Flávio Rocha
{{short description|Brazilian politician}}
{{Portuguese name|Gurgel|Rocha}}
{{Infobox officeholder
|name = Flávio Rocha
|image = Flávio Rocha wiki .jpg
|office = CEO and Chairman of Lojas Riachuelo
|term_start = May 2005
|term_end =
|predecessor = Nevaldo Rocha
|successor =
|office1 = Federal Deputy from Rio Grande do Norte
|term_start1 = 1 February 1987
|term_end1 = 1 February 1995
|birth_name = Flávio Gurgel Rocha
|birth_date = {{birth date and age|1958|2|14|df=y}}
|birth_place = Recife, Pernambuco, Brazil
|party = Republicanos (2019–present)
|otherparty = {{Plainlist|
- PFL (1985–1987)
- PL (1987–1989)
- PRN (1989–1992)
- PL (1992–2006)
- PR (2006–2018){{cite web|url=http://politica.estadao.com.br/blogs/coluna-do-estadao/sem-partido-flavio-rocha-esta-filiado-ao-pr/|title='Sem partido', Flávio Rocha está filiado ao PR|publisher=Folha de S. Paulo|language=pt|first=Andreza|last=Matais|date=24 March 2018|accessdate=27 March 2018}}
- PRB (2018–2019){{cite web|url=https://www1.folha.uol.com.br/poder/2018/03/dono-da-riachuelo-se-filia-ao-prb-para-disputar-presidencia.shtml|title=Dono da Riachuelo se filia ao PRB para disputar Presidência|publisher=Folha de S. Paulo|language=pt|first1=Bruno|last1=Boghossian|first2=Mariana|last2=Carneiro|date=27 March 2018|accessdate=27 March 2018}}
}}
|mother = Eliete Gurgel Rocha
|father = Nevaldo Rocha
|occupation = CEO and Chairman of Riachuelo
|profession = Businessman
|children = Felipe {{small|(b. 1987)}}
Flávio {{small|(b. 1991)}}
Fernando {{small|(b. 1992)}}
Fabricio {{small|(b. 1996)}}
|alma_mater = Getúlio Vargas Foundation (FGV)
|spouse = {{Marriage|Anna Cláudia Klein|11 December 1990}}}}
Flávio Gurgel Rocha (born 14 February 1958){{cite web|url=http://www1.folha.uol.com.br/fsp/1994/6/11/brasil/21.html|title=Raio-X|publisher=Folha de S. Paulo|language=pt|date=11 June 1994|accessdate=25 January 2018}} is a Brazilian former federal deputy and businessman, current CEO and Chairman of Lojas Riachuelo,{{cite web|url=http://www1.folha.uol.com.br/mercado/2018/01/1951286-de-ny-presidente-da-riachuelo-lanca-manifesto-pro-liberalismo-e-contra-pt.shtml|title=Dono da Riachuelo lança manifesto em NY; assista ao vídeo|publisher=Folha de S. Paulo|language=pt|first=Mariana|last=Carneiro|date=17 January 2018|accessdate=25 January 2018}} one of the largest retailers in the country.{{cite web|url=http://economia.estadao.com.br/noticias/negocios,com-impeachment--a-agonia-seria-curta,1757144|title=Com impeachment, a agonia seria curta|publisher=Estado de S. Paulo|language=pt|first1=Alexa|last1=Salomão|first2=Fernando|last2=Scheller|date=5 September 2015|accessdate=25 January 2018|url-access=limited}}
Biography
Born on 14 February 1958, Flávio Rocha is the current CEO of apparel retailer Lojas Riachuelo and of its financial services subsidiary, Midway Financeira. His family also owns Confecções Guararapes, the group's industrial company, as well as Transportadora Casa Verde, the Group's logistics subsidiary.{{cite web|url=https://www.riachuelo.com.br/a-empresa/grupo-guararapes|title=Grupo Guararapes|publisher=Riachuelo|language=pt|accessdate=25 January 2018|archive-date=12 June 2018|archive-url=https://web.archive.org/web/20180612232948/https://www.riachuelo.com.br/a-empresa/grupo-guararapes|url-status=dead}} Riachuelo is one of 15 biggest employers of the country, with over 40,000 employees (2017).{{cite web|url=https://exame.abril.com.br/revista-exame/500-maiores-empresas/|title=Melhores e Maiores - As 500 maiores empresas do Brasil|publisher=Exame|language=pt|date=11 August 2017|accessdate=25 January 2018}}
In 1986, was elected federal deputy for Rio Grande do Norte for the National Reconstruction Party (PRN), being reelected in 1990 for the Liberal Party (PL). In 1994, he attempted to run for The Presidency with the PL, but later formed a coalition to support the winning party, the PSDB, led by Fernando Henrique Cardoso.{{cite web|url=http://forbes.uol.com.br/negocios/2017/06/flavio-rocha-lidera-campanha-por-maior-protagonismo-do-empresariado-no-brasil/|title=Flávio Rocha lidera campanha por maior protagonismo do empresariado no Brasil|last=Vicent Bernardo|first=José|date=11 June 2017|work=Forbes|language=pt|accessdate=25 January 2018|archive-date=17 January 2018|archive-url=https://web.archive.org/web/20180117072105/http://forbes.uol.com.br/negocios/2017/06/flavio-rocha-lidera-campanha-por-maior-protagonismo-do-empresariado-no-brasil/|url-status=dead}}
Rocha and his wife are members of the neo-Pentecostal church Comunidade Evangélica Sara Nossa Terra.{{cite web|title="Seguimos os princípios da família e da Bíblia", diz mulher de Flávio Rocha, dono da Riachuelo|first=Ludmila|last=Rodrigues|trans-title="We follow the principles of the family and the Bible," says wife of Flávio Rocha, owner of Riachuelo|url=http://saranossaterra.com.br/noticias/seguimos-os-principios-da-familia-e-da-biblia-diz-mulher-de-flavio-rocha/|language=pt|date=26 April 2018|accessdate=26 April 2019}}
Political profile
Rocha defends the free market as a natural vehicle to fight corruption,{{cite web|url=https://veja.abril.com.br/blog/augusto-nunes/flavio-rocha-e-o-convidado-do-roda-viva-desta-noite/|title=Flávio Rocha: 'O livre mercado é o predador natural da corrupção'|publisher=Veja|language=pt|first=Branca|last=Nunes|date=26 September 2017|accessdate=25 January 2018}} and is one of the main defenders of economic liberalism in Brazil. He defends a smaller and more efficient Government.{{cite web|url=http://politica.estadao.com.br/noticias/geral,o-mito-do-estado-robin-hood-acabou-diz-o-empresario-flavio-rocha,10000088869|title='O mito do Estado Robin Hood acabou', diz o empresário Flávio Rocha|publisher=Estado de S. Paulo|language=pt|first=José|last=Fucs|date=17 November 2016|accessdate=25 January 2018|url-access=limited}}
In 2016, he received the Entrepreneur of the Year award from the magazine Isto É Dinheiro in the Retail category. A former federal deputy between 1987 and 1995, Rocha was one of the first businessmen to support the impeachment of former president Dilma Rousseff and the candidacy of João Doria to become mayor of São Paulo.{{cite web|url=https://istoe.com.br/presidente-da-riachuelo-ve-placar-da-previdencia-com-profundo-pesar/|title=Presidente da Riachuelo vê Placar da Previdência 'com profundo pesar'|publisher=Isto É|language=pt|date=8 December 2017|accessdate=25 January 2018}}
In January 2018, Rocha launched the manifest "Brasil 200", which defends a liberal economic agenda and conservatism in social values. The name is a reference to the 200 years of independence of Brazil.{{cite web|url=http://www.infomoney.com.br/mercados/politica/noticia/7216601/flavio-rocha-explica-movimento-brasil-200-pede-presidente-liberal-economia|title=Flávio Rocha explica movimento "Brasil 200" e pede presidente liberal na economia e conservador nos costumes|publisher=InfoMoney|language=pt|date=18 January 2017|accessdate=25 January 2018}}{{cite web|url=http://www.valor.com.br/politica/5270125/flavio-rocha-por-um-liberal-na-economia-e-conservador-nos-costumes|title=Flávio Rocha: Por um liberal na economia e conservador nos costumes|publisher=Valor Econômico|language=pt|first=Mariana|last=Falcão|date=20 January 2018|accessdate=25 January 2018}}
References
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{{s-ttl|title=CEO and Chairman of Lojas Riachuelo|years=2005–present}}
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{{DEFAULTSORT:Rocha, Flavio}}
Category:Members of the Chamber of Deputies (Brazil) from Rio Grande do Norte
Category:Democrats (Brazil) politicians
Category:Liberal Party (Brazil, 1985) politicians
Category:Liberal Front Party (Brazil) politicians
Category:Agir (Brazil) politicians
Category:Liberal Party (Brazil, 2006) politicians
Category:Republicans (Brazil) politicians
Category:Politicians from Recife