Fred Mogubgub
{{Infobox person
| name = Fred Mogubgub
| image = Mogubgub.jpg
| birth_date = September 25, 1927
| death_date = March 9, 1989
| occupation = Animator, painter
}}
Fred Mogubgub (September 25, 1927 – March 9, 1989) was an animator and painter who first came to attention through his films related to the pop art movement of the 1960s in New York City.
In 1961 Mogubgub joined designer Pablo Ferro and Lew Schwartz to form Ferro, Mogubgub and Schwartz.{{cite news | title = Pablo Ferro: A Career Retrospective, Part 1 | publisher = Art of the Title | date = 2014 | url = http://www.artofthetitle.com/feature/pablo-ferro-a-career-retrospective-part-1/ | accessdate = November 17, 2014 }} In 1964, he left the company to form Mogubgub, Ltd.
Style
Mogubgub's style is quick, staccato, jump-cut—an assemblage of cartoons and photographs that flash across the screen fast enough to be almost subliminal advertising.[https://vimeo.com/947564521 The Pop Show (audio commentary) (Art & Trash miniature 20) - Art & Trash on Vimeo] Among his clients were Ford, Coca-Cola and Life Savers. Mogubgub says he chooses his subject matter from 'American objects which stick out from the clichés you get drilled into you in school.' He was given the slogan "Have you ever heard anyone say 'no' to a Life Saver?" by the Beech-Nut people and made a pop commercial. A follow-up survey reported that the public recalled it more often than straight ads.{{cite news |url=http://www.lichtensteinfoundation.org/newsweekapr66.htm |title=The Story of Pop: What It Is and How It Came to Be |work=Newsweek |date=1966-04-25 |url-status=dead |archiveurl=https://web.archive.org/web/20090602091137/http://www.lichtensteinfoundation.org/newsweekapr66.htm |archivedate=2009-06-02 |accessdate=2016-09-10 }}
Death
Mogubgub died of bone cancer at his home in Cliffside Park, New Jersey, on March 9, 1989, at age 61.New York Times Obituary [https://www.nytimes.com/1989/03/11/obituaries/fred-mogubgub-61-film-and-tv-animator.html] March 11, 1989
Commercial work
Fred created many animated films, television shows and advertising campaigns,[http://fredalan.org/post/68029413/nawlins-and-minnesota 1989 ads by Fred Mogubgub for TV Heaven 41 and Fred/Alan, New York] and several of his movies are in the collection of the Museum of Modern Art. He was known in the 1960s for his innovative fast-cut style and such offbeat commercials and films as Enter Hamlet[https://archive.org/details/enterhamlet_20170601 Enter Hamlet on Internet Archive][http://cartoonresearch.com/index.php/cartoons-considered-for-an-academy-award-1965/ Cartoons Considered For An Academy Award - 1965|Cartoon Research] and The Pop Show[https://quadcinema.com/film/independent-frames-program-1-exploded-view/ Independent Frames, Program 1: Exploded View-Quad Cinema] (latter featuring an unknown Gloria Steinem).[https://www.cartoonbrew.com/shorts/fred-mogubgub-4468.html Films by Fred Mogubgub|Cartoon Brew][https://archive.org/details/ThePopShow The Pop Show on Internet Archive]
One of Mr. Mogubgub's best-known Pop artworks was a huge sign erected in midtown Manhattan in 1965 that read, Why Doesn't Someone Give Mogubgub Ltd. Two Million Dollars to Make a Movie? His works, ranging in style from abstract to realistic, were exhibited in many New York galleries, and his 25-by-30-foot fantasy, Virginia's Garden, was said to be one of the world's largest paintings.[https://www.cartoonbrew.com/ideas-commentary/this-is-how-film-fundraising-worked-before-kickstarter-69054.html This Is How Film Fundraising Worked Before Kickstarter|Cartoon Brew][http://www.michaelspornanimation.com/splog/?p=3119 Michael Sporn Animation - Splog-Mogugub's O'Henry Bar]
Family
Mr. Mogubgub is survived by his wife, Virginia, and two sons, Fred Jr. and Sam, all of Cliffside Park, and by two sisters, Lorraine Simmons of Lenoir, N.C., and Dolores Corby of Ocean City, N.J.New York Times Obituary [https://www.nytimes.com/1989/03/11/obituaries/fred-mogubgub-61-film-and-tv-animator.html] March 11, 1989
Selected filmography
- Enter Hamlet (1965)
- The Pop Show (1966)
- American Pie (1972)[https://www.tcm.com/tcmdb/title/503610/american-pie American Pie (1972) - TCM.com]
References
{{Reflist}}
External links
- {{imdb name|0595792}}
- [http://fredalan.tumblr.com/post/68029413/nawlins-and-minnesota Animations by Fred Mogubgub]
- [https://archive.org/details/dmbb10716 Lifesavers commercial animated by Fred Mogubgub]
- [https://m.youtube.com/watch?v=kjFtmtIkIiw/ The Pop Show] (starring Gloria Steinem)
- [https://m.youtube.com/watch?v=bbAXb0AEPVY Enter Hamlet] on YouTube
- [https://www.youtube.com/watch?v=_N2vK8Fc5Bc American Pie] also on YouTube
- [https://www.youtube.com/watch?v=ImUfG7dLw60 More] [https://www.youtube.com/watch?v=xNXcJsf8S_U animation] [https://www.youtube.com/watch?v=J-Uk_rAGgnQ on YouTube posted by animator Richard O'Connor]
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Category:American male painters