Formation (music video)
{{Use mdy dates|date=February 2022}}
{{Infobox film
| italic_title = no
| name = {{noitalic|"Formation"}}
| image =
| caption = Beyoncé standing in front of a plantation house wearing a black wide-brimmed hat
| director = Melina Matsoukas
| producer =
| starring = {{ubl|Beyoncé|Big Freedia (voice only)|Messy Mya (voice only)}}
| studio =
| released = {{Film date|2016|02|06}} (premiere)
| runtime = {{Duration|m=4|s=47}}
| country = United States
| language = English
| music = Beyoncé
}}
The music video for American singer and songwriter Beyoncé's 2016 single "Formation" was directed by Melina Matsoukas. It was filmed over the span of two days in Los Angeles, California. The video premiered on February 6, 2016, alongside the song's debut exclusively on Tidal. The video was also uploaded to Beyoncé's official YouTube channel unlisted, meaning this prevented the music video from being accessed by search functionalities, with viewers needing to access the video via Beyoncé's official website.{{Cite web|date=March 17, 2016|title=The Beyoncé video for 'Formation' is still unlisted on YouTube|url=https://www.dailydot.com/upstream/beyonce-formation-video-unlisted-youtube/|access-date=March 22, 2021|website=The Daily Dot}}
The video begins with Beyoncé crouching on top of a New Orleans police interceptor, which is partially submerged in floodwaters. As the video progresses, the car gradually sinks into the water. Another set of scenes portray Beyoncé as the mistress of an all-black household in a Southern plantation-style house, reclaiming the legacy of slavery in the South. Beyoncé and her dancers perform in an empty swimming pool in another scene. Beyoncé is later depicted standing in front of a plantation house with a black wide-brimmed hat covering her eyes. In another scene, a man can be seen holding a newspaper titled The Truth with an image of Martin Luther King Jr. on the front page. The last sequence depicts a young boy in a hoodie dancing in front of a line of police officers in riot gear. When the boy holds up his hands, the officers reciprocate the gesture. The video cuts to a wall graffitied with the phrase: "Stop shooting us", echoing the demand of the Black Lives Matter movement for reform in policing and criminal justice.{{Cite web|title=With 'Formation,' Beyoncé Lights Up The Internet. Here's What People Are Saying|url=https://www.npr.org/2016/02/07/465934070/with-formation-beyonc-lights-up-the-internet-heres-what-people-are-saying|access-date=April 16, 2021|publisher=NPR}}
The music video caused controversy from conservative figures, law enforcement organizations and social media users over perceived anti-police, anti-American and racist messages, including the National Sheriffs' Association and the Internet Research Agency. It won the Grammy Award for Best Short Form Music Video and MTV Video Music Award for Video of the Year, among various other accolades.{{external media|video1=[https://www.youtube.com/watch?v=LrCHz1gwzTo Formation (Explicit)] (4:52)|width=210px|float=right}}
Development
File:Fenyes Estate 13.JPG was used as a filming location due to its resemblance to a New Orleans plantation house]]
Beyoncé approached Melina Matsoukas to direct the accompanying music video for "Formation" a few weeks before its release. After Matsoukas agreed to direct the video, Beyoncé invited Matsoukas to her house in Los Angeles and explained the concept behind Lemonade. They also discussed Beyoncé's family history, the South, and New Orleans. Matsoukas explained how she treats the videos she directs "like a thesis project", spending hours browsing art books, magazines, and websites. For the "Formation" video, she found ideas in the work of Toni Morrison, Maya Angelou, and Octavia Butler. Matsoukas conceived scenes featuring events from throughout black history, including slavery, Mardi Gras parades and the Rodney King protests. Matsoukas told The New Yorker: "I wanted to show — this is black people. We triumph, we suffer, we're drowning, we're being beaten, we're dancing, we're eating, and we're still here".{{Cite magazine|title=The Provocateur Behind Beyoncé, Rihanna, and Issa Rae|url=https://www.newyorker.com/magazine/2017/03/06/the-provocateur-behind-beyonce-rihanna-and-issa-rae|access-date=February 28, 2017|magazine=The New Yorker}} She wrote out a treatment at 2 am and sent it to Beyoncé at 5 or 6 am, thinking that Beyoncé would reply later in the day. However, Beyoncé responded immediately and asked to discuss it further.{{Cite news|last=Morris|first=Wesley|date=December 28, 2016|title=Melina Matsoukas Touched Nerves From Behind the Camera|work=The New York Times|url=https://www.nytimes.com/2016/12/28/arts/music/melina-matsoukas-beyonce-formation-interview.html|access-date=March 22, 2021|issn=0362-4331}}
One set for the video was the Fenyes Estate, which was used due to its resemblance to New Orleans plantation houses. To evoke a Southern Gothic aesthetic, production designer Ethan Tobman and his crew decorated rooms with vintage plantation-era rugs and furniture, while adding storm shutters, Spanish moss, ivy, and wisteria to the building's exterior. Matsoukas wanted to include French Renaissance-style portraits of black subjects in the house, with the aim of subverting traditional power dynamics by portraying a plantation house where the black people are the masters and not the slaves. The crew looked for such portraits but found that none existed, so they painted black people over other portraits and hung them on the walls.{{Cite web|last=Sisson|first=Patrick|date=February 9, 2016|title=Beyoncé's 'Formation': How a Historic Pasadena Home Went Southern Gothic for This Year's Biggest Video|url=https://archive.curbed.com/2016/2/9/10953432/beyonce-formation-music-video-production-design|access-date=April 13, 2021|website=Curbed}}
The music video for "Formation" was shot in Los Angeles, California over two days. Arthur Jafa was hired as camera operator; Jafa had been the cinematographer of Daughters of the Dust, a 1991 film about Gullah women in South Carolina whose focus on black sisterhood is echoed throughout the "Formation" video. Matsoukas wanted to create a sense of verisimilitude in the video, shooting some scenes with a camcorder and others with a Bolex camera, the latter giving the scenes a grainy look resembling documentary footage. Matsoukas also used footage from That B.E.A.T., a 2014 documentary about bounce culture in New Orleans. The filmmakers of the documentary were alternately pleased with its inclusion and frustrated by their work being used as "just b-roll by someone else". A representative for Beyoncé told Entertainment Weekly that the documentary footage was used with permission and licensed from the owner of the footage, and that they were correctly compensated and credited.{{Cite news|last1=Caramanica|first1=Jon|last2=Morris|first2=Wesley|last3=Wortham|first3=Jenna|date=February 7, 2016|title=Beyoncé in 'Formation': Entertainer, Activist, Both?|work=The New York Times|url=https://www.nytimes.com/2016/02/07/arts/music/beyonce-formation-super-bowl-video.html|access-date=March 23, 2021|issn=0362-4331}}{{Cite news|last=Contrera|first=Jessica|title=Before Super Bowl halftime show, Beyoncé responds to accusations of plagiarism|newspaper=The Washington Post|url=https://www.washingtonpost.com/news/arts-and-entertainment/wp/2016/02/07/before-super-bowl-halftime-show-beyonce-responds-to-accusations-of-plagiarism/|access-date=March 23, 2021|issn=0190-8286}}
File:FEMA_-_17701_-_Photograph_by_Jocelyn_Augustino_taken_on_09-04-2005_in_Louisiana.jpg]]
Matsoukas devised a scene of Beyoncé performing on top of a police car that slowly sinks into the floodwaters of Hurricane Katrina. This scene represented how the police "hadn't really shown up for us, and that we were still here on top, and that she was one with the people who had suffered". The scene was filmed on a soundstage with an artificial lake backed by a blue screen, with oak trees, rooftops and cast iron gates added to the lake to provide realism. A series of pulleys and cables connected to a winch and a crane allowed Beyoncé and the police car to be repeatedly sunk into the water with controlled speed. The scene was filmed using one camera suspended by a crane on a barge and another camera that Matsoukas operated from a speedboat. Beyoncé's mother Tina Knowles-Lawson was scared because the water was cold and called Matsoukas saying "You're going to give her pneumonia, and she has to perform at the Super Bowl", however Beyoncé did not complain. Instead of ending the video with Beyoncé sinking into the water, Matsoukas wanted to use a more uplifting image. Looking through the footage, she found a shot of Beyoncé sitting in the plantation house making the "black-girl air grab". She placed this clip at the end of the video as an emphatic last gesture.
Synopsis and analysis
The music video is set in New Orleans, exploring interpretations of the city's past, present and future in the wake of Hurricane Katrina, in turn forming a celebration of black pride and resilience. It features rapidly edited scenes that depict the variety and heterogeneity of black Southern culture.{{Cite journal|last=Ball|first=Kevin|date=2016|title=Beyoncé's "Formation"|journal=Film Criticism|volume=40|issue=3|doi=10.3998/fc.13761232.0040.309|hdl=2027/spo.13761232.0040.309|issn=2471-4364|doi-access=free|hdl-access=free}} This includes Mardi Gras, black cowboys, stepping, wig shops, crawfish, cotillions, grills, black preachers,{{Cite web|last=Lampen|first=Claire|title=5 Moments From the "Formation" Video That Prove Beyoncé Is Woke AF|url=https://www.mic.com/articles/134572/5-moments-from-the-formation-video-that-prove-beyonc-is-woke-af|access-date=April 16, 2021|website=Mic|date=February 7, 2016 }} second lines, marching bands, bounce dancers,{{Cite magazine|last1=Robinson|first1=Zandria F.|date=February 8, 2016|title=Beyonce's Black Southern 'Formation'|url=https://www.rollingstone.com/music/music-news/beyonces-black-southern-formation-235827/|access-date=April 16, 2021|magazine=Rolling Stone}} and traditional courtship and burial rituals.{{Citation needed|date=October 2021}} Beyoncé is seen embodying several archetypal Southern black women that span time, class, and space,{{Cite news|date=February 8, 2016|title=Beyonce's Super Bowl performance: Why was it so significant?|work=BBC News|url=https://www.bbc.com/news/world-us-canada-35520636|access-date=April 16, 2021}} which Ryann Donnelly viewed as being nine distinct personas that recur throughout the video.{{Cite book|last=Donnelly|first=Ryann|url=https://www.worldcat.org/oclc/1057778833|title=Justify my love : sex, subversion, and music video|date=2019|isbn=978-1-912248-41-4|location=London|oclc=1057778833}} The video modifies the song to include spoken interpolations from the New Orleans artist Big Freedia and the YouTube personality Messy Mya, who was murdered in New Orleans in 2010.{{Cite web|last1=Calvario|first1=Liz|date=August 29, 2016|title=MTV VMA 2016: Beyoncé Wins Best Direction for 'Formation'|url=https://www.indiewire.com/2016/08/vma-2016-beyonce-wins-best-direction-formation-mtv-video-music-awards-1201720811/|access-date=April 16, 2021|website=IndieWire}} Dance routines are performed throughout the video by Beyoncé accompanied by back-up dancers. Her daughter Blue Ivy Carter makes a cameo appearance,{{cite news|author=Sisavat, Monica|date=February 6, 2016|title=9 Celebrity Reactions That Perfectly Describe How You Felt When Beyoncé Dropped "Formation"|work=Pop Sugar|url=http://www.popsugar.com/celebrity/Celebrity-Reactions-Beyonce-Formation-Music-Video-40090669#photo-40090669|access-date=February 7, 2016}}{{cite web|last=Helman|first=Peter|date=February 6, 2016|title=Beyoncé – "Formation" Video|url=https://www.stereogum.com/1857868/beyonce-formation-video/mp3s/|access-date=May 1, 2016|publisher=Stereogum}} sporting a natural afro.
The video begins with Beyoncé crouching on top of a New Orleans police interceptor, which is partially submerged in floodwaters. As the video progresses, the car gradually sinks into the water.{{Cite book|last=Abdurraqib|first=Hanif|url=https://www.worldcat.org/oclc/1158510350|title=A little devil in America : notes in praise of Black performance|date=2021|isbn=978-1-9848-0119-7|edition=First|location=New York|oclc=1158510350}} The scene forms a criticism of the police response to Hurricane Katrina, which disproportionately affected people of color, while also acting as a symbol of rebirth.{{Cite web|title=The One Powerful Moment From Beyonce's "Formation" Music Video You Might Have Missed|url=https://www.bustle.com/articles/140142-the-one-powerful-moment-from-beyonces-formation-music-video-you-might-have-missed|access-date=April 16, 2021|website=Bustle|date=February 6, 2016 }}{{Cite journal|last=Hartmann|first=Johanna|date=December 22, 2017|title=Sound, Vision, and Embodied Performativity in Beyoncé Knowles' Visual Album Lemonade (2016)|journal=European Journal of American Studies|volume=12|issue=12–4|doi=10.4000/ejas.12415|issn=1991-9336|doi-access=free}} An additional interpretation of this scene is that Beyoncé is invoking Mami Wata, harnessing water as a force of life and destruction.{{Cite web|date=August 12, 2016|title=New Collective Show Explores African Deity Mami Wata|url=https://www.papermag.com/new-collective-show-explores-african-deity-mami-wata-1970466702.html|access-date=April 16, 2021|website=PAPER|archive-date=April 16, 2021|archive-url=https://web.archive.org/web/20210416114145/https://www.papermag.com/new-collective-show-explores-african-deity-mami-wata-1970466702.html|url-status=dead}} Jennifer Sweeney-Risko believes Beyoncé's outfit in this scene to be a reference to the Student Non-Violent Coordinating Committee, who traveled through the South to plan freedom rides, sit-ins and voter registration drives while wearing jeans and simple dresses to replicate the clothes of the black working class.{{Cite book |last= |first= |url=https://www.worldcat.org/oclc/1127541319 |title=Fashion : new feminist essays |date=2020 |isbn=978-0-367-43688-9 |editor-last=Parkins |editor-first=Ilya |location=Abingdin, Oxon |oclc=1127541319 |editor-last2=Dever |editor-first2=Maryanne |editor-link2=Maryanne Dever}} Another set of scenes portray Beyoncé as the mistress of an all-black household in a Southern plantation-style house, reclaiming the legacy of slavery in the South.{{Cite web|last=Dazed|date=February 8, 2016|title=Beyoncé's 'Formation' is a defiant reclamation of blackness|url=https://www.dazeddigital.com/music/article/29689/1/beyonce-s-formation-is-a-defiant-reclaimation-of-blackness|access-date=April 16, 2021|website=Dazed}} Beyoncé and her dancers perform in an empty swimming pool in another scene, referencing the story of a recently desegregated public swimming pool in the 1950s being drained after Dorothy Dandridge dipped her toe in it.{{Cite book|last=Allred|first=Kevin|url=https://www.worldcat.org/oclc/1080251528|title=Ain't I a diva? : Beyoncé and the power of pop culture pedagogy|date=2019|isbn=978-1-936932-61-0|edition=First|location=New York, NY|oclc=1080251528}} Beyoncé is later depicted standing in front of a plantation house with a black wide-brimmed hat covering her eyes, which Janell Hobson interprets as an invocation of the Vodou death loa Maman Brigitte.{{Citation needed|date=October 2021}} In another scene, a man can be seen holding a newspaper titled The Truth with an image of Martin Luther King Jr. on the front page. Headlined "More Than A Dreamer", the image contains the caption: "What is the real legacy of Dr. Martin Luther King, Jr. and why was a revolutionary recast as an acceptable Negro leader?" Laura Visser-Maessen wrote that with this scene, Beyoncé is bringing awareness to the whitewashing of King's legacy as a non-radical figure, which is being used to undermine the current movement for racial equality.{{Cite journal|last=Visser-Maessen|first=Laura|date=March 29, 2019|title=Getting To That Promised Land: Reclaiming Martin Luther King, Jr. and 21st Century Black Activism in the United States and western Europe|journal=European Journal of American Studies|volume=14|issue=14–1|doi=10.4000/ejas.14395|issn=1991-9336|doi-access=free|hdl=2066/203346|hdl-access=free}} The last sequence depicts a young boy in a hoodie dancing in front of a line of police officers in riot gear. When the boy holds up his hands, the officers reciprocate the gesture. The video cuts to a wall graffitied with the phrase: "Stop shooting us", echoing the demand of the Black Lives Matter movement for reform in policing and criminal justice.
Reception
Syreeta McFadden for The Guardian noted that the video depicts archetypal southern black women "in ways that we haven't seen frequently represented in popular art or culture".{{Cite news|last=McFadden|first=Sureeta|date=February 8, 2016|title=Beyoncé's Formation reclaims black America's narrative from the margins|newspaper=The Guardian|url=https://www.theguardian.com/commentisfree/2016/feb/08/beyonce-formation-black-american-narrative-the-margins|access-date=February 9, 2016}} Jon Caramanica of The New York Times described the video as "high-level, visuallystriking, Black Lives Matter-era allegory". In an interview for NPR, Dream Hampton described the video as a "visual anthem" that feels like "an Oscar-worthy feature". Hampton also praised how Beyoncé centers both black women and queer people in the video.{{Cite web|title=Beyonce's 'Formation' Is A Visual Anthem|url=https://www.npr.org/2016/02/08/466036710/beyonces-formation-is-a-visual-anthem|access-date=March 23, 2021|publisher=NPR}}
In 2021, Rolling Stone named "Formation" the greatest music video of all time.{{cite magazine|title=The 100 Greatest Music Videos|url=https://www.rollingstone.com/music/music-lists/best-music-videos-1194411/|access-date=July 30, 2021|magazine=Rolling Stone}} In 2019, Billboard named "Formation" the best music video of the 2010s, stating that it "served as an active reminder that black people could not be silenced".{{Cite magazine|date=November 26, 2019|title=The 100 Greatest Music Videos of the 2010s: Staff Picks|url=https://www.billboard.com/articles/news/list/8544596/best-music-videos-2010s-top-100/|access-date=November 26, 2019|magazine=Billboard}} The video was included in E! News
=Accolades=
class="wikitable" |
Year
! Ceremony ! Award ! Result !Ref. |
---|
rowspan="22" | 2016
| Best Music Video | {{won}} |
BET Awards
| {{won}} |
rowspan="2" |Camerimage Awards
|Best Music Video | {{nom}} |
Best Cinematography in a Music Video
| {{nom}} |
Cannes Lions Awards
| Excellence in Music Video – Grand Prix | {{won}} |
Clio Awards
| Best Video of the Year | {{won}} |
rowspan="2" | London International Awards
| Best Music Video | {{won}} |
Best Direction
| {{won}} |
MTV Europe Music Awards
| {{nom}} |
rowspan="6" |MTV Video Music Awards
| {{won}} |
Best Direction
| {{won}} |
Best Pop Video
| {{won}} |
Best Cinematography
| {{won}} |
Best Editing
| {{won}} |
Best Choreography
| {{won}} |
MTV Video Music Awards Japan
| {{nom}} |
Q Awards
| Best Video | {{nom}} |{{Cite web|title=And The Winner is... Muse, The 1975, U2, MIA, Blondie, Bastille, PJ Harvey & more honoured at StubHub Q Awards 2016|url=https://www.qthemusic.com/articles/q-awards/q-awards-2016-winners|access-date=March 9, 2021|website=Q|archive-date=February 21, 2020|archive-url=https://web.archive.org/web/20200221125932/https://www.qthemusic.com/articles/q-awards/q-awards-2016-winners|url-status=dead}} |
rowspan="2" | Soul Train Music Awards
| {{won}} |
Best Dance Performance
| {{nom}} |
rowspan="2" | UK Music Video Awards
| Best Urban Video | {{nom}} |
Best Styling in a Music Video
| {{won}} |
WatsUp TV Africa Music Video Awards
| Best International Video | {{won}} |
rowspan="9" | 2017
| {{won}} |
iHeartRadio Music Awards
| {{nom}} |
NAACP Image Awards
| {{won}} |
Nickelodeon Kids' Choice Awards
|Favorite Music Video | {{nom}} |
Nickelodeon Kids' Choice Awards Brazil
| Best Music Clip | {{nom}} |
NME Awards
| Best Music Video | {{nom}} |
rowspan="2" | One Show Awards
| Cultural Diver Award | {{won}} |
Best Music Video
| {{won}} |
Webby Awards
| Best Music Video | {{won}} |
Controversy
The music video, as well as the song in general and its performance at the Super Bowl halftime show received criticism from conservative figures, law enforcement organizations and social media users over perceived anti-police, anti-American and racist messages.{{Cite journal|last=Gammage|first=Marquita|date=November 2017|title=Pop Culture Without Culture: Examining the Public Backlash to Beyoncé's Super Bowl 50 Performance|url=http://journals.sagepub.com/doi/10.1177/0021934717729504|journal=Journal of Black Studies|volume=48|issue=8|pages=715–731|doi=10.1177/0021934717729504|s2cid=149269119|issn=0021-9347|url-access=subscription}}{{Cite web|last=Lopez|first=German|date=February 8, 2016|title=Why conservative pundits and politicians are attacking Beyoncé|url=https://www.vox.com/2016/2/8/10940558/beyonce-super-bowl-conservative-backlash|access-date=March 21, 2021|website=Vox}}{{Cite web|last=Allen|first=Lauren Chanel|title=Why the Outrage Over Beyoncé's Super Bowl Performance Is Completely Ridiculous|url=https://www.teenvogue.com/story/beyonce-super-bowl-performance-outrage|access-date=March 21, 2021|website=Teen Vogue|date=February 9, 2016 }} Former Mayor of New York City Rudy Giuliani called the performance "outrageous", adding: "I don't know what the heck it was. A bunch of people bouncing around and all strange things. It was terrible."{{Cite web|title=Beyonce criticised by Rudy Giuliani for Super Bowl 'attack on the police'|url=https://www.telegraph.co.uk/news/worldnews/northamerica/usa/12147195/Beyonce-criticised-by-Rudy-Giuliani-for-Super-Bowl-attack-on-the-police.html|access-date=March 21, 2021|website=The Telegraph|date=February 8, 2016 }} Congressman Peter King condemned the "Formation" video, saying that "no one should really care what she thinks about any serious issue confronting our nation".{{Cite web|title=New York Rep. Peter King Lashes Out At Beyonce Video|url=https://www.nbcnewyork.com/news/local/new-york-congressman-peter-king-beyonce-music-video-formation-black-lives-matter/1266610/|access-date=March 21, 2021|website=NBC New York|date=February 9, 2016 }} Canadian politician Jim Karygiannis said that the Canadian government should investigate Beyoncé and consider banning her from the country.{{Cite web|title=Should Beyoncé be banned from Canada?|url=https://www.cbc.ca/player/play/2683289096|access-date=April 8, 2021|website=CBC}} Conservative TV host Tomi Lahren directed a rant towards Beyoncé, accusing her of "ramrodding an aggressive agenda down our throats" and concluding: "Your husband was a drug dealer. For fourteen years, he sold crack cocaine. Talk about protecting black neighborhoods? Start at home".{{Cite web|title=The Power of 'Petty': How One Small Word Came to Represent Black Resistance|url=https://www.vice.com/en/article/petty-memes-history-black-twitter/|access-date=March 21, 2021|website=Vice.com|date=February 2, 2017 }}{{Cite web|date=February 10, 2016|title=Tomi Lahren to Beyonce: Your husband was a drug dealer, worry about that|url=https://thegrio.com/2016/02/10/tomi-lahren-to-beyonce-your-husband-was-a-drug-dealer-worry-about-that/|access-date=March 21, 2021|website=TheGrio}} Beyoncé requested to use thirty seconds of Lahren's rant for the Formation World Tour, but Lahren denied the request.{{Cite web|title=A News Anchor Says Beyoncé Asked to Use Her Anti-Beyoncé Super Bowl Rant for the Formation Tour, and, Well, She Blew It|url=https://www.vulture.com/2016/04/beyonce-asked-anchor-to-use-anti-bey-diatribe.html|access-date=March 22, 2021|website=Vulture|date=April 25, 2016 }} An anti-Beyoncé campaign was started on social media titled #BoycottBeyoncé, which was met with a competing #IStandWithBeyoncé hashtag.{{Cite web|date=December 7, 2016|title=The 10 most talked-about albums of 2016 - BBC Music|url=https://www.bbc.co.uk/music/articles/1fa16c30-9906-4790-b902-4534b4453018|access-date=April 8, 2021|website=www.bbc.co.uk}}
Rutherford County Sheriff Robert Arnold blamed shots being fired outside his home on the "Formation" video.{{Cite news|last=Chokshi|first=Niraj|title=Sheriffs: Beyoncé is 'inciting bad behavior' and endangering law enforcement|newspaper=The Washington Post|url=https://www.washingtonpost.com/news/post-nation/wp/2016/02/18/the-beyonce-backlash-continues-sheriff-cites-super-bowl-show-after-shooting-near-home/|access-date=March 21, 2021|issn=0190-8286}} Police unions across the US encouraged a boycott of the Formation World Tour.{{Cite magazine|title=Time Person of the Year Runner Up: Beyoncé|url=https://time.com/time-person-of-the-year-2016-beyonce-runner-up/|access-date=March 22, 2021|magazine=Time}} Outside Beyoncé's concert at NRG Stadium on May 7, 2016, the Coalition of Police and Sheriffs held a demonstration over the Black Lives Matter themes in "Formation". The protesters wore "Police Lives Matter" T-shirts, held a printout of Jay Z's mugshot, and shone a blue light toward the stadium.{{Cite web|last1=George|first1=Cindy|last2=Rahman|first2=Fauzeya|date=May 7, 2016|title=Dueling protests to get in 'Formation' outside Beyoncé's Houston concert|url=https://www.chron.com/news/houston-texas/article/Beyonce-concert-7420583.php|access-date=March 21, 2021|website=Chron}} President of the Tampa Police Benevolent Association Vinny Gericitano urged a boycott of Beyoncé's music and tour, however ensured that her concert in Tampa would be properly policed.{{Cite web|last=Company|first=Tampa Publishing|title=Tampa police union supports boycott of Beyoncé's music but doesn't tell members not to work her Tampa concert|url=https://www.tampabay.com/news/publicsafety/will-tampa-police-officers-heed-call-to-boycott-beyonces-concert/2265915/|access-date=March 21, 2021|website=Tampa Bay Times}} Other law enforcement organizations did not join the boycott, such as those in Houston and Raleigh, the latter of which voted unanimously not to boycott the tour.{{Cite web|author=Lisa Respers France|title=Why the Beyoncé controversy is bigger than you think|url=https://www.cnn.com/2016/02/23/entertainment/beyonce-controversy-feat/index.html|access-date=March 21, 2021|website=CNN|date=February 23, 2016 }}
Legacy
=Academic study=
In 2016, the University of Texas at San Antonio offered a class focusing on the "Formation" video. The video was used as a basis to examine the sociocultural issues affecting black women through the study of black feminist theory, film, music, and literature.{{Cite web|title=UTSA to Offer "Black Women, Beyoncé & Popular Culture" Course on 'LEMONADE'|url=https://www.complex.com/music/2016/09/utsa-black-women-beyonce-popular-culture-course-lemonade|access-date=March 19, 2021|website=Complex}} In 2021, Boston University offered a course that studied the "Formation" video as part of their exploration of how the South has been depicted in American fiction.{{Cite web|title=Fall 2021 Advanced Literature {{!}} English|url=https://www.bu.edu/english/undergraduate/courses/fall-2020-undergraduate-courses/|access-date=April 7, 2021|website=www.bu.edu|archive-date=June 18, 2021|archive-url=https://web.archive.org/web/20210618095516/http://www.bu.edu/english/undergraduate/courses/fall-2020-undergraduate-courses/|url-status=dead}} The University of Wisconsin–Madison School of Nursing analyzed the concepts and issues in "Formation" to explore topics such as intersections of black history, black femininity and body politics, and how the Black Lives Matter movement has impacted health and health outcomes.{{Cite web|date=February 19, 2016|title=Unpacking Beyoncé's Formation: Nurse as Social Justice Educator|url=https://diversity.wisc.edu/2016/02/unpacking-beyonces-formation-nurse-as-social-justice-educator/|access-date=April 7, 2021|website=Creating Community}} Beyoncé's shoutout to the Chevrolet El Camino car in the song and its feature in the music video "did more in 5 seconds for the El Camino than General Motors marketing did for years", according to Hannah Elliott of Bloomberg.{{Cite news|date=February 12, 2016|title=Rediscovering the Awesomeness of a 1967 Cadillac Coupe de Ville|work=Bloomberg.com|url=https://www.bloomberg.com/news/articles/2016-02-12/rediscovering-the-awesomeness-of-a-1967-cadillac-deville|access-date=March 11, 2021}} One of the hairstyles that Beyoncé wore in the music video, with long cornrows with a deep side part, has since been termed "Lemonade braids" after the album and remains a popular hairstyle for black women.{{Cite web|title=Lemonade braids|url=https://www.dictionary.com/e/fashion/lemonade-braids/|access-date=March 11, 2021|website=Dictionary.com|date=August 24, 2018 }}
= Brands =
Beyoncé's use and references to various brands have resulted in sales spikes for their respective products. The mention of the American restaurant chain Red Lobster in "Formation" increased sales at its restaurants by 33%, and upon the song's release, the chain was tweeted about over 42,000 times during the first hour and trended for the first time in its history according to Red Lobster spokesperson Erica Ettori.{{cite web|last=Riley|first=Charles|title=Red Lobster: Sales spike 33% after Beyoncé endorsement|date=February 9, 2016|url=https://money.cnn.com/2016/02/09/investing/red-lobster-beyonce-formation/index.html|access-date=May 31, 2023|archive-date=May 11, 2020|archive-url=https://web.archive.org/web/20200511091131/https://money.cnn.com/2016/02/09/investing/red-lobster-beyonce-formation/index.html|url-status=live}} Employees also renamed popular menu items after Beyoncé and call the effect the "Beyoncé Bounce".{{Cite web|last=Whitten|first=Sarah|date=February 8, 2016|title=A Beyonce mention sends Red Lobster sales higher|url=https://www.cnbc.com/2016/02/08/a-beyonce-mention-sends-red-lobster-sales-higher.html|access-date=June 18, 2019|website=CNBC|archive-date=November 21, 2019|archive-url=https://web.archive.org/web/20191121010427/https://www.cnbc.com/2016/02/08/a-beyonce-mention-sends-red-lobster-sales-higher.html|url-status=live}}
=Fashion=
The black power beret was given "a new lease of life" after the performance of "Formation" at the Super Bowl, according to The Guardian
= Parodies and homages =
The cover of Marvel's 2017 America comic book paid homage to the "Formation" music video, with its illustrator saying "America is a comic that is all about representation, feminism and fighting for what's right ... I could think of no better parallel than Beyoncé."{{Cite magazine|title=This Marvel Comic Book Cover Was Inspired by Beyoncé|url=https://time.com/4649086/marvel-america-beyonce/|access-date=April 19, 2019|magazine=Time}}
Saturday Night Live performed a sketch titled "The Day Beyoncé Turned Black" as a result of the release, airing Saturday, February 13. The sketch, which depicted some white people's reactions to the "unapologetically black" song, was named "the best SNL skit ever" by Tre'vell Anderson of the Los Angeles Times.{{Cite web|date=February 14, 2016|title='The Day Beyoncé Turned Black' is the best 'SNL' skit ever|url=https://www.latimes.com/entertainment/tv/showtracker/la-et-st-beyonce-turned-black-snl-skit-20160214-story.html|access-date=March 10, 2021|website=Los Angeles Times}} Actress Goldie Hawn and comedian Amy Schumer produced a parody of "Formation", which also featured Wanda Sykes and Joan Cusack.{{Cite magazine|date=October 21, 2016|title=Amy Schumer & Goldie Hawn Get in 'Formation' for Beyonce Parody Video|url=http://www.billboard.com/articles/news/7549944/amy-schumer-goldie-hawn-formation-beyonce-parody-video|access-date=September 23, 2020|magazine=Billboard}}