Flame (Tinashe song)

{{short description|2017 single by Tinashe}}

{{Infobox song

| name = Flame

| cover = Tinashe - Flame.png

| alt =

| border = yes

| type = single

| artist = Tinashe

| album = Joyride (Japanese edition)

| released = {{start date|2017|03|16}}

| recorded = 2015

| studio =

| venue =

| genre = {{flatlist|

| length = {{duration|m=3|s=06}}

| label = RCA

| writer = {{hlist|Tinashe Kachingwe|Nolan Lambroza|Simon Wilcox|Ilsey Juber|Nasri Atweh}}

| producer = Sir Nolan

| prev_title = Quit You

| prev_year = 2017

| next_title = No Drama

| next_year = 2018

}}

"Flame" is a song recorded by American singer Tinashe, released on March 16, 2017 as the intended first single from her third studio album Joyride, but was later scrapped until it became featured on the Japanese edition for the album.{{cite web|url=http://www.rap-up.com/2017/03/15/new-music-tinashe-flame/|title=New Music: Tinashe – 'Flame'|work=Rap-Up|date=March 16, 2017|accessdate=March 16, 2017}}{{cite web|url=https://music.apple.com/us/album/flame/1214410679?i=1214410683|title=Flame - Single by Tinashe|work=iTunes Store|access-date=March 16, 2017}} The song was produced by Sir Nolan,{{cite web|url=http://www.thefader.com/2017/03/16/tinashe-new-song-flame|title=Listen To Tinashe's New Song "Flame" |work=The Fader|first=Olivia|last=Craighead|date=March 16, 2017|accessdate=March 16, 2017}} who wrote the track with Tinashe, alongside Simon Wilcox, Ilsey Juber, and Nasri Atweh.

Composition

"Flame" is a midtempo eighties-styled synth-pop track described as "slow burning",{{cite magazine|url=https://www.rollingstone.com/music/news/hear-tinashe-channel-eighties-on-upbeat-new-song-flame-w472380|title=Hear Tinashe Channel Eighties on Upbeat New Song 'Flame'|magazine=Rolling Stone|last=Leight|first=Elias|date=March 16, 2017}}{{Cite news|url=http://www.idolator.com/7659247/tinashe-flame-full-song-review|title=Tinashe's "Flame" Is A Sugary Burst Of Pure Pop|work=Idolator|date=March 16, 2017|accessdate=March 23, 2017}}{{Cite magazine|url=http://www.billboard.com/articles/columns/hip-hop/7727883/tinashe-flame-new-song-listen-gq-travis-scott-photo|title=Tinashe Fights For Love on 'Flame,' Takes Steamy Photo with Travis Scott for 'GQ Style'|magazine=Billboard|accessdate=March 23, 2017}} incorporating fluffy synthesizers and pounding drums. It marks a stylistic departure from previous singles that Tinashe released in 2016, namely "Superlove" and "Company". The song's instrumentation was compared to "Style" by Taylor Swift. Lyrically, "Flame" talks about trying to save a relationship.

Critical reception

Mike Wass of Idolator gave "Flame" a positive review, writing, "I know some fans prefer Tee in eerie, alt-R&B mode, but I appreciate her willingness to bounce between genres. And 'Flame' isn't exactly fluff either. She's still delving into matters of the heart, albeit soundtracked by a perky pop beat." He concludes his review of the single by stating: "I don't think this is as memorable as 'Company' or as effortless as "All Hands on Deck", but it probably has the widest appeal and, after a year of delays, that's the whole."

Other media

The song was chosen as a theme song for WWE's WrestleMania 33.{{cite web|title=Get the music of WrestleMania 33|url=http://www.wwe.com/article/get-the-music-of-wrestlemania-33|publisher=WWE|date=March 31, 2017|accessdate=April 2, 2017}}

Music video

The music video was released on April 21, 2017.{{cite web|url=http://www.rap-up.com/2017/04/21/video-tinashe-flame/|title=Video: Tinashe - 'Flame' - Rap-Up - Rap-Up|website=www.rap-up.com}}{{cite web|url=http://singersroom.com/content/2017-04-22/tinashe-flame/|title=Tinashe - Flame - Singersroom.com|website=singersroom.com}}

Remixes

An official remix by American electronic music producer Kaskade was released on May 19, 2017.{{cite web|url=https://music.apple.com/us/album/flame-remix-single/1236281410|title=Flame (Kaskade Remix) - Single by Tinashe & Kaskade on Apple Music|website=iTunes |date=19 May 2017|publisher=}}

Track listing

{{Track listing

| headline = Digital download

| title1 = Flame

| length1 = 3:06

}}

Charts

class="wikitable sortable plainrowheaders" style="text-align:center"
scope="col"| Chart (2017)

! scope="col"| Peak
position

scope="row"| New Zealand Heatseekers (RMNZ){{cite web|url=https://aotearoamusiccharts.co.nz/archive/singles/2017-03-24|title=NZ Heatseekers Singles Chart|publisher=Recorded Music NZ|date=March 27, 2017|access-date=March 24, 2017}}

| 9

Release history

class="wikitable plainrowheaders"

! scope="col"| Country

! scope="col"| Date

! scope="col"| Format

! scope="col"| Label

scope="row"| Worldwide

| March 16, 2017

| Digital download

| rowspan="2"|RCA

scope="row"| United States{{cite web|title=Top 40/Mainstream > Future Releases|url=http://www.allaccess.com/top40-mainstream/future-releases|publisher=All Access|date=April 4, 2017|archiveurl=https://web.archive.org/web/20170404094308/https://www.allaccess.com/top40-mainstream/future-releases|archivedate=April 4, 2017}}

| April 11, 2017

| Contemporary hit radio

References

{{reflist}}