Folio (magazine)
{{Short description|Trade magazine about magazine publishing}}
{{for|American University-published Folio literary magazine|Folio literary magazine}}
{{use mdy dates|date=July 2020}}
{{use American English|date=July 2020}}
{{Infobox magazine
| image =
| caption =
| category = Magazine publishing
| editor =
| previous_editor = Joe Hanson (1972–1991)
| publisher = Hanson Publications, Inc. (1972–1988)
Cowles Media Company (1988-1998)
Primedia Inc. (1998–2004)
Red 7 Media (2004–2011)
Access Intelligence (2011–2020)
| country = United States
| firstdate = 1972
| frequency = Monthly
| lastdate= 2020
| license =
| impact =
| impact-year =
| issn =
| oclc =
| website = {{URL|https://archive.foliomag.com}}
}}
Folio, also known as Folio: The Magazine of Magazine Management and Folio: magazine, was a trade magazine for the magazine industry.{{cite news|newspaper=The New York Times |url=https://www.nytimes.com/1984/10/03/business/advertising-executives-from-folio-acquire-magazine-age.html|title=Executives From Folio Acquire Magazine Age|author=Philip H. Dougherty |date=October 3, 1984}}{{cite book|isbn=978-8-1229-01924|title=Media Management in the Age of Giants: Business Dynamics of Journalism|author=Dennis F. Herrick |year=2012}}{{cite magazine|magazine=Yale Alumni Magazine|url=https://yalealumnimagazine.com/advertise|quote=Andrew Solomon won a 2011 gold Eddie award from Folio: magazine.|title=Advertise in the Yale Alumni Magazine}}{{cite web|url=https://www.ulib.niu.edu/publishers/Bibliography.htm|title=Bibliography (The Academic Publishing Industry: A Story of Merger and Acquisition)|author=Mary H. Munroe|date=February 2004|access-date=July 26, 2020|archive-date=November 29, 2020|archive-url=https://web.archive.org/web/20201129072450/https://www.ulib.niu.edu/publishers/Bibliography.htm|url-status=dead}}
The magazine was established in 1972 and became known as "the bible of the magazine publishing industry".{{cite web |title=Editor's Notebook |date=September 1, 1998 |url=https://www.govexec.com/magazine/1998/09/editors-notebook/6125/ |website=Government Executive |access-date=22 June 2021}}
Associated initiatives included The FOLIO: Show, a magazine industry trade show and conference; FOLIO: 400, a comprehensive review of major American magazines; The FOLIO: Ad Guide, analyzing magazine advertising; and the FOLIO: Source Book, a buyer's guide for publishers.{{cite web |title=Joe Hanson Wins 38th Annual G.D. Crain Award |url=https://www.foliomag.com/joe-hanson-wins-38th-annual-g-d-crain-award/ |website=FOLIO |access-date=5 May 2023 |archive-url=https://web.archive.org/web/20210624220156/https://www.foliomag.com/joe-hanson-wins-38th-annual-g-d-crain-award/ |archive-date=24 June 2021 |date=1 May 2006 |url-status=dead}}
The publishers of Folio also organized the Eddie & Ozzie Awards in recognition of high-quality magazines, and inducted new members into the Editorial & Design Hall of Fame.
Overview
The magazine covered various financial and publishing aspects of the magazine publishing industry.{{cite book |isbn=978-1-1389-26318|title=Encyclopedia of Twentieth Century Journalists|quote=told Folio magazine he was concentrating on "long-term strategy" for Newsweek.|author=William H. Taft|year=2015}} Folio: was a "vertical" publication "aimed at people who hold different jobs within" the magazine publishing industry.{{cite magazine|magazine=Advertising Age|url=https://adage.com/article/adage-encyclopedia/trade-publication/98911|title=Trade Publication|date=September 15, 2003}} Many stories focused on a particular periodical.
Folio: produced two special annual editions:
Publication history
Folio: was founded in 1972 by Joe Hanson of Hanson Publications, Inc. Hanson Publications was acquired by Cowles Media Company in 1988, which was then acquired by Primedia Inc. in 1998.{{cite web|title=McCLATCHY FINDS NEW HOMES FOR COWLES DIVISIONS|publisher= NewsInc|url=http://www.thefreelibrary.com/McCLATCHY+FINDS+NEW+HOMES+FOR+COWLES+DIVISIONS+Acquisition+costs...-a050305401|accessdate=2012-09-11|date=Jan 19, 1998}}
In 2001, under a joint venture, Folio: and a group of other trade magazines that reported on the media industry were put under the editorial control of Steven Brill.{{cite news|title=Primedia and Brill Media in Joint Venture|date=Jan 5, 2001|work=The New York Times|url=https://www.nytimes.com/2001/01/05/business/primedia-and-brill-media-in-joint-venture.html}} In 2003, Folio: top editor Cable Neuhaus was fired,{{cite news|title=Dismissed Folio: mag editor "was taken by complete surprise"|author-link=Jim Romenesko|first=Jim|last=Romenesko|date=May 9, 2003|work=Poynter|url=https://www.poynter.org/reporting-editing/2003/dismissed-folio-mag-editor-was-taken-by-complete-surprise/}} eventually replaced with Geoff Lewis.{{cite news|title=Primedia turns Folio over to Lewis: Group editorial director adding to his duties|first=Nicole|last=LaPorte|work=Variety|date=Jul 6, 2003 |url=https://variety.com/2003/scene/markets-festivals/primedia-turns-folio-over-to-lewis-1117888880/}}
In 2004, Primedia sold Folio: and a sister publication, Circulation Management, to a joint venture with Red 7 Media.{{cite news | url=https://nypost.com/2004/08/13/primedia-offloads-2-trades/ | title=PRIMEDIA OFFLOADS 2 TRADES | first=Keith J. | last=Kelly | work=New York Post | date=August 13, 2004}} Red 7 was acquired by Access Intelligence in 2011.{{cite news|title=Access Intelligence to Acquire Folio Publisher Red 7 Media|author=Publishing Executive Staff|date=
Feb 16, 2011|work=Adweek|url=https://www.adweek.com/media/access-intelligence-acquire-folio-publisher-red-7-media/}}{{cite press release|title=Red 7 Media Acquired|url=https://www.accessintel.com/2011/02/22/access-intelligence-acquires-red-7-media/|date=February 22, 2011|work=Access Intelligence}}
Folio: ceased print publication in 2018 and stopped publishing digitally in 2020,{{cite web |title=The untimely and sad deaths of Folio: and Publishing Executive Magazine |url=https://whatsnewinpublishing.com/the-untimely-and-sad-deaths-of-folio-and-publishing-executive-magazine/ |website=What's New In Publishing |access-date=21 June 2021}} with the publisher promising to continue to support its other industry activities.{{cite web |title=Message to Our Folio: Community |url=https://archive.foliomag.com/message-to-our-folio-community/ |website=FOLIO |access-date=5 May 2023 |archive-url=https://web.archive.org/web/20220407184054/https://archive.foliomag.com/message-to-our-folio-community/ |archive-date=7 April 2022 |date=31 July 2020 |quote=Our decision to eliminate regular industry reporting via FOLIO: doesn’t mean we are abandoning the FOLIO: community. It only means that we will be serving it in new ways. |url-status=dead}}
Awards
The Eddie & Ozzie Awards presented awards in various categories. {{cite web |title=The 2019 Magazine of the Year Finalists Announced |url=https://www.foliomag.com/2019-magazine-year-finalists-announced/ |website=FOLIO |access-date=5 May 2023 |archive-url=https://web.archive.org/web/20210624203151/https://www.foliomag.com/2019-magazine-year-finalists-announced/ |archive-date=24 June 2021 |date=26 September 2019 |url-status=dead}}{{cite web |last1=Sukhai |first1=Tabitha |title=Harvard Business Review Wins Magazine of the Year at the Eddie & Ozzie Awards Gala |url=https://www.foliomag.com/harvard-business-review-wins-magazine-of-the-year-at-the-eddie-ozzie-awards-gala/ |access-date=5 May 2023 |archive-url=https://web.archive.org/web/20210317232026/https://www.foliomag.com/harvard-business-review-wins-magazine-of-the-year-at-the-eddie-ozzie-awards-gala/ |archive-date=17 March 2021 |date=1 November 2019 |url-status=dead}}
References
{{Reflist}}