Forevermark
{{Short description|Diamond and jewellery company}}
{{Multiple issues|
{{Primary sources|date=October 2019}}
{{Unreliable sources|date=October 2019}}
}}
{{Use dmy dates|date=May 2024}}
{{Infobox company
|name=Forevermark
|industry={{ubl|Jewellery}}
|foundation=2008
|key_people={{unbulleted list|Nancy Liu {{small|CEO}}}}
|products=Diamonds
|homepage={{URL|https://www.forevermark.com/en-us/|forevermark.com}}
}}
Forevermark is a diamond company and subsidiary of De Beers Group.{{cite web|url=https://www.forbes.com/sites/kyleroderick/2019/01/25/how-to-shop-for-natural-diamond-jewelry-like-an-expert/#31bc516245fd|title=How To Shop For Natural Diamond Jewelry Like An Expert|work=Forbes|access-date=22 August 2019}}
Forevermark currently operates in China, Hong Kong, India, Japan, and the United States. Forevermark is present in 32 markets in total across Europe, Asia, Australia, and the United States, and has over 2,400 outlets.{{cite web|url=https://www.prnewswire.com/news-releases/forevermark-unveils-the-black-label-collection-300365785.html|title=Forevermark Unveils The Black Label Collection|publisher=PR Newswire|access-date=22 August 2019}}
History
File:Hong Kong Tramways 77(102) Sheung Wan(Western Market) to Shau Kei Wan 21-01-2016.jpg, in 2016.]]
Forevermark was launched in 2008 as part of De Beers Group.{{cite web|url=https://www.diamonds.net/News/NewsItem.aspx?ArticleID=13304&ArticleTitle=Press+Release%3A+De+Beers+Forevermark+2006|title=De Beers Forevermark 2006|publisher=Diamonds|access-date=22 August 2019}}{{cite web|url=http://www.idexonline.com/FullArticle?Id=30203|title=De Beers: Forevermark to be the World's Leading Diamond Brand|publisher=Idex Online|access-date=22 August 2019}} It focused on Asia, establishing Forevermark's first markets in Hong Kong, China, and Japan later in 2009.{{cite web|url=https://www.jewellerynet.com/en/magazine/features/2032|title=Forevermark sales reach $100m in first year, almost triple in China|publisher=Jewellery Net|access-date=22 August 2019}} In 2011, the brand was introduced in the United States and India.{{cite web|url=https://www.diamonds.net/News/NewsItem.aspx?ArticleID=36720&ArticleTitle=Forevermark+Plans+2011+India+Expansion|title=Forevermark Plans 2011 India Expansion|publisher=Diamonds|access-date=22 August 2019}} Also in 2011, British jewelry designer Stephen Webster began a signature bridal collection with Forevermark.{{cite web|url=http://www.thejewelleryeditor.com/bridal/article/stephen-webster-teams-up-with-forevermark-for-second-collection-of-diamond-engagement-rings/|title=Stephen Webster teams up with Forevermark for second collection of diamond engagement rings|publisher=The Jewellery Editor|access-date=22 August 2019}}
In 2016, Forevermark announced their Black Label Collection. Also in 2016, British jeweller Theo Fennell partnered with Forevermark for his new signature collection.{{cite web|url=https://howtospendit.ft.com/watches-jewellery/101031-theo-fennells-new-diamond-collection|title=Theo Fennell's new diamond collection|publisher=How To Spend It|access-date=22 August 2019}}
In 2017, Forevermark launched the Forevermark Zanyah collection in partnership with couturier Sabyasachi Mukherjee.{{cite web|url=http://www.vervemagazine.in/fashion-and-beauty/sabyasachi-mukherjee-and-forevermark-jewellery-collaboration|title=THE SABYASACHI X FOREVERMARK COLLECTION IS ALL ABOUT OLD WORLD CHARM|publisher=Verve Magazine|access-date=22 August 2019}} Also in 2017, the company started their Forevermark Tribute Collection in the U.S. and Canada.{{cite web|url=https://www.miningweekly.com/article/de-beers-coo-nancy-liu-to-lead-forevermark-2019-04-23/rep_id:3650|title=De Beers COO Nancy Liu to lead Forevermark|publisher=Mining Weekly|access-date=22 August 2019}}{{cite web|url=https://www.jckonline.com/editorial-article/forevermark-debuts-a-mix-and-match-collection-for-holiday-2017/|title=Forevermark Debuts a Mix-and-Match Collection for Holiday 2017|publisher=JCK Online|access-date=22 August 2019}}
In 2018, Forevermark opened Libert'aime by Forevermark, a new concept store in China that would be specifically designed to tailor to millennial generation shopping habits.{{cite web|url=https://www.diamonds.net/News/NewsItem.aspx?ArticleID=62297&ArticleTitle=Forevermark+Unveils+New+Concept+Store+in+China|title=Forevermark Unveils New Concept Store in China|publisher=Diamonds|access-date=22 August 2019}} As part of the Tusk Rhino Trail conservation effort, Forevermark partnered with artist Dave White for a sculpture in 2018.{{cite web|url=https://www.luxurydaily.com/land-rover-leads-the-charge-in-sponsoring-conservation-themed-arts-project/|title=Land Rover Leads the Charge in Sponsoring Conservation Themed Arts Project|publisher=Luxury Daily|access-date=22 August 2019}}
In 2019, Nancy Liu replaced Stephen Lussier as CEO of Forevermark. Also in 2019, the company expanded their Forevermark Tribute Collection to India and Malaysia.{{cite web|url=https://www.diamondworld.net/Content/Forevermark-Launches-the-Tribute-Collection/16971|title=Forevermark Launched the Tribute Collection|publisher=Diamond World|access-date=22 August 2019}} In June 2019, Forevermark launched their Engagement & Commitment collection in the U.S.{{cite web|url=https://www.prnewswire.com/news-releases/ashley-graham-and-forevermark-host-summer-soiree-to-celebrate-the-forevermark-engagement--commitment-collection-300876537.html|title=Ashley Graham and Forevermark Host Summer Soiree to Celebrate the Forevermark Engagement & Commitment Collection|publisher=PR Newswire|access-date=22 August 2019}}
=Inscriptions=
The Forevermark inscription is placed on the table facet of a diamond using proprietary technology from De Beers Group. The inscription is 1/20 of a micron deep (equivalent to 1/5000 the width of a human hair), and it is not visible to the naked eye.{{cite web|url=https://www.prnewswire.com/news-releases/forevermark-unveils-the-black-label-collection-300365785.html|title=Forevermark Unveils the Black Label Collection|publisher=PR Newswire|access-date=22 August 2019}}