2009-03-09 |accessdate=2011-10-22}} As a founding partner of the Condé Nast Traveler Five & Alive Fund, Crystal Cruises has raised over $180,000. Assistance has included the distribution of child survival packages in Uganda and assistance in training healthcare workers to provide diagnoses and treatments to children in Cameroon. They also provide an opportunity for travelers to donate financially and purchase merchandise in their onboard retail shops.{{cite web|url=http://www.crystalcruises.com/support.aspx?FC=2&TPT=7 |title=Support |publisher=Crystal Cruises |date=2000-01-01 |accessdate=2011-10-22}}

Partnerships with Blackberry Farm and The Inn at Little Washington have led to several fundraising events. Appetite for Life dinners at Blackberry Farm in 2009 and 2010 raised over $160,000{{cite web |url=http://www.psi.org/five-alive-news-media-and-events |title=Five & Alive News, Media and Events |publisher=PSI |accessdate=2011-10-22 |url-status=dead |archiveurl=https://web.archive.org/web/20111013125712/http://psi.org/five-alive-news-media-and-events |archivedate=2011-10-13 }} towards Five & Alive's initiatives in Haiti, while events at the Inn at Little Washington raised over $650,000.{{cite web|url=https://www.washingtonpost.com/wp-dyn/content/article/2008/04/01/AR2008040100603.html |title=Charity Gala to Mark Inn's 30th Anniversary |work=Washingtonpost.com |date=2008-04-02 |accessdate=2011-10-22}} The program has been promoted by Ashley Judd,{{cite web |date= |title=Ashley Judd Speech to the United Nations |url=https://www.un.org/ga/president/62/ThematicDebates/humantrafficking/ashleyspeech.pdf |url-status=dead |archive-url=https://web.archive.org/web/20081001122914/https://www.un.org/ga/president/62/ThematicDebates/humantrafficking/ashleyspeech.pdf |archive-date=October 1, 2008 |accessdate=2012-05-18 |publisher=Un.org}}{{cite web |title=May 1, 2008: Acclaimed Actress and Activist Ashley Judd Visits the DRC |url=http://kinshasa.usembassy.gov/pr050108.html |url-status=dead |archiveurl=https://web.archive.org/web/20110930030816/http://kinshasa.usembassy.gov/pr050108.html |archivedate=September 30, 2011 |accessdate=2011-08-25 |publisher=Kinshasa.usembassy.gov}} Molly Sims,{{cite web |date= |title=Molly Sims: Worker in Progress |url=http://vegasmagazine.com/celebrities/articles/sims-city |accessdate=2011-10-22 |publisher=Vegas Magazine}} Anna Kournikova,{{cite web |last=Kournikova |first=Anna |date=2009-02-27 |title=Anna Kournikova in Haiti, Day One: Child Survival |url=http://www.concierge.com/cntraveler/blogs/80days/2009/02/day-one-child-s.html |url-status=dead |archive-url=https://web.archive.org/web/20111020112223/http://www.concierge.com/cntraveler/blogs/80days/2009/02/day-one-child-s.html |archive-date=2011-10-20 |accessdate=2011-08-25 |publisher=Concierge.com}} and Mandy Moore.{{cite web |date=2009-02-11 |title=Mandy Moore |url=http://www.ventertainmentonline.com/Mandy-Moore.htm |url-status=usurped |archive-url=https://web.archive.org/web/20110918230545/http://www.ventertainmentonline.com/Mandy-Moore.htm |archive-date=2011-09-18 |accessdate=2011-08-25 |publisher=Ventertainmentonline.com}}

• Frank E. Loy – Chair, former Undersecretary of State for Global Affairs
• Rehana Ahmed – physician, reproductive health specialist for the United Nations Millennium Project, Nairobi, Kenya
• David E. Bloom – Chair, Department of Global Health and Population, Harvard School of Public Health
• Barbara Bush – President, Global Health Corps, New York
• William C. Harrop – former U.S. Ambassador to Guinea, Israel, Kenya, and Zaire; and Inspector General of the U.S. Department of State and the Foreign Service, Washington, DC
• Judith Richards Hope – Adjunct Professor, Georgetown University; attorney, Washington, DC
• Ashley Judd – Public Health and Human Rights Activist, Franklin, Tennessee
• Gilbert Omenn – Professor of Internal Medicine, Ann Arbor, Michigan
• Malcolm Potts – Chair, Population and Family Planning in the University of California, Berkeley School of Public Health

• Judd, Ashley. All That Is Bitter & Sweet, New York: Random House, 2011. {{ISBN|978-0345524829}}

{{Reflist|2}}

• {{YouTube|HealthyBehaviors|PSI and Five & Alive}}

{{DEFAULTSORT:Five and Alive}}

Category:Health charities in the United States

Category:Medical and health organizations based in Washington, D.C.