Forever Don't Last
{{Infobox song
| name = Forever Don't Last
| cover = Forever Don't Last.jpg
| alt =
| border = yes
| type = single
| artist = Jazmine Sullivan
| album = Reality Show
| released = September 16, 2014
| recorded =
| studio =
| venue =
| length = 3:40
| label = RCA
| writer =
- Charles T. Harmon
- Jazmine Sullivan
| producer = Chuck Harmony
| prev_title = Dumb
| prev_year = 2014
| next_title = Let It Burn
| next_year = 2015
}}
"Forever Don't Last" is a song by American singer Jazmine Sullivan. It was written by Sullivan and Chuck Harmony for her third studio album Reality Show (2015), while production was helmed by Harmony. The soulful acoustic jam depicts Sullivan reflecting her emotions on the painful demise of her relationship. Released as the album's second single, the ballad reached the top twenty on the Billboard Adult R&B Songs, peaking at number 17.{{CN|date=June 2022}}
Background
"Forever Don't Last" was written by Sullivan and Chuck Harmony for her third studio album Reality Show (2015). The stripped-down, acoustic production details the painful end of a long relationship Sullivan fought to save as she sings: "Trying don’t work, so I just have to face that forever doesn’t last too long these days."{{cite web|first=Justin|last=Davis|title=Listen to Jazmine Sullivan's "Forever Don't Last"|website=Complex|url=https://www.complex.com/music/2014/09/jazmine-sullivan-forever-dont-last|accessdate=November 21, 2020}}{{cite web|first=Erika|last=Ramirez|title=Listen: Jazmine Sullivan's Emotional New Single 'Forever Don't Last'|website=Billboard|url=https://www.billboard.com/articles/columns/the-juice/6236710/jazmine-sullivan-forever-dont-last|accessdate=November 21, 2020}} The singer called the record "a page from [her] life" as well as her most personal song on Reality Show,{{cite web|title=The Toughest Song I Wrote: Jazmine Sullivan on What Happens When a Kendrick Feature Falls Through|website=Vulture|url=https://www.vulture.com/2016/02/toughest-song-i-wrote-jazmine-sullivan-brand-new.html|accessdate=November 21, 2020}} telling Billboard: "The most personal song is called 'Forever [Don't Last]." I'm basically crying on that song. It's a ballad, and that's classic Jazmine. It's a letting-go song which is why it's so personal. I feel like I came to a point in my relationship where [I needed] to let go and move on. I just had to do it."
Music video
An accompanying music video was directed by Eshon Burgundy, Sullivan and her mother Pam with the help of friends.{{cite web|first=Eboseta|last=Christine|title=Jazmine Sullivan Realizes 'Forever Don't Last' In New Video|website=Vibe|url=https://www.vibe.com/2014/12/jazmine-sullivan-forever-dont-last-video|accessdate=November 21, 2020}} Set on the countryside, Sullivan plays a runaway bride who realizes that the love she once had for her man has disappeared. Sullivan's grandmother and grandfather play themselves in the video. The visuals premiered on December 2, 2014 on her YouTube account.{{cite web|title=Jazmine Sullivan Releases Video for "Forever Don't Last"|website=abcnewsradioonline.com|url=http://abcnewsradioonline.com/music-news/2014/12/3/jazmine-sullivan-releases-video-for-forever-dont-last.html|accessdate=November 21, 2020}}
Credits and personnel
Credits adapted from the album's liner notes.{{cite AV media notes|title=Reality Show|year=2015 |type= booklet |publisher= RCA Records}}
{{Div col|colwidth=30em}}
- Kevin "KD" Davis – mixing
- Joe Gallagher – vocal recording
- Jeff Halsey – mixing assistance
- Chuck Harmony – producer, writer
- Mike "Guru" Johnson – production coordinator
- Jazmine Sullivan – vocals, writer
{{div col end}}
Charts
| class="wikitable plainrowheaders" |
| Chart (2015)
! Peak |
|---|
| {{single chart|Billboardrandbhiphopairplay|37|artist=Jazmine Sullivan|rowheader=true|access-date=June 1, 2022}} |
References
{{Reflist}}
External links
- {{Discogs master|330380|Jazmine Sullivan}}
{{Jazmine Sullivan}}
{{authority control}}
Category:Jazmine Sullivan songs
Category:Songs written by Jazmine Sullivan