Flag of Milwaukee

File:Milwaukee Civil War Flag.png

The flag displays symbols of Milwaukee on a medium blue background, with the city name below all the elements. In the center, a gear, representing industry, bears symbols of Milwaukee's identity and history. An Indian head, resembling the Milwaukee Braves logo at the time, represents Native American origins. The flag contains an image of another flag, this one red/white/red stripes with two stars. Identified as the Civil War battle flag of a Milwaukee regiment, it has also been suggested that this represents a service flag, although it lacks the red border.{{cite web |last1=Holloway |first1=Michael |title=The Worst City Flag in America? |url=https://urbanmilwaukee.com/2015/10/28/the-worst-city-flag-in-america/ |publisher=Urban Milwaukee |access-date=July 19, 2018 |date=October 28, 2015}}{{cite journal |title=Milwaukee, Wisconsin |journal=Raven: A Journal of Vexillology |volume=9 |year=2002 |pages=216–218 |issn=1071-0043 |doi=10.5840/raven2002/20039/1089 }}{{cite web |last1=Michaels |first1=Chance |title="Flying Milwaukee's Flag", Part Ia: Our Civil War Banner? |url=http://www.borchertfield.com/2016/02/flying-milwaukees-flag-part-ia-our.html |website=borchertfield.com |access-date=11 February 2025 |date=12 February 2016}} A lamp symbol in the upper right was once associated with the Milwaukee City Library. Below this is Milwaukee City Hall, representing government, which is flanked by abstract outlines of the Basilica of St. Josaphat to represent the city's churches, housing, a factory, the Milwaukee Arena, and the former County Stadium (demolished in 2001) along a straight shoreline with waves representing Lake Michigan. The golden barley stalk on the left represents Milwaukee's brewing history, and the red ship with water symbolizes Milwaukee's status as a port city, with the 1846 date of city incorporation from the merger with Byron Kilbourn's Kilbourntown and Solomon Juneau's Juneautown on the flag's right vertically.

Milwaukee has had a series of city flags, some official and some only proposed, both before and after the current design was adopted.

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|File:Milwaukee-1898-flag-contest.jpg|{{FIAV|proposal}}Grayscale version of the 1897 contest winner, as published in the Milwaukee Journal on January 10, 1898

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The first attempt to introduce a civic flag came in an 1897 Milwaukee Journal contest. The winning entry, designed by John Amberg, included an oak branch with the motto "Steady Progress" over a cream-colored field. Mr. Amberg was awarded the first prize of $15.{{cite web |last1=Foran |first1=Chris |title=Milwaukee Journal held a design contest for a new city flag — in 1897 |url=https://www.jsonline.com/story/life/green-sheet/2018/07/19/milwaukee-journal-held-design-contest-new-city-flag-1897/800936002/ |website=jsonline.com |publisher=Milwaukee Journal Sentinel |access-date=July 19, 2018 |date=July 19, 2018}}{{cite news |title=Design for Civic Flag |date=January 10, 1898 |work=Milwaukee Journal }} via {{cite web |title=Flying Milwaukee's Flag |last=Michaels |first=Chance |date=January 6, 2016 |work=Borchert Field |url=http://www.borchertfield.com/2016/01/flying-milwaukees-flag.html}} The design was praised by then-mayor William C. Rauschenberger, who lost reelection shortly thereafter. The flag was never officially adopted.{{cite web |title=Flying Milwaukee's Flag |last=Michaels |first=Chance |date=January 6, 2016 |work=Borchert Field |url=http://www.borchertfield.com/2016/01/flying-milwaukees-flag.html}}

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|File:MilwaukeeFlag1909.svg|{{FIAV|historical}}"Municipal Flag of Milwaukee", as described in press accounts from 1909

|File:MilwaukeePoliceFlag 1927.png|{{FIAV|historical}}Flag adopted in 1927 and used by the Milwaukee Police Department for ceremonial use

|File:MilwaukeeFireDeptFlag 1920s.jpg|{{FIAV|historical}}Variant version given to the Milwaukee Fire Department

|File:Milwaukee_HamburgAmerikaFlag.png|{{FIAV|proposal}}Flag designed for MS Milwaukee ceremony in 1928

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In 1909, press accounts described "the municipal flag of Milwaukee" as being blue with a red circle and white "M", possibly related to the red-circle iconography of the city's "Milwaukee: a Bright Spot" advertising campaign of the early 1900s.{{cite news |title=MILWAUKEE'S HOMECOMING CELEBRATION |url=https://books.google.com/books?id=yt8_AAAAIBAJ&dq=milwaukee+flag+design&pg=PA1&article_id=5847,1061061 |access-date=20 September 2024 |work=The Nashua (NH) Telegraph |date=8 April 1909}}{{cite book |last1=Watrous |first1=R. B. (Richard Benedict) |title=Milwaukee: A Bright Spot |date=1902 |publisher=[Milwaukee, Wis.] : Citizens' Business League |url=https://archive.org/download/milwaukeebrights00watr/milwaukeebrights00watr.pdf |access-date=20 September 2024}}

This flag appears to have fallen out of favor shortly thereafter; in 1917, Alderman Frederick C. Bogk called for commissioning a city flag as part of an ambitious plan for Milwaukee's growth, along with expanding the harbor, investing in infrastructure, preserving residential districts, and annexing the innermost suburbs. The flag never came to fruition.{{cite news |title=Milwaukee Puzzled, It Has No City Flag |url=https://news.google.com/newspapers?id=X94mAAAAIBAJ&sjid=gAIGAAAAIBAJ&pg=2310%2C4533191 |access-date=July 19, 2018 |publisher=The Delmarvia Star |date=November 4, 1928}}

In 1927, a group of citizens created their own flag, a field of Alice blue with the city seal in golden orange in the center.{{cite news |title=Official City Flag |url=https://news.google.com/newspapers?id=c6ZQAAAAIBAJ&sjid=oCEEAAAAIBAJ&pg=5530%2C4081512 |access-date=July 19, 2018 |publisher=The Milwaukee Journal |date=February 6, 1927}} The flag was submitted to the Common Council, adopted, and given to the Milwaukee Police Department for its exclusive use in parades. A dark blue/light blue version was created for the Fire Department. Over time, the police and fire department flags fell into disuse, and neither was used to represent the city as a whole.

The following year, the Hamburg America cruise line decided to christen its newest ship the MS Milwaukee, and the company requested Milwaukee's city flag be brought to Germany for her launching ceremony. Rather than send the Alice blue flag introduced just the year before, the city considered a new flag design, incorporating alternating angled bars of green and blue emblazoned with a cream-colored "M" over a red circle.{{cite news |title=No City Flag |url=https://news.google.com/newspapers?id=AicbAAAAIBAJ&sjid=40sEAAAAIBAJ&pg=4029%2C4277268 |access-date=July 19, 2018 |newspaper=The Pittsburgh Press |date=November 4, 1928}}

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|File:Milwaukee Centurama flag.svg|{{FIAV|historical}}Milwaukee Centurama flag

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Efforts continued to introduce a new permanent city flag. In 1942, Alderman Fred P. Meyers introduced a new resolution in the Common Council proposing "a special city flag committee composed of aldermen and public-spirited citizens who, with the co-operation of the art commission and other art institutions would be commissioned to recommend a design to be ready for Milwaukee's one {{sic|hundred|hide=y}} birthday" on January 31, 1946. The anniversary came and went without any action from the council itself, although a flag was created for the city's "Centurama" anniversary celebration. It featured the Centurama logo, a Janus-like two-faced figure rising from the waters of Lake Michigan, with one face facing the left "saluting the past", and the other gazing right over an outstretched finger "challenging the future". The design, by local commercial artist Earl H. Martyn, was selected in a competition. Martyn won a first prize of $75.{{cite web |last1=Foran |first1=Chris |title=Looking back at Milwaukee's biggest lakefront festival (no, it wasn't Summerfest) |url=https://www.jsonline.com/picture-gallery/life/green-sheet/2021/07/12/look-milwaukees-biggest-lakefront-festival-no-not-summerfest-centurama/7906283002/ |website=jsonline.com |publisher=Milwaukee Journal Sentinel |access-date=11 September 2024 |date=12 July 2021}}

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|File:1950_Flag_DesignWinner.jpg|{{FIAV|proposal}}Grayscale version of the 1950 contest winner

|File:Milwaukee Flag postcard.jpg|{{FIAV|normal}}Final design adopted by Milwaukee, as hung in the Common Council chamber

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In 1950, Alderman Meyers re-introduced his proposed bill. City leaders recognized that Milwaukee was one of only four cities at the time with a population over 500,000 but without a flag, and so the city held its first official contest for flag designs. The winner was 17-year old Milwaukeean Alfred P. Dannenmann, who created a flag featuring three interlocking gears labeled "HOMES", "INDUSTRY", and "SHIPPING" between a banner reading "MILWAUKEE" and the date "1846". Dannenmann was awarded a $100 savings bond, but his design was not officially adopted by the city. Instead, the city's art commission decided to design a new flag itself, incorporating elements of several entries from the previous year's contest.{{cite news |title=Group WIll Try City Flag Design |url=https://news.google.com/newspapers?id=GQMkAAAAIBAJ&sjid=bSMEAAAAIBAJ&pg=3950%2C6811284 |access-date=July 19, 2018 |publisher=The Milwaukee Journal |date=November 14, 1951}}

Former alderman Fred Steffan, who had served on the Council during the 1950 contest but was by then working as a commercial artist for the Joseph Schlitz Brewing Company, combined various elements from the 1950 contest winner along with other city landmarks to create a new design, which was officially approved by the Common Council on September 21, 1954. The city ordered one single flag for display in the Common Council chambers. This flag, measuring three feet high and five feet wide and trimmed in gold fringe, was manufactured by local sporting goods company C.A. Burghardt & Sons, who had submitted the low bid of $186.41 ($2,197.79 in 2024 dollars). Burghardt & Sons delivered the flag to the Council on January 25, 1955, who placed it on display.

The city made flags available for purchase by the public in 1969, but the design never went into wide usage.

Steffan's original rendering presented to the Common Council, which he had painted on acrylic on paper, was believed lost until found in August 2021 by Milwaukee City Clerk Jim Owczarski while cleaning out the city archives.{{cite web |last1=Jannene |first1=Jeramey |title=Milwaukee Finds Its Original City Flag |url=https://urbanmilwaukee.com/2021/09/09/milwaukee-finds-its-original-city-flag/ |website=urbanmilwaukee.com |publisher=Urban Milwaukee |access-date=20 September 2024 |date=9 September 2021}} The city intends to preserve the painting and digitize it, in part to correct the inaccurate version found on Wikipedia.

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|File:MilwaukeeFlag 1975winner.png|{{FIAV|proposal}}1975 flag contest winner

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Twenty years after Steffan's flag was adopted, it was deemed outdated and too visually complicated. In 1975 the city held another contest for a new flag design. Lee Tishler, a Milwaukee Public Museum employee, won with a bright yellow swallowtail banner featuring bold symbols of civic life: people, parks, industry and lakefront. Although Tishler was awarded the contest's prize of a $100 savings bond in a ceremony at City Hall, his flag was not adopted.{{cite news |url=http://www.jsonline.com/news/obituaries/29289024.html |title=Tishler had a designer's eye |author=Amy Rabideau Silvers |work=Milwaukee Journal Sentinel |date=October 8, 2007}}{{cite journal |url=http://www.milwaukeemag.com/2015/06/02/running-it-up-the-flagpole-milwaukee-city-flag/ |title=Running It Up The Flagpole |first=Tim |last=McCormick |date=June 2, 2015 |journal=Milwaukee Magazine}}

In 2001, the Milwaukee Arts Board of the Milwaukee Common Council held a contest to attract designs for a new flag.{{cite news |last1=Borowski |first1=Greg J. |title=New wave: City flag makeover sought |url=https://news.google.com/newspapers?id=87AaAAAAIBAJ&sjid=fjAEAAAAIBAJ&pg=6414%2C5376280 |access-date=July 19, 2018 |newspaper=The Milwaukee Journal Sentinel |date=June 6, 2001}} Over 105 designs were submitted, but none met with the approval of the board. The board voted unanimously to forwarded five finalists to the Common Council, along with a recommendation that the Common Council reject them all, and Steffan's flag was retained.{{cite news|url=http://www3.jsonline.com/story/index.aspx?id=6354|title=Banner Bore: Designs for new city flag fail to capture spirit of Milwaukee, arts board decides|last=Held|first=Tom|date=December 19, 2001|newspaper=Milwaukee Journal Sentinel|access-date=2009-05-30 |archive-url=https://web.archive.org/web/20110616085141/http://www3.jsonline.com/story/index.aspx?id=6354 |archive-date=2011-06-16}} In a 2004 poll conducted by the North American Vexillological Association, the flag of Milwaukee was rated the fourth worst of all major cities in the United States.[http://nava.org/digital-library/design/surveys/2004-American-City%20Flags-Survey.pdf "2004 American City Flags Survey – Summary"], North American Vexillological Association, 2004 {{webarchive |url=https://web.archive.org/web/20170608181223/http://nava.org/digital-library/design/surveys/2004-American-City%20Flags-Survey.pdf |date=June 8, 2017}}

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|File:People's Flag of Milwaukee.svg|{{FIAV|proposal}}"Sunrise Over the Lake" by Robert Lenz, winner of the 2016 People's Flag of Milwaukee design contest{{Cite web|url=http://milwaukeeflag.com|title=The People's Flag of Milwaukee|date=2016-10-09|website=milwaukeeflag.com|access-date=2016-10-09}}

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In 2015, in response to negative media coverage spurred by a 99% Invisible episode, Steve Kodis, a local graphic designer, partnered with Greater Together, an AIGA-affiliated non-profit, to launch a flag contest called "The People's Flag of Milwaukee".{{cite news |url=http://wuwm.com/post/local-graphic-designer-milwaukee-deserves-great-flag-period |title=Local Graphic Designer: Milwaukee Deserves a Great Flag. Period. |first1=Claire |last1=Moseley |first2=Michelle |last2=Maternowski |date=September 4, 2015 |publisher=WUWM |location=Milwaukee}}{{Cite web|url=http://www.milwaukeeflag.com/|title=Overview|website=The People's Flag of Milwaukee|access-date=2016-05-28}}

Before the contest winner was announced, there was some pushback over the need to create a new city flag.{{cite web |last1=Weis |first1=Dustin |title=In defense of Milwaukee's flag |url=https://onmilwaukee.com/buzz/articles/flagdefense.html |website=onmilwaukee.com |access-date=2018-07-20 |date=August 7, 2013}} One local columnist wondered if a new design would even catch on with the public, or would be quickly abandoned as past proposals had been.{{cite web |last1=Rytlewski |first1=Evan |title=Please Stop Humoring The Misguided Campaign to Replace Milwaukee's Flag |url=https://shepherdexpress.com/around-milwaukee/please-stop-humoring-misguided-campaign-replace-milwaukee-s-flag/ |website=Shepherd Express |access-date=2018-07-19 |date=May 17, 2016}}

The public submitted 1,006 entries, from which five finalists were chosen in 2016. In an online poll of over 6,000 people, a design called "Sunrise Over the Lake" received the highest rating of the five.{{Cite web|url=http://www.jsonline.com/news/milwaukee/milwaukee-unveils-new-flag-by-robert-lenz-highlighting-a-unified-future-b99744199z1-383036861.html|title=Milwaukee unveils new flag by Robert Lenz highlighting a unified future|website=JSOnline|access-date=2016-06-15}} The flag's design is described as follows:

{{blockquote|The rising sun over Lake Michigan symbolizes a new day. The light blue bars in its reflection represent the city's three rivers ... and three founding towns ... . Gold represents our brewing history and white symbolizes peace.}}

On July 19, 2018, the Milwaukee Common Council's Steering and Rules Committee took up a proposal to designate the People's Flag of Milwaukee as the city's new official flag.{{Cite tweet |user=MKE_CC |author=Milwaukee Common Council |number=1019995100091383812 |date = 19 July 2018 |title=Steering and Rules Committee taking up a proposal that designates a new official City flag (pictured). Meeting starts at 1:30. @MKE_TV broadcasting live at http://Milwaukee.gov/citychannel }} That committee voted 6–2 to revisit the proposal at another meeting by the end of the year.{{Cite tweet |user=MKE_CC |author=Milwaukee Common Council |number=1020036494352896006 |date = 19 July 2018 |title=Committee votes 6–2 to take up proposed flag at another meeting by end of the year. In the interim have @MKEArtsBoard review it. Concerns of inclusion of public opinion and the proposed flag being similar to Reno's came up. }} In November of that year, the City of Milwaukee's Arts Board said the original search for a new flag was not inclusive enough, with the relatively small number of judges and voters involved in the process. At least one Milwaukee politician charged that the contest had not made enough efforts to include individuals without internet access. Alderwoman Chantia Lewis said it would not be fair to let "15 people change the entire flag for 600,000 people". Alderman Russell Stamper questioned whether the campaign represented the entire city, and then-Alderman Bob Donovan reported that only one constituent had reached out to him about the flag issue, and that person was opposed to changing the current flag.{{cite web |last1=Rytlewski |first1=Evan |title=Alders Blast People's Flag of Milwaukee as Racially Exclusionary and Unoriginal |url=https://shepherdexpress.com/news/alders-blast-people-s-flag-of-milwaukee-as-unoriginal-and-ra/ |website=Shepherd Express |access-date=2018-07-20 |date=July 19, 2018}}

{{Cite news|url=https://www.tmj4.com/news/local-news/the-people-s-flag-of-milwaukee-could-be-headed-back-to-the-drawing-board|title=The People's Flag of Milwaukee could be headed back to the drawing board|last=Durian|first=Tom |others=Photojournalist: Shaun Farrell|date=2018-11-15|work=TMJ4|access-date=2018-11-16|language=en-US}}{{cite news|last=Gurda|first=John|date=2020-02-06|url=https://www.jsonline.com/story/news/solutions/2020/02/06/milwaukee-common-council-ignites-flag-war-over-peoples-flag/4646492002/|title=It may be the People's Flag for much of Milwaukee, but that wasn't good enough for the Common Council|newspaper=Milwaukee Journal-Sentinel|access-date=2020-06-18}} The Arts Board recommended starting over from scratch.

Despite the inaction from city officials, the People's Flag was quickly embraced by the citizens of Milwaukee.{{cite web |last1=Reid |first1=Claire |title=You can push to make the People's Flag the official city flag of Milwaukee. Here's how |url=https://www.jsonline.com/story/news/local/milwaukee/2024/08/14/peoples-flag-of-milwaukee-community-feedback-roadshow-events-2024/74795226007/ |website=jsonline.com |publisher=Milwaukee Journal Sentinel |access-date=12 September 2024 |date=14 August 2024}} The organizers of the contest released the design into the public domain, deciding to let the flag gain popular acceptance before pushing for official recognition. Since its introduction, the People's Flag has been adopted by local businesses and used on commercial products from bicycles to microbrew labels.{{cite web |last1=Stingl |first1=Jim |title=Stingl: Milwaukee's unofficial new flag is showing up in more places |url=https://www.jsonline.com/story/news/columnists/jim-stingl/2018/03/06/stingl-milwaukees-unofficial-new-flag-showing-up-more-places/396629002/ |date=March 6, 2018 |access-date=July 19, 2018}} The Milwaukee Brewers sell merchandise featuring a combination of the flag image and their logo.{{cite web |last1=Mueller |first1=Matt |title=Wear two winning looks in one with these Milwaukee flag Brewers hats |url=https://onmilwaukee.com/market/articles/milwaukee-flag-brewers-hat.html |website=onmilwaukee.com |date=May 31, 2018 |access-date=July 19, 2018}}

This commercial availability, and the demand driving it, has led the People's Flag to become "a near-ubiquitous symbol across town", even without being officially adopted by the city government.

In July 2024, the Milwaukee Common Council decided to revisit the issue, with District 11 Alderman Peter Burgelis introducing a resolution to formally adopt the People's Flag as the official flag of Milwaukee.{{cite news |last1=Grenyo |first1=Maria |title=Milwaukee leaders push to adopt new official city flag |url=https://www.wisn.com/article/milwaukee-new-official-city-flag-fight-sunrise-over-lake-design/61488121 |access-date=July 4, 2024 |work=WISN 12 News|date=July 2, 2024}} On September 9, 2024, The Steering and Rules Committee voted 5–3 to send the resolution to the full Common Council for a vote.{{cite news |last1=Preciado |first1=Abril |title=New Milwaukee flag initiative; committee advances adoption |url=https://www.fox6now.com/news/new-milwaukee-flag-initiative-committee-advances-adoption |access-date=September 9, 2024 |work=FOX6 News Milwaukee |date=September 9, 2024}}

File:Substitute Milwaukee Flag 2024.jpgOn September 19, 2024, Alderman Robert J. Bauman, who had opposed bringing the flag to a vote, introduced his own version of the People's Flag. In a move reminiscent of former alderman Fred Steffan's collage-style design, Bauman superimposed a photo of Milwaukee's City Hall on top of the design, to "(enhance) the flag's association with the City of Milwaukee".{{cite web |last1=Bauman |first1=Robert J. |title=Ald. Bauman offers new city flag option for Council's consideration |url=https://city.milwaukee.gov/ImageLibrary/Groups/ccCouncil/News/2024/District-04/Combined-04---Substitute-Flag-File-and-Artwork.pdf |website=city.milwaukee.gov |publisher=City of Milwaukee |access-date=20 September 2024 |date=19 September 2024}} This design was met with derision when released, with news outlets asking "if he was being serious".{{Cite tweet |user=AJBayatpour |number=1837115671328465384 |title=Ald. Robert Bauman proposed adding an image of City Hall to "Sunrise Over the Lake," which could become the official Milwaukee flag next week. Pretty much everyone made fun of it, and Bauman's office didn't respond when I asked if he was being serious}} OnMilwaukee.com noted that its coverage of his press release was "not a mis-scheduled April Fool's post."

Bauman's suggestion inspired a series of humorous posts online, with commenters slapping all manner of "local symbols" (including sports figures, convenience stores, and a prominent Milwaukee attorney) to the People's Flag. Some noted that Bauman himself was replicating Steffan's 1954 process by trying to combine discordant and clashing elements into one design.{{cite web |last1=Radcliffe |first1=JR |title=New Milwaukee flag ideas? The discussion has again launched a bevy of humorous alternate suggestions |url=https://www.jsonline.com/story/news/local/2024/09/20/milwaukee-flag-discussion-prompts-humorous-alternatives-online/75305149007/ |website=jsonline.com |publisher=Milwaukee Journal Sentinel |access-date=30 September 2024 |date=20 September 2024}}

On September 24, 2024, Bauman's design was rejected by the Common Council by a 12-3 vote. Bauman was able to delay the vote on adopting "Sunrise Over the Lake" on a procedural matter over the estimated $917 it would take to replace the city's twenty physical copies of the official flag.{{cite web |last1=Wild |first1=Matt |title=Divided and tired Common Council votes to…keep talking about the "People's Flag" |url=https://milwaukeerecord.com/city-life/divided-and-tired-common-council-votes-to-keep-talking-about-the-peoples-flag/ |website=milwaukeerecord.com |publisher=The Milwaukee Record |access-date=30 September 2024 |date=24 September 2024}} The decision on the original People's Flag proposal was once again postponed by the Council on October 15.{{Cite news |last=Wild |first=Matt |date=2024-10-15 |title=Common Council keeps Milwaukee flag debate in limbo, congratulates Juvenile |url=https://milwaukeerecord.com/city-life/common-council-keeps-milwaukee-flag-debate-in-limbo-congratulates-juvenile/ |access-date=2024-11-06 |work=Milwaukee Record}} On November 6, the motion for the changing of the flag was sent back to the Steering & Rules Committee due back on 13 November 2024. As of March 2025, no further action has yet to be taken.{{Cite web |title=City of Milwaukee - File #: 240407 |url=https://milwaukee.legistar.com/LegislationDetail.aspx?ID=6771807&GUID=76A85167-CED5-41A2-BF6E-1E0804233754&Options=&Search=&FullText=1 |access-date=2025-03-28 |website=milwaukee.legistar.com}}

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• {{Cite web |last=Jannene |first=Jeramey |date=2025-06-18 |title=City Hall: Milwaukee’s Flag Debate Is Back |url=https://urbanmilwaukee.com/2025/06/18/city-hall-milwaukees-flag-debate-is-back/ |access-date=2025-06-18 |website=Urban Milwaukee |language=en}}

• {{FOTW|id=us-wi-mw|title=Milwaukee, Wisconsin (U.S.)}}

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Category:Flags of cities in Wisconsin

Category:Flags introduced in 1927

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