Frrole

{{Infobox company

| name = Frrole.ai

| founder = {{plainlist|

Amarpreet Kalkat
Abhishek Vaid
Nishith Sharma

}}

| area_served = Worldwide

| num_employees = 15 {{cite web |url=https://frrole.ai/about#team |title=Meet the team | website= frrole.ai| publisher= Frrole, Inc.| date= | access-date= }}

| homepage = {{URL|https://frrole.ai}}

| location =

| location_city = Bangalore

| location_country = India

}}

Frrole, Inc. is a Palo Alto, California–based social intelligence company, although the bulk of its operations is performed from its office in Bangalore, India. Founded in January 2014, it provides contextual topical and people insights to brands, media and technology companies by analyzing social data in real-time. In addition to its standard API provision, Frrole also provides custom-built command centers for its clients.

Frrole spent four months at Microsoft Ventures Accelerator.{{cite press release| url= https://news.microsoft.com/en-in/microsoft-ventures-accelerator-in-india-graduates-third-batch-of-13-tech-startups/ |title= Microsoft Ventures Accelerator in India graduates third batch of 13 tech startups| work= microsoft.com| publisher= Microsoft| place= Bangalore| date= 29 November 2013| access-date= }} as part of its third batch in Bangalore, at the end of which it raised its seed round from a group of angel investors, led by Sharad Sharma, Manav Garg and Rajan Anandan.{{cite web| first= Pankaj| last= Mishra| url= https://techcrunch.com/2014/04/21/big-data-startup-frrole-raises-245k-angel-round-as-crowdfunding-platforms-seek-growth-in-india/ |title= Big Data Startup Frrole Raises $245K Angel Round, As Crowdfunding Platforms Seek Growth In India| work= TechCrunch| date= 21 April 2014| publisher= | access-date= }} Frrole was among the "16 coolest startups in India" in 2014, an annual ranking published by Business Today.{{cite web| first= Taslima| last= Khan| url= http://www.businesstoday.in/magazine/cover-story/coolest-start-ups-of-india-2014-frrole/story/204555.html | title= Tweet Delights| work= Business Today| place= India| date= 13 April 2014| publisher= | access-date= }}

Product

Frrole’s Topical Intelligence product provides real-time contextual insights about topics and categories. It does this by analysing universal data sets like Facebook, Twitter and Instagram using standard and custom-built algorithms around Machine Learning and Natural Language Processing.{{cite web| first= Madhumita| last= Prabhakar| url= http://www.thesmartceo.in/special-features/where-data-meets-marketing.html |title= Where Data Meets Marketing| work= The Smart CEO| date= 1 February 2015| publisher= | access-date= }} In August 2015, Frrole launched its People Intelligence product, which analyses users behind social conversations and provides insights like their psychometric profile, purchase behavior, interests graph, and brand affinity.{{cite web| first= Nikita |last= Peer| url= https://www.techinasia.com/india-frrole-provides-insights-on-social-data |title= Grabbing insights from social data was the right move for this former news startup| work= techinasia.com| publisher= Tech In Asia| date= 13 August 2015| access-date= }} Scout, the first dashboard product built using Frrole APIs, provides real-time and historical analysis of topics, individuals and a group of users.

Customers

Frrole works with media companies, brands and agencies. Its social TV tracker tool developed for Maxus was awarded the best media research tool award under analytics/technology category.{{cite web| url= https://www.exchange4media.com/digital-news/maxus-launches-social-tv-tracker-tool-'maxus-synapse'-59178.html |title= Maxus Launches Social TV Tracker Tool 'Maxus Synapse'| work= exchange4media.com| date= February 24, 2015| publisher= | access-date= April 12, 2025}}{{cite web| url= http://www.theadvertisingclub.net/index.php/awards/emvies/2015/emvie-2015-results |title= EMVIE 2015 - Results| work= TheAdvertisingClub.net| date= 14 September 2015| publisher= | access-date= April 12, 2025}} Frrole's APIs powered real-time interview of India’s prime minister Narendra Modi in Times Now Newshour, India’s first on-air real-time Twitter debate show on Headlines Today,[http://indiatoday.intoday.in/story/headlines-today-brings-india-first-twitter-debate-hashtag-yourvote2014/1/347721.html "Headlines Today brings India's first Twitter debate #YourVote2014"], India Today, 10 March 2014. and India’s first real-time on-demand music show ‘Tweet Meri Beat’ on Disney UTV. Frrole has customers in the US, Australia, Singapore and India.

Partnerships

Frrole signed partnership with Twitter for elevated data access in April 2014, gaining access to larger amount of data than is freely available. In August 2015, it signed a media solutions partnership with Facebook.{{cite web| first= Shraddha| last= Shirodkar| url= http://www.dnaindia.com/lifestyle/report-taking-social-intelligence-to-the-next-level-2124698 | title= Taking social intelligence to the next level| work= DNA India| date= 13 September 2015}}

Controversy

An article published by TechCrunch in December 2013 hinted that Twitter was in acquisition talks with Frrole.{{cite web| first= Pankaj| last= Mishra| url= https://techcrunch.com/2013/12/02/as-facebook-eyes-up-little-eye-labs-twitter-is-also-looking-at-a-startup-in-india/ | title= As Facebook Eyes Up Little Eye Labs, Twitter Is Also Looking At A Startup In India| work= TechCrunch| date= 2 December 2013|access-date= }} Frrole instantly denied the rumor, but it was carried by many major publications regardless.

Frrole

Product

Customers

Partnerships

Controversy

References

Further reading