Frieha Altaf
{{Use dmy dates|date=December 2022}}
{{short description|Pakistani actress}}
{{Infobox person
| name = Frieha Altaf
| image =
| alt =
| caption =
| native_name =
| native_name_lang =
| birth_date = {{birth date and age|1964|9|21|df=y}}
| birth_place = Karachi, Pakistan
| education = Barbizon Institute
| occupation = {{Hlist | Actress | Film director | Host | Human rights activist | Model | Producer}}
| years_active = 1982–present
| children = Turhan James (son)
Parisheh James (daughter)
| mother = Yasmeen Altaf
| father = Altaf H Randhawa
| relatives = Neshmia Ahmed (sister)
}}
Frieha Altaf is a Pakistani actress, former model, host, film director, producer and human rights activist. She is the CEO of her own Catwalk Event Management and Sahil which she founded in 1989.{{cite web|url=https://www.masala.com/news/frieha-altaf-power-of-influence-307954|title=Frieha Altaf: Power of Influence|website=Masala|date=9 December 2019}} She also worked in classic dramas Rozi and Kohar. Altaf also had guest appearances in films Lahore Se Aagey, Wajood, Baaji and Parey Hut Love.
Early life
She completed her education in US and returned to Pakistan in 1986. In Karachi, she worked as a painter and sculptor. During an exhibition, she was asked by a modeling agent to model for advertising and she agreed. Frieha's mother Yasmeen was a model in the 1960s.
Frieha also went to Canada where she studied fashion design while also teaching there at Barbizon Institute and got a diploma in fashion design.{{cite web|url=https://newslinemagazine.com/magazine/interview-frieha-altaf/|title=Interview: Frieha Altaf|website=Newsline Magazine|date=16 October 2022}}
Career
Frieha started modeling at age 18 before going to the USA and she also did theater and stage plays. Frieha was paired with supermodel Atiya Khan for a jewellery shoot. In 1986, during the match between Pakistan versus India cricket cup in Sharjah, Frieha was sent abroad for a modelling show for Maheen Khan which was a success for Frieha. She also hosted Lux Style Ki Duniya on PTV in 1989. In 1990 she made her debut as an actress in Sahira Kazmi's directed long play Rozi as Shahana.
In 1991 she worked in Haseena Moin's drama Kohar as Neelam with Shakeel, Marina Khan and Fauzia Wahab.
In 2014 she introduced actress and model Areeba Habib to Pakistani fashion industry.{{Cite news|title=People feel modelling isn't a respectable profession: Freiha Altaf|work=The Express Tribune|url=https://tribune.com.pk/story/881956/there-is-still-a-feeling-that-modelling-is-not-for-respectable-girls-frieha-altaf/?amp=1}}
In 2022 Frieha launched her own podcast called FWhy Podcast in which she interviewed many actors and actresses such as Humayun Saeed, Imran Ashraf and Zara Noor Abbas.
Personal life
She married thrice but her three marriages ended in divorce.{{cite news|url=https://www.thefridaytimes.com/2022/09/06/a-fashionable-history-frieha-altaf-model/|title=A Fashionable History: Frieha Altaf, Model – I|newspaper=The Friday Times - Naya Daur|date=29 September 2022}} She has two children from her third marriage and took custody of her children.{{cite web|url=https://images.dawn.com/news/1181281|title=Frieha Altaf and daughter Parisheh are co-starring in Asim Raza's Parey Hut Love|website=Images Dawn|date=10 August 2022}}{{cite web|url=https://www.thenews.com.pk/tns/detail/931051-turhan-james-releases-debut-urdu-single-ft-maanu|title=Turhan James releases debut Urdu single ft. Maanu|website=The News International|date=8 February 2022}} Frieha's sister Neshmia Ahmed is a former model and the CEO of Grandeur Art Gallery.{{cite web|url=https://tribune.com.pk/story/1173031/runs-family-frieha-altaf-neshmia-ahmed|title=It runs in the family: Frieha Altaf and Neshmia Ahmed|website=The Express Tribune|date=26 October 2017}}
In 2018 Frieha revealed in an interview with Nida Yasir and Farah that she was abused by her cook at the age of six when her parents were on vacation in Japan. She told about it to her mother when she came back from Japan later they got the cook arrested. She said that it was traumatizing for her and it affected her and her mother but later she recovered.{{cite web|url=https://www.geo.tv/latest/176857-nadia-jamil-speaks-up-about-painful-childhood-abuse-memory|title=Nadia Jamil, Frieha Altaf speak up about painful childhood abuse memories|website=Geo News|date=15 January 2018}}
Filmography
= Television =
| class="wikitable sortable plainrowheaders" |
| style="text-align:center;"
! scope="col"|Year ! scope="col"|Title ! scope="col"|Role ! scope="col"|Network |
| 1990
| Rozi | Shahana | PTV{{cite web|url=https://tribune.com.pk/story/155139/rozi-haroonthe-cross-dresser-we%E2%80%99ll-never-forget|title=Rozi Haroon:The cross dresser we'll never forget|website=The Express Tribune|date=18 September 2019}} |
| 1991
| Kohar | Neelam | PTV{{cite news|url=https://dailytimes.com.pk/85470/drama-serial-kohar-flopped-and-forgotten/|title=Drama serial 'Kohar': Flopped and Forgotten|website=Daily Times|date=20 December 2019}} |
| 2022
| Stars and Style | Herself | PTV |
= Web series =
| class="wikitable sortable plainrowheaders" |
| style="text-align:center;"
! scope="col"|Year ! scope="col"|Title ! scope="col"|Role ! scope="col"|Network |
| 2020
| Churails | Botox Lady |
| 2021
| Dai | Dai |
= Film =
= Music video =
| class="wikitable"
! Year ! Song ! Singer(s) ! Notes |
| 2018
| Kiya Darta Hai |
= Host =
| class="wikitable sortable plainrowheaders" |
| style="text-align:center;"
! scope="col"|Year ! scope="col"|Title ! scope="col"|Role ! scope="col"|Network |
| 1989
| Lux Style Ki Duniya | Herself | PTV |
| 2022
| FWhy Podcast | Herself |
= Other appearance =
| class="wikitable sortable plainrowheaders" |
| style="text-align:center;"
! scope="col"|Year ! scope="col"|Title ! scope="col"|Role ! scope="col"|Network |
| 2018
| Mein Nahi Hum | Herself | Hum News |
| 2019
| Ek Nayee Subah With Farah | Herself | A-Plus |
| 2019
| BOL Nights with Ahsan Khan | Herself |
| 2020
| Good Morning Pakistan | Herself |
| 2022
| G Sarkar | Herself | Neo News |
Ambassadorship
Awards and recognition
| class="wikitable" | |||||
| Year | Award | Category | Result | Title | Ref. |
|---|---|---|---|---|---|
| 2018 | 17th Lux Style Awards | Lifetime Achievement Award | {{Won}} | Fashion | {{Cite web|title=Here are the winners from the Lux Style Awards 2018|url=https://www.geo.tv/latest/182910-here-are-the-winners-from-the-lux-style-awards-2018|access-date=2021-07-08|website=www.geo.tv|language=en}} |
| 2019 | The Pakistan Leading Ladies Awards | Woman of the Year Award | {{Won}} | Herself | {{cite news|url=https://dailytimes.com.pk/483552/frieha-wins-woman-of-the-year-award/|title=Frieha wins Woman of the Year Award|website=Daily Times|date=17 December 2019}} |
| 2024 | WOW Awards | Business of Fashion | {{Won}} | Outstanding Contribution to the Fashion Industry | {{cite web|url=https://www.thenews.com.pk/tns/detail/1239072-frieha-altaf-and-faraz-manan-awarded-at-asias-largest-business-recognition-platform-in-dubai|title=Frieha Altaf and Faraz Manan awarded at Asia’s largest business recognition platform in Dubai|website=The News International|date=October 13, 2024}} |
References
{{reflist}}
External links
- {{Instagram|friehaaltaf}}
- {{IMDb name|7124326}}
{{Authority control}}
{{DEFAULTSORT:Altaf, Frieha}}
Category:20th-century Pakistani actresses
Category:Pakistani film actresses
Category:21st-century Pakistani actresses
Category:Pakistani stage actresses
Category:Pakistani television actresses
Category:Pakistani female models