Fresh'n
{{short description|1970s toilet paper substitute}}
Fresh'n was a United States toilet paper substitute, a moistened flushable biodegradable toilet towel, created as a test product by the American Can Company in the early 1970s.{{cite news|url=https://www.nytimes.com/1976/01/25/archives/new-improved-advertising-when-you-hire-a-napoleon-dont-put-him-on.html|work=New York Times|date=1976-01-25|author=Morgan, Ted|title=New! Improved!|page=284}}John Pilger, (1976) Street of Joy (television program), UK: ATV Colour Production, [http://www.johnpilger.com/videos/street-of-joy currently available online], 4:00-6:00.
It was marketed with the slogan, "I don't use toilet paper."Pilger (1976), 6:00-7:00. It was to be test marketed in Omaha and Phoenix and while American Can reported a 10% market share initially, Fresh'n never made it to retail shelves in the Arizona test market.{{cite web|url=https://personalpond.com/about-the-patent-developer/|title=About Patent Developer|accessdate=2023-12-21}}