Flex Seal#Products
{{short description|Adhesive bonding company}}
{{Use American English|date=September 2019}}
{{Use mdy dates|date=September 2019}}
{{Infobox company
| name = Flex Seal products
(Swift Response, LLC)
| logo = Flex Seal Logo.png
| image = Flex Seal Family of Products.jpg
| type = Private
| industry = Chemical industry
| founded = {{Start date and age|2011|02|18}}
| founders =
| hq_location_city = Weston, Florida
| hq_location_country = U.S.
| area_served = United States
| key_people = Philip Swift (CEO)
| products = {{Hlist|Flex Seal|Flex Shot|Flex Tape|Flex Glue|Flex Minis|Foamazing|Slick Fix|Maximum Traction|Blast Off|Winter Wax|Flex Paste|Flex Tape Adhesive Remover|Flex Max|Flex Super Glue|Flex Seal Family Of Flooding Protection | Flex Duct Tape Super Wide|Flex Caulk}}
| num_employees = 100
| num_employees_year = 2019
| website = {{URL|https://www.flexsealproducts.com/|flexsealproducts.com}}
}}
Flex Seal is an American brand of adhesive bonding products made by the family-owned company Swift Response in Weston, Florida.{{cite web|last=Arrojas|first=Matthew|date=August 23, 2019|title=Weston-based Swift Response to release new product in retail stores|url=https://www.bizjournals.com/southflorida/news/2019/08/23/weston-based-swift-response-to-release-new-product.html|access-date=September 29, 2019|website=The Business Journals}} Founded on February 28, 2011, the company employs 100 people led by its pitchman and Chief Executive Officer Phil Swift. Flex Seal has become a popular internet meme due to its television advertisement demonstrations of the product in absurd and exaggerated situations, as well as Swift's enthusiasm and loud voice, much like that of late Billy Mays.
Products
The company makes a line of adhesive bonding products that are based around the concept of liquid rubber.{{cite web |title=Flex Seal Reviews – Flex Seal Liquid, Flex Seal Tape and Flex Seal Brite Spray |url=http://www.clevelandhalldesign.com/flex-seal-reviews/ |website=Cleveland Hall Design |access-date=May 19, 2018 |archive-date=August 9, 2018 |archive-url=https://web.archive.org/web/20180809183901/http://www.clevelandhalldesign.com/flex-seal-reviews/ |url-status=dead }}
Flex Shot was released as an alternative to a caulk gun.{{cite web |title=Flex Shot Review 2015: Does It Work? |url=http://wafflesatnoon.com/flex-shot-reviews/ |website=Waffles At Noon |access-date=May 26, 2018 |date=April 8, 2015}} Flex Tape was released as a waterproof tape.{{cite web |last1=Ebsen |first1=Robert |title=I Am Holding It All Together with (Flex) Tape |url=http://www.thefrontpageonline.com/news/holding-together-flex-tape |website=The Front Page Online |access-date=May 26, 2018}} Flex Glue was released as a fix-all adhesive.{{cite web |title=How Effective Is Flex Glue? Inside Edition Puts 'As Seen on TV' Adhesive to the Test |url=https://www.insideedition.com/how-effective-flex-glue-inside-edition-puts-seen-tv-adhesive-test-42898 |website=Inside Edition |access-date=May 26, 2018 |date=April 30, 2018}}
The company has also made several ancillary products over the years, including Block Out, Slick Fix, Maximum Traction, Foamazing, Blast Off and Winter Wax.
Advertising
File:4 Ross Chastain 2017 Johnsonville 180.jpg driving a Flex Seal-sponsored NASCAR Xfinity Series car at Road America in 2017]]
Flex Seal has gained attention for its television advertising, including a popular advertisement where Phil Swift bisects a boat hull, repairs it with Flex Tape, and successfully drives it on a lake. A 2017 collaboration between Inside Edition, the Good Housekeeping Institute and a Lake Hopatcong marina recreated this experiment and found that although some water began to collect in the repaired boat, it "remained seaworthy" with a driver.{{cite news|url=https://www.yahoo.com/news/commercials-hyped-investigation-tests-whether-214800057.html|title=Are The Commercials Hyped Up? Investigation Tests Whether 'Flex Tape' Can Hold a Boat Together (Inside Edition)|date=September 21, 2017|newspaper=Yahoo News}}.
From 2013 to 2019, the company sponsored NASCAR Xfinity Series team JD Motorsports,{{cite web |title=Flex Seal returning to JDM for sixth season |url=http://www.espn.com/jayski/nxs/2018/story/_/id/22274709/flex-seal-returning-jdm-sixth-season |website=Jayski's Silly Season Site |publisher=ESPN |access-date=May 19, 2018 |date=January 31, 2018}} sponsoring drivers who have included Ross Chastain, Landon Cassill, and Jeffrey Earnhardt.{{cite web |title=Sponsor Search Page |url=http://racing-reference.info/spsearch |website=Racing Reference |access-date=May 26, 2018}} During one 2017 race, Flex Tape was used to repair crash damage on the car that the company sponsored, which was driven by Garrett Smithley.{{cite news |last1=Jordan |first1=Jerry |title=Garrett Smithley brings home Top 5 at Daytona for JD Motorsports |url=http://kickinthetires.net/index.php/2018/02/18/garrett-smithley-brings-home-top-5-at-daytona-for-jd-motorsports/ |access-date=May 26, 2018 |work=Kickin The Tires |archive-date=June 25, 2019 |archive-url=https://web.archive.org/web/20190625150822/http://kickinthetires.net/index.php/2018/02/18/garrett-smithley-brings-home-top-5-at-daytona-for-jd-motorsports/ |url-status=dead }}