Frank Cannella
{{Infobox person
| name = Frank Cannella
| image = Frank Cannella Photo Feb2013.JPG
| alt =
| caption =
| birth_name =
| birth_date = October 15, 1957
| birth_place =
| death_date =
| death_place =
| nationality = American
| other_names =
| occupation = Businessman, philanthropist
| known_for = Cannella Response Television
}}
Frank Cannella (born October 15, 1957) is a businessman and philanthropist,Response Magazine, April 2012, "Cannella Goes a Long Way Toward DR Success," by Jackie Jones known for his work in the infomercial industry.{{cite book|last=Stern|first=Remy|title=But Wait... There's More!|year=2009|publisher=HarperBusiness|isbn=006126055X|pages=[https://archive.org/details/isbn_9780061260551/page/24 24–26, 28, 233]|url-access=registration|url=https://archive.org/details/isbn_9780061260551/page/24}} In 1999 People Magazine labeled him as a pioneer in the infomercial industry and in April 2013 Cannella was inducted into the Direct Response Television Hall of Fame.People Magazine, March 22, 1999, 25th Anniversary Issue, [https://web.archive.org/web/20131202234732/http://www.people.com/people/article/0,,20063605,00.html "Famous Firsts"]Response Magazine, April 2013 Cannella formed Cannella Response Television, which handled the 1990s Tae Bo exercise video infomercials advertising campaign.{{cite web|last=Kirchen|first=Rich|title=1-800 call Cannella Response Television|url=http://www.bizjournals.com/milwaukee/stories/2006/03/06/smallb1.html|publisher=BizJournals|accessdate=26 November 2013}}
Career
In the 1980s Cannella worked with a Chicago advertising agency and focused his career predominantly on infomercials after completing a 1982 infomercial through the Chicago agency. He relocatedhttp://www.drtv.com, https://www.beenverified.com to Burlington, Wisconsin and in 1984, formed Cannella Response Television.{{cite news|title=Business anniversary: Cannella Response Television |publisher=Racine Journal Times |date=August 15, 2009 |url=http://www.journaltimes.com/business/local/business-anniversary-cannella-response-television/article_ed86a99a-89ec-11de-a8c6-001cc4c002e0.html |accessdate=January 16, 2013}} The company is headquartered in Burlington, Wisconsin.Electronic Retailer Magazine, September 2012, "Cannella Shares its Secret for Success"{{cite news|title=Cannella moves to new HQ |publisher=BizTimes Milwaukee |date=December 6, 2011 |url=http://www.biztimes.com/article/20111206/ENEWSLETTERS06/312069978/0/SEARCH |accessdate=January 16, 2013}} Cannella is an active philanthropist and public servant, working on projects such as providing Christmas gifts for challenged children.{{cite news|title=Alderman brightens holidays for kids |url=http://www.journaltimes.com/news/local/alderman-brightens-holidays-for-kids/article_8a86af1d-eb1e-5053-93da-385ac995ddbe.html |first=Janine |last=Anderson |publisher= Racine Journal Times |date=December 18, 2005 |accessdate=January 16, 2013}}
In 2006 Cannella won a Bravo! Entrepreneur Award for his work with Cannella Response Television.{{cite news|title=SBT announces winners of Expo awards |url=http://www.biztimes.com/article/20060317/ENEWSLETTERS02/303179990/0/SEARCH |publisher=BizTimes Milwaukee |date=March 14, 2012 |accessdate=January 16, 2013}}
References
{{Reflist}}
External links
- [http://www.drtv.com Cannella Response Television]
- [http://www.cannellamedia.com Cannella Media]
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