Free Range Studios
{{Infobox company
| name = Free Range
| type = Private
| foundation = Washington, D.C. (1999)
| location = San Francisco, California
Boston, Massachusetts
| key_people = Jonah Sachs (founder)
Paul Hammond
| industry = Brand consulting and marketing
| homepage = [http://FreeRange.com FreeRange.com]
}}
Free Range is an American brand-consulting storytelling company founded in 1999 that is based in San Francisco, California, and Boston, Massachusetts. It has entrepreneurs, designers, academics, and researchers. Its clients range from the for-profit, NGO, and government sectors around the world.
Films
The firm produced the award-winning 2003 animated short film, The Meatrix, an animal-rights parody of the 1999 film The Matrix. It and its two short 2006 sequels, The Meatrix II: Revolting and The Meatrix II 1/2, were set in factory farms and a slaughterhouse and were commissioned projects for the GRACE Communications Foundation.{{cite web|url=http://www.mediathatmattersfest.org/films/the_meatrix/ |title=Media That Matters Film Festival: Films |publisher=Mediathatmattersfest.org |date= |accessdate=2009-07-17}}
Books
In July 2012, Free Range founder Jonah Sachs published his first book with Harvard Business Review Press, Winning the Story Wars: Why Those Who Tell -- and Live -- the Best Stories Will Rule the Future.{{cite book|last=Sachs|first=Jonah|title=Winning the Story Wars: Why Those Who Tell -- and Live -- the Best Stories Will Rule the Future|year=2012|publisher=Harvard Business Review Press|isbn=978-1422143568|pages=272|url=http://hbr.org/product/winning-the-story-wars-why-those-who-tell-and-live/an/10786-HBK-ENG}} In Winning the Story Wars, Sachs argues that brands that tell value-driven stories can truly revolutionize marketing.{{cite news|last=Sachs|first=Jonah|title=Empowerment Marketing: Advertising To Humans As More Than Just Selfish Machines|url=http://www.fastcoexist.com/1679785/empowerment-marketing-advertising-to-humans-as-more-than-just-selfish-machines|accessdate=10 July 2012|newspaper=Fast Company Co.Exist|date=5 May 2012}} In 2018, Sachs released his second book, Unsafe Thinking, which explains "how to be nimble and bold when you need it most".{{cite book |last=Sachs |first=Jonah |title=Unsafe Thinking: How to be Nimble and Bold When You Need It Most |date=2018 |publisher=Da Capo Lifelong Books |isbn=978-0-7382-2014-7}}
References
{{Reflist}}
External links
- [http://FreeRange.com FreeRange]: The official Free Range website.
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