Fox Racing
{{short description|American action sports and clothing brand}}
{{Infobox company
| name = Fox Head, Inc.
| trade_name = Fox Racing
| logo = Fox Racing 2024 logo.svg
| type =
| key_people = Geoff Fox, Founder
| industry = Sporting goods
| products = Motocross and MTB gear, Clothing, Footwear, Eyewear, Bags, Stickers, Apparel, Helmets, Boots, Men's, Women's, Youth
| revenue =
| owner = Revelyst
| foundation = 1974
| location = Irvine, California, U.S.
| homepage = https://www.foxracing.com
}}
Fox Head, Inc. (doing business as Fox Racing) is an American extreme sports (primarily motocross and mountain biking), protective equipment, and lifestyle-clothing brand founded in 1974. Fox is owned by Revelyst, having been previously owned by Vista Outdoor.
History
The early histories of Fox Racing and Fox Racing Shox were intertwined. Fox Racing Shox is a brand of offroad-racing suspension components founded by Geoff Fox's brother, Bob Fox. Fox Racing Shox was originally owned by Moto-X Fox. In 1977 Bob's division split out as a separate company called Fox Factory.{{cite web |url=http://www.motoxmuseum.com/Articles/fox_air_shock/history_of_fox_air_shox.pdf |title=The History of Fox Air Shocks |publisher=Moto Cross History Museum |page=2 |access-date=May 20, 2018}}
File:FoxHeadStore.jpg, Colombia]]
In July 2006, Fox Racing decided to change its corporate name to Fox Head.{{Cite web |last=Liu |first=Jonathan |title=Archived copy |url=http://www.allbusiness.com/north-america/united-states-california-metro-areas/4076039-1.html |url-status=dead |archive-url=https://web.archive.org/web/20111126211528/http://www.allbusiness.com/north-america/united-states-california-metro-areas/4076039-1.html |archive-date=2011-11-26 |access-date=2010-07-16}} The move was complete by the fall of that year. Fox decided such a change would help the brand further penetrate sporting venues aside from motocross, such as mountain bike, wake boarding, surfing; as well as expand into other products.
Peter Fox was named CEO in 2008, with Greg Fox remaining on the board of directors. Peter Fox subsequently left the company, but rejoined when Fox Head was acquired by Altamont Capital Partners in 2014, leaving the founder and his son in charge of the company.
In July 2022, it was announced that Fox Racing would be acquired by Vista Outdoor for $540 million. {{Cite web |title=Vista Outdoor to acquire Fox Racing for $540 million |url=https://www.bicycleretailer.com/industry-news/2022/07/06/vista-outdoor-acquire-fox-racing-540-million |access-date=2022-07-07 |website=Bicycle Retailer and Industry News |language=en}}
Fox Racing entered the shoe business in early 2022 with the introduction of Union shoe line designed for bicyclists.{{cite news |last1=Clark |first1=Nick |title=Fox Racing now covers head-to-toe with new Union shoe range |url=https://www.bikeradar.com/news/fox-racing-union-shoes/ |access-date=9 March 2023 |work=Bike Radar |date=9 February 2023}}
In 2023, Vista Outdoor began to integrate brands such as Bell and Giro into the Action Sports division with Fox Racing.{{cite news |last1=Chun |first1=Max |title=Vista Outdoor to lay off workers, close Bell/Giro facility in Scotts Valley |url=https://lookout.co/santacruz/news/story/2023-04-10/vista-outdoor-bell-helmet-giro-sport-design-scotts-valley |access-date=11 April 2023 |work=Lookout Santa Cruz |date=10 April 2023}}
References
External links
- {{official|https://www.foxracing.com}}
Category:1974 establishments in California
Category:2014 mergers and acquisitions
Category:2022 mergers and acquisitions
Category:American companies established in 1974
Category:Clothing companies established in 1974
Category:Companies based in Irvine, California
Category:Motorcycling retailers
Category:Privately held companies based in California