Flavored fortified wine

{{short description|Category of alcoholic beverages}}

{{Original research|date=July 2024}}

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Flavored fortified wine or tonic wine is inexpensive fortified wine that typically has an alcohol content between 13% and 20% alcohol by volume (ABV). They are made from various fruits (including grapes and citrus fruits) with added sugar, artificial flavor, and artificial color.

Brands

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  • Buckfast Tonic Wine is a tonic wine with added alcohol, caffeine, and sugar, produced under license from Buckfast Abbey, a Roman Catholic monastery located in Devon, England. It is particularly popular along the central belt of Scotland, especially Glasgow, Faifley, East Kilbride, Hamilton, Coatbridge and other Strathclyde areas, as well as Falkirk, Fife, Edinburgh and the Lothians, but critics have blamed it for being a cause of social problems in Scotland. Some have nicknamed it "Wreck the Hoose Juice".{{cite news | title = BBC News Magazine – Binge drinking – the Benedictine connection | access-date = 17 June 2010 | url = http://news.bbc.co.uk/1/hi/magazine/5381360.stm | date = 26 September 2006 | first = Claire | last = Heald | archive-date = 14 September 2007 | archive-url = https://web.archive.org/web/20070914061253/http://news.bbc.co.uk/1/hi/magazine/5381360.stm | url-status = live }} It also enjoys strong popularity and near cult-following in Northern Ireland, often referred to simply as "Bucky" and in some cases "Lurgan Champagne".
  • Divas Vkat (originally Vodkat).{{Cite web|url=https://divasbeverages.com.au/ |archive-url=https://web.archive.org/web/20151114163503/https://divasbeverages.com.au/ |archive-date=2015-11-14 |title=Divas Beverages | Divas Beverages|date=November 14, 2015}} Made in the Riverina region of New South Wales, Australia, Divas produce a range of flavoured and unflavoured fortified wines used as a substitute to traditional mixers such as vodka, triple sec and coconut rum. Alcohol levels vary by flavour, but tend to be between 20% and 22% alcohol by volume (40 to 44 proof). There is also a range of "Ready to Drink" (RTD) 330 mL pre-mixed cocktails in a four-pack, with a strength of 8% alcohol by volume.
  • MD 20/20 (often called by its nickname Mad Dog{{cite web |last1=staff |title=Viral picture shows shocking fact you (probably) didn't know about MD 20/20 |url=https://foodanddrink.scotsman.com/drink/one-thing-didnt-know-md2020/ |publisher=scotsman.com |access-date=17 December 2019 |date=January 23, 2018 |archive-date=17 December 2019 |archive-url=https://web.archive.org/web/20191217192012/https://foodanddrink.scotsman.com/drink/one-thing-didnt-know-md2020/ |url-status=live }}) is an American fortified wine. The MD stands for its producer, Mogen David. MD 20/20 has an alcohol content that varies by flavor from 13% to 18%. Initially, 20/20 stood for 20 oz at 20% alcohol. Currently,{{when|date=June 2022}} MD 20/20 is sold neither in 20 oz bottles nor at 20% alcohol by volume. The paradox at the crux of MD 20/20’s longevity in Scotland is that, in part, it almost certainly remains popular today because of its bad reputation.
  • Solntsedar ({{Langx|ru|Солнцедар}}, named after a town on the Black Sea where it was produced) was a Soviet brand of low-end fortified wine produced using ingredients sourced from Algeria. It was marketed as "port wine" and infamous for many severe cases of alcohol poisoning and for inducing vomiting.{{cite journal |last1=Jargin |first1=Sergei V. |title=Vodka vs. Fortified Wine in Russia: Retrospective View |journal=Alcohol and Alcoholism |date=September–October 2015 |volume=50 |issue=5 |pages=624–625 |pmid=22330211|pmc=3307043 |doi=10.1093/alcalc/agv034 }} Its production was canceled after Mikhail Gorbachev's anti-alcohol laws came into effect.
  • Wild Russian Vanya was a fortified fruit wine vinted and bottled by the Seabord Beverage Co{{cite book |title=Official Gazette of the United States Patent Office |date=September 10, 1963 |page=TM 88}} and sold in the southeastern American states (such as Georgia and Florida) during the late 1960s and early 1970s. It was referred to in commercials as WILD RUSSIAN VANYA, WHAT A WINE, and featured various flavors similar to competitor MD 20/20. It had 20% alcohol by volume. Advertising implied the wine was a Russian import, but it was produced in the US. It went out of production in the late 1970s.
  • Two notable brands are produced by the Centerra Wine Company (a division of Constellation Brands).
  • Cisco is a fortified wine with varieties selling at 13.9%, 17.5%, and 19.5% alcohol by volume (ABV). It has a syrupy consistency and a sweet taste. Because of its original color and bottle shape, it was frequently mistaken for a wine cooler. The Federal Trade Commission eventually required the company to put labels on their bottles stating that Cisco is not a wine cooler, to change the shape and color of their containers, and to recall their advertising slogan "Takes you by surprise".{{cite web|url=http://www.ftc.gov/opa/predawn/F93/cisco.txt |title=Canandaigua Wine Co. Agrees To Advertising, Packaging Changes |publisher=FTC |url-status=dead |archive-url=https://web.archive.org/web/20071018104014/http://ftc.gov/opa/predawn/F93/cisco.txt |archive-date=October 18, 2007 }}
  • Richards Wild Irish Rose was introduced in 1954 and, at its height, sold about two million cases annually. The brand is available in 13.9% and 18% alcohol by volume and comes in both "red" and "white" varieties. The red is described as tasting like "cheap cherry hard candy" and the white like "crunchy milk and fake vanilla".{{cite web |last1=Gordon |first1=Will |title=Drinking the Bottom Shelf: Richards Wild Irish Rose |url=https://drinks.seriouseats.com/2011/08/drinking-the-bottom-shelf-richards-wild-irish-rose-bum-wine-review.html |publisher=seriouseats.com |access-date=17 December 2019 |archive-date=17 December 2019 |archive-url=https://web.archive.org/web/20191217192011/https://drinks.seriouseats.com/2011/08/drinking-the-bottom-shelf-richards-wild-irish-rose-bum-wine-review.html |url-status=live }}

{{anchor|Gallo}}

  • Three popular brands in this category have been produced by the E & J Gallo Winery and were a large part of that company's early success.
  • Ripple was a fortified and carbonated wine{{cite web |url=http://www.epicurious.com/drinking/wine_dictionary/entry?id=6303 |title=E & J Gallo Winery |work=The Wine Lover's Companion |publisher=Epicurious |archive-url=https://web.archive.org/web/20070610153727/http://www.epicurious.com/drinking/wine_dictionary/entry?id=6303 |archive-date=2007-06-10 |url-status=dead }} that was popular in the United States, particularly in the 1970s (and popularized by Fred G. Sanford of Sanford and Son). Possessing a low 11% ABV (lower than modern table wines), it was originally marketed to "casual" drinkers.{{Cite web|url=https://drunkard.com/55-dead-end-drinks/|title=Dead End Drinks | Modern Drunkard Magazine|first=Frank Kelly|last=Rich|access-date=2020-07-04|archive-date=2020-06-14|archive-url=https://web.archive.org/web/20200614064821/https://drunkard.com/55-dead-end-drinks/|url-status=live}} Due to its low price, it gained a negative reputation as a drink for destitute alcoholics. It was popular among young drinkers, both underage and college students. It was later replaced with Boone's Farm.
  • Night Train Express, usually abbreviated to Night Train, typically contains 17.5% ABV. Night Train Express has been condemned by some civic leaders who think inexpensive high-alcohol content drinks contribute to vagrancy and public drunkenness.{{Cite web|title=AEP |access-date=28 January 2010 |url=http://www.epi.umn.edu/alcohol/aeppolicy/about.asp |url-status=dead |archive-url=https://web.archive.org/web/20100618044345/http://www.epi.umn.edu/alcohol/aeppolicy/about.asp |archive-date=June 18, 2010 }} A full bottle was consumed by Joliet Jake in The Blues Brothers, after which he holds his head and refers to it as a "mean wine". The song "Nightrain" by rock band Guns N' Roses also pays tribute to this spirit.
  • Thunderbird (The American Classic), a flavored, fortified wine of 13–18% ABV. Ernest Gallo ordered the development of the wine upon discovering that inexpensive white port wine was popular in the inner city and skid row neighborhoods, where shopkeepers would display lemon juice bottles and Kool-Aid packets next to the wine, which patrons would purchase to mix with the port and produce their desired flavor. A 1957 radio jingle proclaimed: "What's the word? Thunderbird / How's it sold? Good and cold / What's the jive? 'Bird's alive / What's the price? Thirty twice." (i.e. 60 cents, at a time when the federal minimum wage was $1 per hour.){{cite web |last1=Dent |first1=Bryan |title=What's the Word? Thunderbird! The strange and unnatural history of America's favorite wine. |url=https://drunkard.com/whats-the-word-thunderbird/ |website=Modern Drunkard Magazine |access-date=16 December 2019 |archive-date=16 December 2019 |archive-url=https://web.archive.org/web/20191216205738/https://drunkard.com/whats-the-word-thunderbird/ |url-status=live }} Gallo salesmen supposedly dropped empty Thunderbird bottles in the streets of skid-row neighborhoods to build brand awareness among city "wino" populations. The wine became so popular among the indigent that Gallo recounted a story in which he encountered a wino drinking on a sidewalk in Atlanta, and upon asking him, "What's the word?", the man shouted "Thunderbird!" after which both laughed. Another salesman told of giving free samples to alcoholics and newly released prisoners.{{Cite book|url=https://books.google.com/books?id=5XLrRYZrIycC&q=salesmen+thunderbird+bottles&pg=PT26|title=Bunny and Coco Get Smashed|publisher=Bunny Ultramod|isbn=9781458024664|via=Google Books}}

History

An early reference to the problem of cheap and poorly made wines is in the "Report on Cheap Wines" in the 5 November 1864 issue of The Medical Times and Gazette. The author, in prescribing inexpensive wines for several ills, cautions against the "fortified" wines of the day, describing one sample that he had tried:

{{blockquote|When the cork was drawn it was scarcely tinted, and was a very bad one—a thing of no good augury for the wine. There was no smell of port wine. The liquid, when tasted, gave the palate half-a-dozen sensations instead of one. There was a hot taste of spirits, a sweet taste, a fruity taste like damsons, and an unmistakable flavor of Roussillon [an alternative name in France for wine made from the grape Grenache]. It was a strong, unwholesome liquor, purchased very dearly.{{cite journal|title=Report on Cheap Wines |journal=The Medical Times and Gazette |date=5 November 1864|page=547|url=https://archive.org/stream/medicaltimesand09unkngoog#page/n702/mode/2up|publisher=London, J. & A. Churchill }}}}

It is reported, however, that the popularity of cheap, fortified wines in the United States arose in the 1930s as a product of Prohibition and the Great Depression:

{{blockquote|Prohibition produced the Roaring Twenties and fostered more beer and distilled-spirit drinkers than wine drinkers, because the raw materials were easier to come by. But fortified wine, or medicinal wine tonic—containing about 20 percent alcohol, which made it more like a distilled spirit than regular wine—was still available and became America's number one wine. Thunderbird and Wild Irish Rose, to name two examples, are fortified wines. American wine was soon more popular for its effect than its taste; in fact, the word wino came into use during the Depression to describe those unfortunate souls who turned to fortified wine to forget their troubles.|Kevin Zraly, Kevin Zraly's American Wine Guide (2006), p. 38.}}

Concerns and media attention

While overtaken somewhat in the low-end alcoholic drink market by sweetened malt beverages by the 1990s, the appeal of cheap fortified wines to the poor and homeless has often raised concerns:

{{blockquote|Community groups in Los Angeles, San Francisco, Seattle, and Portland have urged makers of fortified wines such as Wild Irish Rose and E & J Gallo's Thunderbird and Night Train brands to pull their products from the shelves of liquor retailers in skid row areas. In Nashville, Tennessee, one liquor store owner told Nashville Business Journal reporter Julie Hinds that police warned him to stop selling his biggest selling product, Wild Irish Rose, because it encouraged homeless people to linger in the area.|Janice Jorgensen, Encyclopedia of Consumer Brands: Consumable Products (1993), p. 492.}}

In 2005, the Seattle City Council asked the Washington State Liquor Control Board to prohibit the sale of certain alcohol products in an impoverished "Alcohol Impact Area". Among the products sought to be banned were over two dozen beers and six wines: Cisco, Gino's Premium Blend, MD 20/20, Night Train, Thunderbird, and Wild Irish Rose.{{cite news|author=Hector Castro |url=http://www.seattlepi.com/local/251134_alcohol07.html |title=City could soon widen alcohol impact areas |newspaper=Seattle Post-Intelligencer |date=7 December 2005 }} {{Dead link|date=April 2014|bot=RjwilmsiBot}} The Liquor Control Board approved these restrictions on 30 August 2006.[http://www.seattle.gov/neighborhoods/aia/ Alcohol Impact Area Information and Updates] {{webarchive|url=https://web.archive.org/web/20131012023049/http://www.seattle.gov/neighborhoods/aia/ |date=2013-10-12 }}, City of Seattle website. Two other cities in Washington, Tacoma and Spokane, also followed suit in instituting "Alcohol Impact Areas", after Seattle's example.{{cite web |url=http://liq.wa.gov/pressreleases/080716 |title=Tacoma Alcohol Impact Area Press Release |archive-url=https://web.archive.org/web/20120320082601/http://liq.wa.gov/pressreleases/080716 |archive-date=2012-03-20 |url-status=dead }}{{cite press release |url=http://liq.wa.gov/pressreleases/spokaiarelease |title=Spokane Alcohol Impact Area Press Release |archive-url=https://web.archive.org/web/20120320082539/http://liq.wa.gov/pressreleases/spokaiarelease |archive-date=2012-03-20 |url-status=dead }}

See also

References