Flip That (song)

{{Use mdy dates|date=June 2022}}

{{Infobox song

| name = Flip That

| artist = Loona

| EP = Flip That

| type = single

| released = {{Start date|2022|06|20}}

| language = Korean

| genre =

| length = 2:57

| label =

| composer =

  • Sure
  • Lee Soo-bin (Chansline)
  • Linemaster

| lyricist =

  • Sure
  • Lee Soo-bin (Chansline)
  • Han Hee-jun

| chronology = Loona

| prev_title = Hula Hoop

| prev_title2 = Star Seed

| prev_year = 2021

| next_title = Luminous

| next_year = 2022

| misc = {{External music video|{{YouTube|SPYX2y4NzTU|"Flip That"}}}}

}}

"Flip That" is a song recorded by South Korean girl group Loona for their fifth extended play (EP) of the same name. It was released the EP's lead single by Blockberry Creative on June 20, 2022.

Background and release

On June 3, 2022, Blockberry Creative announced Loona would be releasing their fifth extended play titled Flip That on June 20.{{Cite web|title=이달의 소녀, 1년만 완전체 컴백..20일 서머 스페셜 미니 앨범 'Flip That' 발표(공식)|trans-title=Loona, comeback as a full group after a year..On the 20th, summer special mini album 'Flip That' released (official)|url=https://entertain.naver.com/read?oid=112&aid=0003563138|via=Naver|publisher=Herald Pop|language=ko|last=Park|first=Seo-yeon|date=June 3, 2022|access-date=June 22, 2022|archive-date=June 3, 2022|archive-url=https://web.archive.org/web/20220603051706/https://entertain.naver.com/read?oid=112&aid=0003563138|url-status=live}} On June 8, the track listing for Flip That was released with "Flip That" announced as the lead single.{{Cite web|title='20일 컴백' 이달의 소녀, 새 앨범 'Flip That' 트랙리스트 공개|trans-title='Comeback on the 20th' Loona reveals tracklist for new album 'Flip That'|url=https://entertain.naver.com/read?oid=609&aid=0000585866|via=Naver|publisher=Newsen|language=ko|last=Lee|first=Min-ji|date=June 8, 2022|access-date=June 22, 2022}} A day later, the first music video teaser was released.{{Cite web|title='컴백' 이달의 소녀, 청량+몽환 숲 속의 요정..'Flip That'|trans-title='Comeback' Loona, a fairy in a dreamy forest..'Flip That'|url=https://entertain.naver.com/read?oid=109&aid=0004633337|via=Naver|publisher=Osen|language=ko|last=Seon|first=Mi-kyung|date=June 9, 2022|access-date=June 22, 2022}} On June 17, the highlight medley video teaser for Flip That was released.{{Cite web|title=이달의 소녀, 'Flip That' 하이라이트 메들리 공개..중독적 청량 멜로디|trans-title=Loona reveals 'Flip That' highlight medley..Addictive refreshing melody|url=https://entertain.naver.com/read?oid=112&aid=0003566404|via=Naver|publisher=Herald Pop|language=ko|last=Park|first=Seo-yeon|date=June 17, 2022|access-date=June 22, 2022|archive-date=June 23, 2022|archive-url=https://web.archive.org/web/20220623154132/https://entertain.naver.com/read?oid=112&aid=0003566404|url-status=live}} Two day later, the second music video teaser was released.{{Cite web|title=이달의 소녀, 신곡 'Flip That' MV 티저 공개|trans-title=Loona, new song 'Flip That' MV teaser released|url=https://entertain.naver.com/read?oid=144&aid=0000820714|via=Naver|publisher=Sports Kyunghyang|language=ko|last=Kim|first=Do-gon|date=June 19, 2022|access-date=June 22, 2022|archive-date=June 23, 2022|archive-url=https://web.archive.org/web/20220623154132/https://entertain.naver.com/read?oid=144&aid=0000820714|url-status=live}} The song was released as part of Flip That alongside the music video.{{Cite web|title=이달의 소녀, 오늘(20일) 첫 서머송 '플릿 댑' 발매...New 서머퀸 출격|trans-title=Loona releases their first summer song 'Fleet Dapp' today (20th)...New Summer Queen Sortie|url=https://entertain.naver.com/read?oid=117&aid=0003615783|via=Naver|publisher=My Daily|language=ko|last=Kang|first=Da-yun|date=June 20, 2022|access-date=June 22, 2022|archive-date=June 23, 2022|archive-url=https://web.archive.org/web/20220623154217/https://entertain.naver.com/read?oid=117&aid=0003615783|url-status=live}}

Composition

"Flip That" was written, composed, arranged by Sure, and Lee Soo-bin (Chansline) alongside Han Hee-jun for the lyrics, and Linemaster for the composition.{{Cite web|title=Flip That|url=https://www.melon.com/song/detail.htm?songId=35314754|via=Melon|publisher=Blockberry Creative|language=ko|date=June 20, 2022|access-date=June 22, 2022|archive-date=June 23, 2022|archive-url=https://web.archive.org/web/20220623154135/https://www.melon.com/song/detail.htm?songId=35314754|url-status=live}} The song was described as a tropical house and synth-pop song with "constantly changing rhythm and composition" with lyrics about "[Loona]'s bold ambition to turn the world upside down".{{Cite magazine|title=Loona Kick Off Summer With New 'Flip That' Single & EP|url=https://www.billboard.com/music/music-news/loona-flip-that-ep-single-1235090335/|magazine=Billboard|last=Benjamin|first=Jeff|date=June 20, 2022|access-date=June 23, 2022|archive-date=June 22, 2022|archive-url=https://web.archive.org/web/20220622114541/https://www.billboard.com/music/music-news/loona-flip-that-ep-single-1235090335/|url-status=live}}{{Cite web|title=이달의 소녀 진솔·최리, '플립 댓' 개인 콘셉트 포토 공개...청순 비주얼|trans-title=Loona Jinsol and Choerry reveal individual concept photos for 'Flip That'...pure visual|url=https://entertain.naver.com/read?oid=421&aid=0006153676|via=Naver|publisher=News1|language=ko|last=Ahn|first=Tae-hyun|date=June 13, 2022|access-date=June 22, 2022|archive-date=June 23, 2022|archive-url=https://web.archive.org/web/20220623154218/https://entertain.naver.com/read?oid=421&aid=0006153676|url-status=live}} "Flip That" was composed in the key of B minor, with a tempo of 112 beats per minute.{{Cite web|title=Key & BPM for Flip That by Loona|url=https://tunebat.com/Info/Flip-That-LOONA/7cHXwaBnIBFUPuP376z07E|website=Tunebat|access-date=June 22, 2022|archive-date=July 3, 2022|archive-url=https://archive.today/20220703170403/https://tunebat.com/Info/Flip-That-LOONA/7cHXwaBnIBFUPuP376z07E|url-status=live}}

Critical reception

Rhian Dhaly of NME called the song "perfect for that balmy summer nights due to its soft and lowkey energy but felt the song was a bit muted to make a strong immediate impression".{{Cite web|title=Loona – 'Flip That' review: an understated but subtly addictive return|url=https://www.nme.com/reviews/album/loona-flip-that-review-3254118|website=NME|last=Dhaly|first=Rhian|date=June 24, 2022|access-date=June 28, 2022|archive-date=June 30, 2022|archive-url=https://web.archive.org/web/20220630022418/https://www.nme.com/reviews/album/loona-flip-that-review-3254118|url-status=live}} Gladys Yeo of NME called the song the 13th best in the group's discography saying that "returning to their more optimistic, light-hearted pop sound, 'Flip That' approaches the group's core message with a far gentler touch than more recent title tracks". In addition, she called the song "an addictive summer bop that is sure to a bring a smile to your face even on the worst days".{{Cite web|title=Every Loona song ranked in order of greatness|url=https://www.nme.com/features/music-features/loona-every-song-ranked-best-top-3263874|website=NME|last=Yeo|first=Gladys|date=July 7, 2022|access-date=July 7, 2022|archive-date=July 7, 2022|archive-url=https://web.archive.org/web/20220707154725/https://www.nme.com/features/music-features/loona-every-song-ranked-best-top-3263874|url-status=live}}

Music video

The music video was described as a "bright production" featuring "the group travelling to magical garden and forest settings" with "direct references to past releases from the group, [such as] the 2017's "The Carol 2.0", 2018's "Hi High", as well as a clock hitting 12 by the video's end, potentially referencing the group's 2020 EP [12:00]".

Commercial performance

"Flip That" debuted at number 93 on South Korea's Gaon Digital Chart in the chart issue dated June 19–25, 2022.{{Cite web|title=2022년 26주차 Digital Chart|trans-title=Week 26 of 2022 Digital Chart|url=http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=26&hitYear=2022&termGbn=week|website=Gaon Music Chart|language=ko|date=June 19–25, 2022|access-date=June 30, 2022|archive-date=June 30, 2022|archive-url=https://web.archive.org/web/20220630020544/http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=26&hitYear=2022&termGbn=week|url-status=dead}}

Promotion

Prior to the release of Flip That, Loona held a live showcase on the same date to introduce the extended play and communicate with their fans, where they performed "Flip That" along with "Pale Blue Dot".{{Cite web|title=이달의 소녀, '퀸덤2' 뒤집은 기적의 소녀...첫 서머송 컴백 [종합]|trans-title=Loona, the miracle girl who overturned 'Queendom 2'...First Summer Song Comeback [General]|url=https://entertain.naver.com/read?oid=109&aid=0004641186|via=Naver|publisher=Osen|language=ko|last=Jang|first=Woo-young|date=June 20, 2022|access-date=June 22, 2022|archive-date=June 23, 2022|archive-url=https://web.archive.org/web/20220623154143/https://entertain.naver.com/read?oid=109&aid=0004641186|url-status=live}} They subsequently performed on four music programs: Mnet's M Countdown on June 23,{{Cite web|title='엠카' 방탄소년단 1위, 임영웅 댄스 끼 발휘→엔딩 요정은? [종합]|trans-title='Mcar' BTS wins 1st place, Lim Young-woong shows off his dance skills → Ending fairy? [Synthesis]|url=https://entertain.naver.com/read?oid=117&aid=0003617126|via=Naver|publisher=My Daily|language=ko|last=Oh|first=Yoon-joo|date=June 23, 2022|access-date=June 28, 2022|archive-date=June 28, 2022|archive-url=https://web.archive.org/web/20220628023138/https://entertain.naver.com/read?oid=117&aid=0003617126|url-status=live}} KBS's Music Bank on June 24,{{Cite web|title=방탄소년단 '뮤뱅' 상반기결산까지 1위, 임영웅→아이브 美친 라인업 [종합]|trans-title=BTS 'Mubang' 1st place for the first half of the year, Lim Young-woong → Ive beautiful lineup [General]|url=https://entertain.naver.com/read?oid=109&aid=0004644216|via=Naver|publisher=Osen|language=ko|last=Yeon|first=Hwi-seon|date=June 24, 2022|access-date=June 28, 2022|archive-date=June 24, 2022|archive-url=https://web.archive.org/web/20220624110048/https://entertain.naver.com/read?oid=109&aid=0004644216|url-status=live}} MBC's Show! Music Core on June 25,{{Cite web|title='음중' 방탄소년단, 팀 활동 일시중단에도 1위..트와이스 나연 솔로데뷔(종합)|trans-title='Umjung' BTS wins 1st place even after team activities are temporarily suspended..Twice Nayeon's solo debut|url=https://entertain.naver.com/read?oid=609&aid=0000593876|via=Naver|publisher=Newsen|language=ko|last=Lee|first=Ha-na|date=June 25, 2022|access-date=June 28, 2022|archive-date=June 28, 2022|archive-url=https://web.archive.org/web/20220628133825/https://entertain.naver.com/read?oid=609&aid=0000593876|url-status=live}} and SBS's Inkigayo on June 26.{{Cite web|title='인기가요' 방탄소년단 또 1위...케플러·이달소 컴백→나연 솔로데뷔 [종합]|trans-title='Inkigayo' BTS took first place again...Kepler·Loona Comeback → Nayeon Solo Debut [General]|url=https://entertain.naver.com/read?oid=311&aid=0001467155|via=Naver|publisher=X-port News|language=ko|last=Kim|first=Ye-eun|date=June 26, 2022|access-date=June 28, 2022|archive-date=June 28, 2022|archive-url=https://web.archive.org/web/20220628133826/https://entertain.naver.com/read?oid=311&aid=0001467155|url-status=live}} On the second week, they performed three music programs: SBS MTV's The Show on June 28,{{Cite web|title='더쇼' 이달의 소녀, ♥오빛과 컴백 첫 1위...케플러·카드·드리핀 컴백-라필루스 데뷔 [종합]|trans-title='The Show' Loona, ♥ Ohbit and comeback first place...Kep1er·Kard·Dripin Comeback - Lapillus Debut [Comprehensive]|url=https://entertain.naver.com/read?oid=117&aid=0003618794|via=Naver|publisher=My Daily|language=ko|last=Kang|first=Da-yoon|date=June 28, 2022|access-date=June 28, 2022|archive-date=June 28, 2022|archive-url=https://web.archive.org/web/20220628133827/https://entertain.naver.com/read?oid=117&aid=0003618794|url-status=live}} MBC M's Show Champion on June 29,{{Cite web|title='쇼! 챔피언' 이달의 소녀, 신곡 '플립 댓'으로 1위[종합]|trans-title='Show! Champion' Loona, 1st place with new song 'Flip That' [Overall]|url=https://entertain.naver.com/read?oid=109&aid=0004647408|via=Naver|publisher=Osen|language=ko|last=Kim|first=Bo-ra|date=June 29, 2022|access-date=June 30, 2022|archive-date=June 30, 2022|archive-url=https://web.archive.org/web/20220630022413/https://entertain.naver.com/read?oid=109&aid=0004647408|url-status=live}} M Countdown on June 30,{{Cite web|title=방탄소년단, 출연 없이 1위...선미·프로미스나인 컴백 (엠카)[종합]|trans-title=BTS, 1st place without appearances...Sunmi·Fromis 9 Comeback (Mcar) [General]|url=https://entertain.naver.com/read?oid=311&aid=0001469103|via=Naver|publisher=X-port News|language=ko|last=Lee|first=Ji-eun|date=June 30, 2022|access-date=June 30, 2022|archive-date=June 30, 2022|archive-url=https://web.archive.org/web/20220630162111/https://entertain.naver.com/read?oid=311&aid=0001469103|url-status=live}} Music Bank on July 1,{{Cite web|title=케플러, 나연 꺾고 '뮤직뱅크' 1위...선미·프로미스나인 컴백 [종합]|trans-title=Kep1er beats Nayeon to win 1st place on 'Music Bank'...Sunmi·Fromis 9 comeback [General]|url=https://entertain.naver.com/read?oid=311&aid=0001469594|via=Naver|publisher=X-port News|language=ko|last=Lee|first=Ji-eun|date=July 1, 2022|access-date=July 1, 2022|archive-date=July 1, 2022|archive-url=https://web.archive.org/web/20220701100822/https://entertain.naver.com/read?oid=311&aid=0001469594|url-status=live}} and Inkigayo on July 3,{{Cite web|title='인기가요' 아이브, 출연 없이 1위...프로미스나인·선미 컴백(종합)|trans-title='Inkigayo' Ive, 1st place without appearance...Fromis 9·Sunmi comeback (comprehensive)|url=https://entertain.naver.com/read?oid=609&aid=0000597127|via=Naver|publisher=Newsen|language=ko|last=Park|first=Jung-min|date=July 3, 2022|access-date=July 3, 2022|archive-date=July 3, 2022|archive-url=https://web.archive.org/web/20220703170119/https://entertain.naver.com/read?oid=609&aid=0000597127|url-status=live}} where they won first place for appearances on The Show and Show Champion.

Charts

class="wikitable plainrowheaders" style="text-align:center"

|+ Chart performance for "Flip That"

! scope="col" | Chart (2022)

! scope="col" | Peak
position

scope="row"| South Korea (Gaon)

| 93

Accolades

class="wikitable plainrowheaders sortable"

|+ Music program awards for "Flip That"

! scope="col" | Program

! scope="col" | Date

! scope="col" class="unsortable" | {{Abbr|Ref.|Reference(s)}}

scope="row" | Show Champion

| {{Dts|June 29, 2022}}

| style="text-align:center" |

scope="row" | The Show

| {{Dts|June 28, 2022}}

| style="text-align:center" |

Release history

class="wikitable plainrowheaders"

|+ Release history for "Flip That"

! scope="col" | Region

! scope="col" | Date

! scope="col" | Format

! scope="col" | Label

scope="row" | Various

| June 20, 2022

| {{Hlist|Digital download|streaming}}

| {{Hlist|Blockberry Creative|Warner}}

See also

References